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The Rise of Think School and the Future of Education
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n a world where traditional education often falls short of practical, real-world knowledge, Ganesh Prasad, co-founder of Think School, is pioneering a new approach to learning.
Through the power of YouTube, Think School has rapidly become a significant educational resource, amassing over 3 million subscribers in just two years.
Ganeshprasad On The Flaws in the Indian Education System
Ganesh doesn’t mince words when it comes to his critique of the Indian education system. He describes it as a "prison of mediocrity," where creativity and excellence are stifled rather than nurtured.
Reflecting on his own experience as a civil engineering student, Ganesh recalls how he was discouraged from pursuing interests outside of the prescribed curriculum.
This frustration fueled his desire to create an alternative educational platform—one that values practical skills and critical thinking over rote learning.
The Meteoric Rise of Think School
From humble beginnings, Think School has grown into a powerhouse of knowledge, particularly in the areas of business and geopolitics.
Ganesh attributes this success not to flashy marketing or viral tactics, but to a relentless focus on quality and value. "If I’m going to take 10 minutes of someone’s time, I want to make sure it’s worth it," he says.
This commitment to delivering high-value content has resonated with millions, helping the channel grow exponentially.
Behind the Scenes: The Think School Content Strategy
Creating content that educates, engages, and stands out in a crowded digital space is no easy task. Ganesh outlines the meticulous five-step process that Think School follows to produce its videos:
Researching Trending Topics: The team starts by scanning over 30 newspapers daily to identify topics that resonate with their audience.
Selecting Concepts with Substance: Out of the trending topics, they pick those with underlying business or geopolitical concepts worth exploring.
Simplification and Storytelling: The next step is to simplify complex ideas and weave them into compelling narratives that are easy to understand.
Expert and Amateur Feedback: Before publishing, the content is reviewed by experts in the field and a sample audience to ensure it is both accurate and accessible.
Continuous Refinement: Finally, based on feedback, the content is refined to perfection before it reaches the YouTube audience.
This rigorous approach ensures that Think School’s content is not only informative but also impactful.
Geopolitics as the Mother of Business Case Studies
A common misconception is that Think School shifted from business content to geopolitics. However, Ganesh explains that geopolitics is inherently linked to business dynamics.
For instance, understanding the Russia-Ukraine conflict is crucial for grasping the global oil market's fluctuations, which directly affect business costs and consumer prices.
By covering geopolitical events, Think School provides viewers with a deeper understanding of how global affairs influence local economies and business strategies.
The Challenges of Being a Content Creator
With great reach comes great responsibility. Ganesh is acutely aware that his content could influence significant decisions, from investments to career choices.
This responsibility drives him to maintain high standards of accuracy and integrity in every video.
He describes the pressure of knowing that influential figures, like Nikhil Kamath, co-founder of Zerodha, watch his content. "It’s overwhelming and scary because now I know I have to do justice to every topic," he admits.
Think School’s Business Model and Philosophy
Think School’s success is not just about views and subscribers; it’s also about creating a sustainable business model. The channel operates on both a content and media model, generating revenue through YouTube ads, sponsored content, and courses.
However, Ganesh is careful not to let money overshadow the channel’s educational mission. He believes that viewers should tune in for the value and insights offered, not because of the channel’s financial success.
Advice for Aspiring Content Creators
For those looking to follow in his footsteps, Ganesh offers some candid advice. First and foremost, he urges aspiring creators to focus on delivering value rather than chasing money.
Content creation is volatile, and success depends on one’s ability to adapt and maintain quality over time. He also emphasizes the importance of choosing the right niche and being prepared to evolve as a creator.
Essential Skills and Resources for Success
Ganesh identifies three critical skills for success in today’s world:
market research,
storytelling, and
continuous learning.
He believes that understanding your audience, crafting compelling narratives, and staying informed are the keys to building a successful brand or business.
As for resources, Ganesh recommends TED.com for inspiration, "Hooked" by Nir Eyal for understanding product design, and "Start with Why" by Simon Sinek for insights into leadership and purpose-driven business.
A Journey of Purpose and Impact
Ganesh Prasad’s journey from a dissatisfied engineering student to a YouTube sensation is a testament to the power of purpose-driven work.
Think School’s rapid growth and widespread influence underscore the demand for practical, real-world education that traditional systems often fail to provide.
As Ganesh continues to expand Think School, his focus remains on delivering high-quality, impactful content that educates and empowers his audience.
For anyone looking to make a difference through content creation, his story is both inspiring and instructive.
Priyanka Modi
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Think School: India’s New Age Digital School
Think School, the digital school that teaches future skills that are required to make an individual employable, that ironically are not taught in Universities and Colleges.
Founded in 2019 by two young engineers, Parsh Kothari and Ganeshprasad, the 3 year old startup has chosen to solve India’s employment problem by fixing the broken Education System of India that fails to equip its students with the necessary skills that are required in the professional world.
They believe that the education system has struggled to evolve with the changing demands of the job market and is still stuck in the Industrial revolution era of the colonial British Rule.
When asked to explain, Parsh, CEO and Co-founder of Think School, answered, “British Politician Thomas Macaulay is the father of the current education system whose goal was to destroy the then existing Indian Gurukul system with a system that would create 9-5 workers for the Industrial Revolution.” Ganesh, COO and Co-founder of Think School added, “Macaulay’s main goal was to train workers in such a way that they follow the orders given to them without asking any questions.”
The British left the country more than 70 years ago and yet the system continues to function the same way. Students like workers are studying 9 to 5, there is a bell to notify change of lectures, there is a short lunch break, students are afraid of punishments and hence do not ask questions, the list goes on.
The dynamic duo, Ganeshprasad and Parsh have pledged to change the way Indian students learn. If not the Gurukul way, the students could at least decide when and where they want to study. That is exactly why Think School is building a library of pre-recorded courses that focuses on teaching future skills that actually matter, rather than the conventional academics taught in most institutions that forces its students to mug up the syllabus and vomit it on a sheet of paper on a designated date and time.
These future skills would include Business analysis, Storytelling, Design Thinking, Resume Making, Indian History, Ayurveda, Communication, Health and wellbeing, networking using social media and much more.
So far, Think School has garnered strong trust among a growing community of over 15 Lakh subscribers on their YouTube channel. With over 1.5 crore views per month on their YouTube channel, their audience are loving the way they teach business and geopolitics. In the times where young individuals love to spend their time watching movies on Netflix and Hotstar, an Indian educational YouTube channel which has majority of its audience between the ages of 18-30 getting 29.4 Crore Impressions per month consistently is truly a noteworthy feat.
They have also launched 3 online courses on their platform www.thethinkschool.com which have been taken up by more than 5000 students, and they are just getting started. They plan to have a library of 15-20 skill based course that are taught practically and the learnings of which can be instantly applicable in the real world.
According to Parsh, CEO of Think School, the startup does not intend to raise money and wants to remain bootstrapped so that they have autonomous control on everything they do rather than running in the race of ROI and valuations. Ganesh, COO of Think School, echoed the same when we asked him about the secret behind the hitting 1 million subscribers in just 11 months on Youtube, he said, "The secret sauce is delivering quality content consistently rather than focusing on quantity, being true to the vision of our company, which can only be done if I and Parsh have full control over the company"
Think School has been profitable from day 1 and both Ganesh & Parsh plan to continue to use the power of technology, quality content and social media to put a dent in the Indian Education system. Keep an eye on Think School, www.thethinkschool.com, because it has the potential to fundamentally shift how Indians learn.
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