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20 must-read mba essay tips.
Business school admissions committees care about more than (just) your GMAT scores and GPA —they want to know who you are and why you belong in their program . Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table. Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.
How to Write an Unforgettable B-School Essay
1. communicate that you are a proactive, can-do sort of person..
Business schools want leaders, not applicants content with following the herd.
2. Put yourself on ego-alert.
Stress what makes you unique, not what makes you number one.
3. Communicate specific reasons why you're great fit for each school.
Simply stating "I am the ideal candidate for your program" won't convince the admission committee to push you into the admit pile.
Read More: Find Your Business School
4. Bring passion to your writing.
Admissions officers want to know what excites you. And if you'll bring a similar enthusiasm to the classroom.
5. Break the mold.
Challenge perceptions with unexpected essays that say, "There's more to me than you think."
6. If you've taken an unorthodox path to business school, play it up.
Admissions officers appreciate risk-takers.
7. Talk about your gender, ethnicity, minority status or foreign background....
But only if it has affected your outlook or experiences.
8. Fill your essays with plenty of real-life examples.
Specific anecdotes and vivid details make a much greater impact than general claims and broad summaries.
9. Demonstrate a sense of humor or vulnerability.
You're a real person, and it's okay to show it!
BONUS: Don't Make These MBA Essay Mistakes
1. write about your high school glory days. .
Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.
2. Submit essays that don't answer the questions.
An off-topic essay, or one that merely restates your résumé, will frustrate and bore the admissions committee. More importantly, it won't lead to any new insight about you.
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3. Fill essays with industry jargon.
Construct your essays with only enough detail about your job to frame your story and make your point.
4. Reveal half-baked reasons for wanting the MBA.
Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you demonstrate that you have a plan.
5. Exceed the recommended word limits.
This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.
6. Submit an application full of typos and grammatical errors.
A sloppy application suggests a sloppy attitude.
7. Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications.
Admissions committees are (understandably) insulted when they see another school's name or forms.
8. Make excuses.
If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.
9. Be impersonal in the personal statement.
Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA, they talk about the rising cost of tuition in America. Admissions officers want to know about YOU.
Read More: How to Ace Your MBA Interview
10. Make too many generalizations.
An essay full of generalizations is a giveaway that you don't have anything to say.
11. Write in a vacuum.
Make sure that each of your essays reinforce and build on the others to present a consistent and compelling representation of who you are, what you've done, and what you bring to the table.
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How to Write and Format an MBA Essay
Create a strong essay for your MBA application
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What Is an MBA Essay?
The term MBA essay is often used interchangeably with MBA application essay or MBA admissions essay. This type of essay is submitted as part of the MBA admissions process and is usually used to provide support for other application components like transcripts, recommendation letters, standardized test scores, and resumes.
Why You Need to Write an Essay
Admissions committees sort through a lot of applications in each round of the admissions process. Unfortunately, there are only so many places that can be filled in a single MBA class so a vast majority of the candidates who apply will be turned away. This is especially true of top MBA programs that receive thousands of applicants each school year.
Many of the applicants who apply to business school are qualified MBA candidates —they have the grades, the test scores, and the work experience needed to contribute to and succeed in an MBA program. Admissions committees need something beyond a GPA or test scores to differentiate applicants and determine who is a good fit for the program and who is not. This is where the MBA essay comes into play. Your MBA essay tells the admissions committee who you are and helps to set you apart from other applicants.
Why You Don't Need to Write an Essay
Not every business school requires an MBA essay as part of the admissions process. For some schools, the essay is optional or not required at all. If the business school does not request an essay, then you don’t need to write one. If the business school says the essay is optional, then you should DEFINITELY write one. Don't let the opportunity to differentiate yourself from other applicants pass you by.
MBA Essay Length
Some business schools put strict requirements on the length of MBA application essays. For example, they may ask applicants to write a one-page essay, a two-page essay, or a 1,000-word essay. If there is a desired word count for your essay, it is very important to adhere to it. If you are supposed to write a one-page essay, don't turn in a two-page essay or an essay that is only a half-page long. Follow instructions.
If there is not a stated word count or page count requirement, you have a little more flexibility when it comes to length, but you should still limit the length of your essay. Short essays are typically better than a long essay. Aim for a short, five-paragraph essay . If you can't say everything you want to say in a short essay, you should at least stay below three pages. Remember, admissions committees read thousands of essays - they don't have time to read memoirs. A short essay demonstrates that you can express yourself clearly and concisely.
Basic Formatting Tips
There are some basic formatting tips that you should follow for every MBA essay. For example, it is important to set the margins so that you have some white space around the text. A one-inch margin on each side and on the top and bottom is typically good practice. Using a font that is easy to read is also important. Obviously, a silly font like Comic Sans should be avoided. Fonts like Times New Roman or Georgia are typically easy to read, but some of the letters so have funny tails and embellishments that are unnecessary. A no-frills font like Arial or Calibri is usually your best option.
Formatting a Five Paragraph Essay
Many essays - whether they are application essays or not - utilize a five-paragraph format. This means that the content of the essay is split into five separate paragraphs:
- One introductory paragraph
- Three body paragraphs
- One concluding paragraph
Each paragraph should be about three to seven sentences long. If possible try to create a uniform size for the paragraphs. For example, you don't want to start with a three-sentence introductory paragraph and then follow up with an eight-sentence paragraph, a two sentence paragraph and then a four-sentence paragraph. It is also important to use strong transition words that help the reader move from sentence to sentence and paragraph to paragraph. Cohesion is key if you want to write a strong, clear essay.
The introductory paragraph should start with a hook - something that captures the reader's interest. Think about the books you like to read. How do they start? What grabbed you on the first page? Your essay isn't fiction, but the same principle applies here. Your introductory paragraph should also feature some sort of thesis statement , so the topic of your essay is clear.
The body paragraphs should contain details, facts, and evidence that support the theme or thesis statement introduced in the first paragraph. These paragraphs are important because they make up the meat of your essay. Don't skimp on information but be judicious - make every sentence, and even every word, count. If you write something that doesn't support that main theme or point of your essay, take it out.
The concluding paragraph of your MBA essay should be just that - a conclusion. Wrap up what you are saying and reiterate your main points. Do not present new evidence or points in this section.
Printing and Emailing Your Essay
If you are printing out your essay and submitting it as part of a paper-based application, you should print the essay out on plain white paper. Do not use colored paper, patterned paper, etc. You should also avoid colored ink, glitter, or any other embellishments designed to make your essay stand out.
If you are emailing your essay, follow all of the instructions. If the business school requested it to be emailed with other application components, you should do that. Do not email the essay separately unless you are instructed to do so - it could get in someone's inbox. Finally, be sure to use the correct file format. For example, if the business school requested a DOC, that is what you should send.
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20 Essential Tips on How to Write A Killer MBA Essay
Types of mba essays.
There are a few different types of MBA essay questions you will answer as part of your MBA application. The type of essay can be determined through the keywords used in the essay question. Each type of essay will have its own length requirements, depending on the business school.
This type of essay asks you to detail your personal and professional goals and how attending business school will help you achieve them. An essay question that asks about your aspirations or what you hope to gain from an MBA program is classified as a goal essay.
For example, Wharton is one of many schools that ask for a goal essay from applicants using the question: “What do you hope to gain professionally from the Wharton MBA?” Columbia , NYU Stern , Darden , Dartmouth Tuck , and McCombs are some of the many other schools that ask about your goals.
Self-Reflection
A self-reflection essay is an opportunity for you to showcase the values and characteristics that make up your personal identity. It also requires you to discuss how you handled a failure at some point in your life or how you would approach an ethical dilemma.
Yale School of Management is one business school that uses self-reflection questions in its MBA essays . They want to know what the biggest commitment you have ever made is, including why you chose it and how you went about making it.
Answering this question will require you to do some deep reflection in order to answer it thoroughly.
Contribution
The objective of this type of essay is to show an admissions committee how you will add value and contribute to their MBA program.
Booth School of Business poses this question: “An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are.”
Booth clearly wants you to elaborate on who you are, what you value, and how you live those values in your everyday life.
Some business schools want to know about the impact you will have on their program and pose a question that asks you to describe a time when you demonstrated leadership. This will involve discussing why you took on the leadership role in your chosen situation and your leadership impact.
Darden School of Business poses essay questions designed to gauge your leadership capabilities and the impact you’ll have on the program. As Dean of Admissions Dawna Clarke states, they are interested in “cultivating high impact leaders.”
It’s no surprise that one of their essay questions from a recent application cycle was, “Darden strives to identify and cultivate responsible leaders who follow their purpose. Please provide an example of a situation in which you have made a meaningful impact.”
Instead of writing a traditional essay, some business schools ask you to submit a video essay. The types of questions asked for a video essay can range from a short introduction to longer, multi-component questions.
Kellogg is one business school that uses video essays . They will ask you three questions. First up is an introduction, and the second is about your career goals and how Kellogg will help get you there.
The third question varies annually and is generally more randomized, so you and all the other applicants won’t necessarily respond to the same question.
Top 20 Tips on How to Write a Great Business School Essay
Successfully writing business school essays is tricky. Many factors go into constructing a successful one. However, the top tips we’ve provided below outline how to write an MBA application essay that stands out from the crowd.
1. Brainstorm
Focus on each essay question individually. Start with the essay that feels easiest or most natural to you. Your writing will improve as you go. Choose topics that highlight your strengths, experiences, and achievements to make the strongest impact.
2. Make an Outline
Before you start writing, outline the main points you want to cover in a logical order. Consider how much space each section of your essay should take up.
3. Create a Draft
Once you have a good outline, start your first draft. It's okay if it's not perfect yet. First drafts are usually longer but focus on getting your main points down and ensuring they connect well.
4. Pay Attention to Your Essay Structure
Blair Mannix , Wharton's Admissions Director, says successful essays have three parts: the setup (who you are and what you've learned), the pivot point (what you want to learn and how it will help your career), and the future (how the MBA program will help you achieve your goals).
For essays on contributing to the MBA community, be personal, tell a story, and connect your experiences to the community.
5. Consider the Tone You Use While Writing Your Essay
Be genuine in your essay. Admissions committees can tell if you're insincere or just writing what you think they want to hear. Laurel Grodman from Yale School of Management says your essay should reflect your voice and highlight something meaningful in your life.
Write about what truly matters to you. Incorporate your personality, such as your creativity or humor, to help the committee get to know you better.
6. The Best MBA Essays Are School-Specific
When writing a business school essay, focus on why you want to attend that school. Show you've done your research by mentioning the curriculum, extracurricular activities, and research centers you're interested in. This makes your essay more compelling by explaining what you'll gain from the program and how it will help you succeed.
7. Pick an Event or Situation That Matters to You
When you select your topic to write about in your MBA essay, you need to make sure it is something that had a significant impact on your life and resonates with you personally. This will help ensure your authenticity shows through.
8. Explain Why You’re a Right Fit For the School
Just mentioning that you're the ideal candidate isn't enough. This won't persuade the admissions committee to accept you. Instead, you should provide specific examples and evidence showing why you're a great fit. Discuss your achievements, experiences, and skills that align with the program's goals.
9. Include Passion Into Your Writing
Admissions officers want to know what excites you and if you'll bring that same enthusiasm to the classroom. Share your passions and interests, and explain how they drive you. Show how your excitement for learning and goals will make you an active and engaged student.
10. Highlight Your Diversity
Business schools value having students from diverse backgrounds. When writing your application, share experiences demonstrating how your unique perspective can enrich the school's community. Explain how your background, interests, or experiences can contribute to a vibrant and inclusive learning environment.
11. Address Inconsistencies
If you have gaps in employment or a low GPA, be upfront about them. Explain how you've grown or learned from these experiences, emphasizing your positive steps to overcome challenges. This demonstrates resilience and maturity to the admissions committee, showing them you can handle obstacles effectively.
The Importance of Storytelling in MBA Essays
Business school admissions officers want to see how you approach traits like leadership and commitment in your MBA application essay. Yet, if you describe an experience and don’t reflect upon it, you will not highlight your mindset, dedication, and motivation.
The best writers outline the traits that business schools want to see by telling personal stories and anecdotes. But how can you do that? It’s simple — show how your experiences impacted you. Don’t just tell us about it.
Indeed, to use the idea of commitment as an example, Yale’s admissions committee “cares less about the commitment you choose and more about the behaviors surrounding the commitment.” They want to “come away learning something new about you as a person that helps us understand your values and motivations.”
Illustrating how your experiences affect your values and motivations is difficult; this process requires a lot of introspection and self-reflection. The trick is to use plenty of real-life examples and explain how they embody your values.
One way to successfully do this is to use the STAR technique . The STAR technique is split into four distinct steps:
- Situation - Describe the situation and when it took place.
- Task - Explain the task and what was the goal.
- Action - Provide details about the action you took to attain this.
- Result - Conclude with the result of your action.
Using the four steps outlined above, you can create concise, compelling answers to your essay prompts. Let’s use one of the Berkeley Haas essay prompts as an example for an MBA essay outline:
What makes you feel alive when you are doing it, and why? (300 words maximum) .
We can split this prompt into two sections:
- Describe an activity, hobby, or anything that makes you “feel alive” when you do it.
- Explain why you find so much enjoyment in this one thing.
Storytelling is key here, and the STAR technique can help you break down exactly what you want to say. Remember, it is important to reflect upon your experiences and, in this case, show why you enjoy something.
If you manage to do this in your essays and show how you achieved results along the way, you will submit a strong MBA application essay.
Plagiarizing Your MBA Essay
Plagiarism is a big deal.
Even if a student doesn’t intend to plagiarize someone’s work, colleges can and will detect it. If colleges detect plagiarism, they will likely reject the application outright; UCLA’s Anderson School of Management rejected 52 MBA hopefuls for application plagiarism.
Applicants can easily and accidentally plagiarize someone else’s work by following MBA essay examples too closely. Essay examples are useful, as they can inspire you and give you an idea of how you can reflect upon your experiences. However, someone has written that example about their own experience in their own words, and you can’t copy it.
If you are worried about plagiarism, the simple fix is to be original. After all, admissions committees want to hear about your experiences, motivations, and opinions.
Authenticity is also an extremely important part of writing well; you will come across as more genuine writing about your genuine thoughts and experiences. If you want to check your work, you can use reliable and low-cost plagiarism checker tools like PrePostSEO and Copyscape .
MBA Essay Examples
US News wrote an article on what makes for a successful MBA essay. They provided the following MBA entrance essay sample essays written by applicants recently admitted into highly reputable business schools.
This sample was written for Fox School of Business at Temple University .
This essay was well-received by the admissions committee because it was written clearly and concisely, free of grammatical errors, and told a story. The candidate showed their personality and explained why a Fox MBA would help them achieve their career goals.
This particular candidate was honest in their essay about their weaknesses and professional growth, which is generally well-received by admissions committees. The candidate detailed the initiative they had taken in learning about the MBA program at Fox and why they decided to apply.
This next successful essay sample was written for the Yale School of Management.
Similar to the previous example, this essay told a compelling story through a clear narrative. This particular essay began with an anecdote that demonstrated the candidate’s work ethic, initiative, leadership, and resourcefulness.
This show-don’t-tell essay displayed what was important to the applicant and offered the admission committee insight into their personality and values. It also provided as much detail as was possible, given the 500-word limit.
Don’t Rely Too Much on MBA Essay Examples
While MBA essay examples are valuable tools to see what got applicants into business school, they all have one problem: They are not yours. Other peoples’ essay examples don’t focus on your achievements, values, motivations, or experiences.
In their essays, originality and authenticity are two critical themes that business schools look for because your life is unique. Remember, MBA essay writing is all about getting to know you , and your essays should truly reflect who you are as a person.
MBA essay examples are useful. They can provide you inspiration, an idea of what can work, and outline how to discuss your own experiences. However, you need to draw a line in the sand and write your own essay at some point.
People are admitted to particular schools for a wide variety of reasons. While their essays are one of those reasons, what works for one person might not work for you. Try not to overthink it — write about your experiences, background, and, most importantly, opinion.
Mistakes to Avoid While Writing Your MBA Essay
In addition to following the steps for writing a great MBA essay outlined above, there are also some common mistakes you’ll want to avoid while writing your essay. These mistakes are listed below, along with solutions to fix them.
1. Submitting an Overly Complex Essay
Admissions committees want to know you as a person, not just your industry jargon. Avoid complicated essays that frustrate readers. Instead, use your own words and write as if you're talking professionally to a coworker. This makes your essay clearer and more personal, helping you connect better with the reader.
2. Not Reading the Essay Question Closely or Misunderstanding the Question
To answer MBA essay questions correctly, understand the question fully. Misreading it can result in an off-target essay and a rejected application.
To fix this, find the keywords in the question to understand what the admissions committee wants to know. Words like "contribute," "gain," and "lead" indicate what to focus on. If confused, seek clarification.
3. Restating Your Resume or Letters of Recommendation
Admissions committees want your MBA essay to tell a unique story, not repeat your resume or recommendations. Choose a topic that isn’t covered elsewhere in your business school resume and letters of recommendation . If needed, focus on a specific project, detailing the challenges, solutions, outcomes, and lessons learned.
4. Starting Your MBA Essay Close to the Deadline
Starting close to the deadline means you'll rush and make mistakes. To avoid this, start planning your essay as soon as the questions are available. Create an outline for each essay and start early to give yourself enough time to write and revise without stress.
5. Giving Half-Baked Reasons for Attending Business School
Business school admissions committees use your essays to gauge your interest in their program. If you're vague about your career plans and reasons for choosing their school , take time to outline them clearly. Show clear, well-defined goals and explain why you want to attend their program.
6. Going Over the Word Limit
Going over the word limit shows you can't follow directions, work within limits, or organize your thoughts. These skills are crucial for understanding requirements, staying focused, solving problems creatively, and communicating clearly.
7. Not Reviewing Your Essay For Grammar Mistakes
A sloppy application suggests a careless attitude, raising concerns about your attention to detail and seriousness. A well-organized application shows diligence and respect for the admissions committee's time.
8. Being too General
An essay full of generalizations suggests you lack specific insights or personal depth. Admissions committees value unique perspectives and concrete examples that show your thoughtful engagement with the topic.
9. Talking About High School
Admissions committees prioritize recent, relevant professional achievements over high school roles like newspapaer editor or varsity team captain. Focus on highlighting recent experiences that showcase your readiness for their program.
1. How Long Should My MBA Application Essay Be?
The length of your MBA essay will depend on the specific school; some schools allow up to 500 words, while others want a very short and to-the-point response of 150 words.
The length set out by the MBA program you’re applying to is an important consideration, and it is not a good idea to go over the word limit. Admissions committees want to see that you can follow instructions and are capable of writing succinctly. It will not reflect well on you to go over the allowed word count.
2. Is the MBA Essay Less Important Than My GPA and GMAT Score?
No, your MBA essay is at least equally as important as your GPA and GMAT score . While your GPA and GMAT scores are good indicators of your academic abilities, the MBA essay is the admission committee’s first opportunity to get to know you personally.
This is also the first impression you will make on the committee, so it’s imperative that you write a strong and compelling essay. Most business schools use a holistic approach to assessing applications, and your response to the essay question can determine whether you are a good fit for their program.
3. Is There an MBA Essay Guide for Reapplicants?
Many schools will require or suggest that reapplicants submit an additional essay.
This will vary by school, and it is important to check with each school’s website for the exact details of what’s expected of reapplicants. If it’s optional, it is a good idea to submit one because it allows you to explain how you’ve grown personally and professionally since your previous application.
4. Can I Use the Same Business School Essay if I’m Reapplying?
It’s unlikely you’ll be successful using the same essay since your response could have been the reason you were rejected the first time around.
It’s best to consult with an MBA admissions expert or mentor to find out where you went wrong and what you can do to make your reapplication essay strong and stand out in the best way possible.
5. How Do I Edit My MBA Essay Draft to Make It Better?
First of all, make sure there are no errors with your spelling, grammar, and syntax. Business schools want students with superb communication skills, and having basic errors in your MBA essay does not demonstrate that you have strong communication skills.
Then, you should go through the common mistakes outlined above and make sure those are not present in your essay; if they are, fix them. Seeking a second opinion from a friend, mentor, colleague, or MBA essay editing expert will also help locate errors or improvement areas.
6. How Can I Ensure My Business School Essay Stands Out?
Whether you are faced with the Wharton MBA essays , Harvard Business School essay , or Booth MBA essays , to name a few, there are a few things you can do to make your essay stand out.
The event or experience you choose to write about should be something you are able to write about in a compelling narrative. It should also be something you can write about with passion, which will allow the admission committee to see your genuine and authentic voice.
Your strengths should be woven in with the story you’re telling. These things will make your essay stand out to the admission committee and help them remember you.
Unlock Your Future with the Perfect Business School Essay
Knowing how to write a great MBA essay can be a challenging component of the business school application process.
But, if you know where to start, make an outline for each essay, and get expert assistance, the process becomes significantly more manageable. Following these steps will help you write a killer MBA essay.
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