water business plan in kenya

How To Start A Drinking Water Business In Kenya Successfully

Water being among the basic part of life calls upon formation of water bottling companies in  Kenya. Starting a water distribution business specifically in dry areas in Kenya will help you save lives as well as earning more profit.

You can as well specialize in water refilling business in Kenya which is also a good business opportunity that requires minimum capital.

Water bottling companies in Kenya such as Dasani have really played a vital role in ensuring ceremonies such as weddings have plenty of water.

Besides, bottle waters help majority while travelling across the country due to its portability.

I want to show you how to start a drinking water business in Kenya using the minimum capital possible:

1. Write a strategic water bottling business plan that will help you achieve the best.

2. Select a strategic position where you will set up your drinking water business.

3. Apply for your business permit and licenses.

4. Rent a space or you can as well use your home place.

5. Buy the necessary equipment such as bottles of various sizes.

6. Buy the means of transport that will be distributing  the water to various places.

7. Market your business to have more customers.

Success in your drinking water business.

Wholesale Prices Of Bottled Water In Kenya

Water Bottlers Association of Kenya hints that wholesaler buying from bottlers for resale will now purchase a case of 24 bottles, 500ml each, at between KSh480 and KSh500, up from KSh300 previously.

At Sh15 each (wholesale price), you can actually buy 14,666 bottles of 300ml which you can distribute at Sh17 per bottle and make an extra Sh2 per bottle as a wholesaler.

Retail prices for 300ml starts from Ksh. 20 to Ksh. 30 on average depending on where you are selling. On the other hand, 500ml bottle water normally goes for an average of Ksh.50.

Is bottle water business profitable in Kenya? Yes. Bottle water is highly profitable since the demand for water is ever ready. Besides, selling more bottle water on retail can give you more money each day.

Cost To Start A Water Bottling Company

Maybe you are wondering how much does it cost to start a water bottling company in Kenya? The cost of starting a water bottling company in Kenya ranges from Ksh.300,000 to a maximum of a larger value of your choice.

You have to budget this capital well in order to buy a mineral water machine in Kenya.

Besides, water purification machine is needed because of dirty water that is obtained from rivers or lakes.

Water purification machine price in Kenya is averagely Ksh.120,000. You can as well get cheaper water purification machines by buying a second hand.

KEBS Regulations On Bottled Water

To comply with Kenya Bureau Standards ensures you meet the following:

1. Have the legal documents such as Public Health Certificate, Commercial use of municipal water in your company.

2. Have a clear mechanism that deals with clients complaints.

3. Provide the windows with screen to prevent flies.

4. Provide protective clothing for your staff.

5. Engaging qualified personnel to ensure quality water is bottled.

6. Have evidence of plant cleaning and maintenance.

Spark your entrepreneurial spirit of starting a drinking water business in Kenya and achieve the best returns. Besides, have strategies to cushion your investment risks.

Kenyans Consult

At Kenyans Consult, we are proud Kenyan writers. We write anything that pertains to Kenya and is worth sharing. We hope to share more about Kenya with the world through our writing. Check our articles to learn more about Kenya.

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How to Start a Water Bottling Business in Kenya: A Step-by-Step Guide

• September 8, 2024

The demand for bottled water in Kenya has grown rapidly, driven by population growth, urbanization, and increased health consciousness. Starting a water bottling business in Kenya can be a lucrative venture if done correctly, but it requires careful planning, significant investment, and adherence to strict regulatory requirements. This article provides a comprehensive guide on how to establish a successful water bottling business in Kenya.

Understanding the Water Bottling Industry in Kenya

Kenya’s water bottling industry is competitive, with numerous local and international brands available. However, the market still offers opportunities for new entrants, especially in areas where bottled water demand exceeds supply. The business involves extracting water from a source, purifying it, bottling, labeling, and distributing it to consumers. Key factors like location, quality control, and marketing strategy play a vital role in the success of the business.

Choosing a Water Source

Before you start a water bottling business, you need to identify a reliable and sustainable water source. Common sources include boreholes, springs, and municipal water supplies. It’s crucial to ensure that the water is free from contamination and can be purified to meet the standards set by the Kenya Bureau of Standards (KEBS) . Conduct thorough tests to confirm the water’s quality and ensure the supply will meet the demand as your business grows.

Business Registration and Licensing

To operate legally in Kenya, you must first register your business with the relevant authorities. Registering a water bottling business involves the following steps:

• Business Name Registration : This can be done through the eCitizen portal under the Registrar of Companies.
• Licensing from KEBS : KEBS requires that all bottled water products meet certain quality standards. You will need to apply for the Standardization Mark (SM) , which certifies that your product meets quality regulations.
• National Environmental Management Authority (NEMA) Approval: You will need to conduct an Environmental Impact Assessment (EIA) and submit it to NEMA for approval. This ensures that your business adheres to environmental regulations.
• County Business Permit : Depending on your location, you will need a business permit from your respective county government.
• Water Abstraction License : If you’re sourcing water from natural springs or boreholes, you will need a water abstraction license from the Water Resources Authority (WRA) .

Water Purification and Treatment Process

Water purification is the heart of the water bottling business. The water you source must be treated to remove contaminants and make it safe for consumption. The treatment process typically includes the following stages:

• Sedimentation : Removes suspended solids.
• Filtration : Removes particles and microorganisms.
• Chlorination or Ozonation : Used for disinfection to kill bacteria and viruses.
• Reverse Osmosis : This process removes dissolved salts and impurities, making the water pure and safe.
• UV Sterilization : This step further ensures the safety of the water by eliminating any remaining pathogens.

Investing in high-quality water treatment equipment is essential, as poor water quality can damage your brand reputation and lead to regulatory penalties.

Bottling and Packaging

Once the water is purified, the next step is bottling. You will need automated or semi-automated machines to fill the bottles, seal them, and label them. Ensure the bottles you use are of high quality and food-grade standard. Typically, water is bottled in sizes ranging from 500 ml to 20 liters. Branding and packaging are critical as consumers often make purchasing decisions based on the visual appeal of the product. Invest in designing an attractive label that clearly shows your brand, ingredients, and other regulatory requirements.

Regulatory Requirements and Standards

Adhering to regulations is crucial in the water bottling business in Kenya. Below are some of the key regulatory requirements:

• KEBS Certification : Bottled water must meet the standards set by KEBS (KS EAS 153:2015 for drinking water). This involves regular testing of water quality, labeling compliance, and inspections.
• NEMA Compliance : NEMA requires businesses to follow environmental guidelines and submit reports on how waste, especially plastic, is handled.
• Food and Health Safety Standards : Since water is a consumable product, the facility must adhere to food safety standards set by public health authorities. This includes regular inspection of the bottling plant to ensure hygiene and safety protocols are followed.

Financial Requirements and Capital Investment

Starting a water bottling business requires a significant initial capital investment. You will need funds to purchase equipment such as water purifiers, bottling machines, storage tanks, and vehicles for distribution. The cost of licenses, permits, and registration fees also adds up. Depending on the scale of your business, you may need to secure financing from banks or investors.

Here are some key financial requirements to consider:

• Water treatment and purification systems : Ksh 500,000 to Ksh 2 million
• Bottling machines : Ksh 300,000 to Ksh 1.5 million
• Bottles and packaging materials : Ksh 50,000 to Ksh 200,000 (for initial stock)
• Licensing fees and permits : Varies depending on location and scale of business
• Working capital : For wages, rent, utilities, and marketing

Marketing and Distribution Strategy

For your water bottling business to succeed, you need a solid marketing and distribution plan. Focus on building a strong brand that resonates with consumers. You can market your bottled water through supermarkets, retail outlets, hotels, restaurants, and event planners. Establish partnerships with distributors to ensure that your product reaches a wider audience. You can also leverage online marketing and social media to promote your brand.

Offering promotions, discounts, and loyalty programs can help attract and retain customers. Additionally, ensure you have a reliable distribution network to transport the bottled water to various retailers and consumers.

Challenges and Solutions in the Water Bottling Industry

Like any business, the water bottling industry has its challenges. These may include competition, fluctuating water demand, regulatory hurdles, and environmental concerns regarding plastic waste. To overcome these challenges:

• Innovate with Packaging : Consider offering eco-friendly packaging solutions, such as using biodegradable bottles or incentivizing customers to return used bottles for recycling.
• Product Differentiation : Ensure your product stands out by emphasizing the quality of your water, your environmental practices, and your customer service.
• Stay Compliant : Regularly update your licenses and maintain high standards of hygiene and water quality to avoid fines and reputational damage.

Sustainability and Environmental Considerations

The environmental impact of plastic waste is a major concern in the water bottling industry. It’s essential to adopt eco-friendly practices to reduce your carbon footprint. Some of these practices include:

• Recycling Programs : Encourage customers to return used bottles for recycling. You can partner with local recycling companies to manage the plastic waste.
• Using Sustainable Packaging : Consider using biodegradable bottles or packaging materials to minimize environmental harm.
• Water Conservation : Ensure that your water source is sustainable, and implement water-saving practices in your bottling facility.

Starting a water bottling business in Kenya requires careful planning, adherence to strict regulations, and substantial capital investment. However, with the increasing demand for bottled water, the business has the potential to be highly profitable. By following the steps outlined in this guide and staying compliant with regulatory requirements, you can successfully establish a water bottling business that meets the needs of consumers while contributing to Kenya’s economic growth.

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How to start a water bottling company in Kenya

If you just sparked your entrepreneurial spirit, you are likely looking to make great returns. Maybe you are looking for an ingenious strategy to cushion your investment risk. As a profound speculator, and after intense market overview, you stumble upon numerous, well-established and glamorous water bottling firms. The idea makes sense, but how do you make it work for you? And the question still lingers: "how to start a water bottling company in Kenya." It is easy becoming a magnate in this niche if you make the right moves early.

Great business leaders create a vision, articulate it and relentlessly drive it to completion. The ability to follow through even during tumultuous moments and persevere until fruition is the essence of a successful enterprise. The water bottling business in Kenya and any other venture requires a positive attitude if you want to succeed in the challenging Kenyan market.

Once everything is perfectly set up, you have the ideal water bottling machine and comply with all regulations; you can start enjoying your income. However, being too eager to hasten your set up process while ignoring integral steps will bring turmoil in the future. That is why understanding the essence of starting a water bottling company in Kenya the right way is a great thing.

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What does a water bottling business entail?

The business' diction is a straightforward explanation, but do you know the entire dynamics? Of course, it is all about bottling and selling water, but for such to happen, one has to implement certain finance fundamentals.

Before you start researching water bottling companies in Nairobi to do your benchmarking, you ought to know what you are getting yourself into. On paper, it might look like a simple and hassle-free business, but maybe there is more to it than what you easily observed in your reconnaissance visit.

A water bottling business is whereby individuals, with the right machinery and other apparatus, package drinking water into plastic or glass bottles. Depending on your financial muscle, you can go for a large or small-scale enterprise, the former gaining immense popularity in Kenya.

And the niche has remarkable profit-making opportunities. It is not uncommon for established business (commercial enterprises) and private individuals to subscribe to a water vending establishment. Therefore, if you manage to tap this market, you will be making great margins monthly. This will allow you to breakeven within a short time.

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Water is doing great as a revenue generator for most entrepreneurs. For a natural resource that has various alternatives, an investor’s creativity is what makes people buy and keep coming back. Therefore, for the right appeal in your future water bottling company, focus on healthiness, purity and taste.

Water is a basic necessity that has various state regulations for those looking to sell it. Some are more about the ecological implications of bottling, while others are about safety and revenue collection.

Indeed, regardless of the requirement, you have to ascertain that you comply. This way, you will have a smooth set up and transition in the water vending market in Kenya. So, what is required to start a water distribution business in Kenya?

1. Planning your business

Although it might seem cliché, a business plan is a necessity if you want to see your enterprise grow. It is like the blueprint that will guide the setting up process. From your forecasted cashflows, you will realise how much you will bring in the first year and whether it is a worthy investment.

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However, remember to be conservative and realistic when coming up with revenue assumptions. The idea behind a cash flow model is to figure out if your water bottling business will be realistic. Also, the projected cashflows will give you a great reply to “Is water bottling a profitable business?” as you will have realistic figures to perform a sound comparison.

As you are projecting your revenues, do not forget to do the same for expenses. You will require a water bottling machine that will be a capital expenditure and will form a great portion of your sunk costs. For instance, you will need to plan for:

• A water treatment system.
• Store build-out expenses.
• Initial working expense.

The above elements’ expenditure will depend on the magnitude of your business. Of course, expect to spend more if you are planning on establishing a large scale water bottling business.

2. Choosing the ideal location

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Location is key in every business. Here, you have first to figure out who will be buying your product – your target client. Therefore, if your customer niche doesn’t care about your location and prefer faceless interaction, you can create an interactive e-commercial website to process orders.

If your water distribution business research indicates that your clients prefer walk-ins, then you can estimate the percentage of people that are likely to visit your store. Do that for various possible locations and figure out the one that makes sense.

Your water source is also a major determinant of your business' location. Remember that water is your raw material, and you cannot have your business in a location that is hard to get the natural resource. You will most likely be looking into tap water, groundwater (boreholes) and surface water. Each has its purification requirements to meet consumption quality.

What is the cost of the location you prefer? Will you need to create partitions or reconfigure the shop? Such considerations are also essential when choosing the desired location. Ascertain that you keep them in mind.

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3. Setting up your water distribution business

If you are wondering, “how do I start a water bottling business?" then the setup process is the most integral. And what will be your biggest expenditure? The water treatment equipment, of course.

If you are looking to create a good reputation in the market, which is every entrepreneur’s interest, better invest in the crème de la crème. You ought to be aware of the different water treatment technologies and choose the most preferred. You can go for physical filtration, ultraviolet radiation and reverse osmosis membrane filtration.

Other than the water purification machinery, it would be best if you planned for your supply back-up. How many people are you going to hire in the water bottling business? How will you market your product to ascertain that it sells?

4. Obtaining the necessary licenses and permits

The manual of how to start a water bottling company in Kenya cannot be complete without the licensing procedures. Every business establishment in Kenya ought to obtain the appropriate licenses to operate. What are the required licenses and permits for a water distribution business?

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• Kenya Bureau of Standards (KEBS): Every water bottling business ought to have a permit to use the standardisation mark. This mark helps clients trust your product.
• City Council: The city council of your respective region will provide you with the official business permit.
• Public Health Department: The government authority certifies that the facility abides by all health standards for water bottling.
• Water Resource Management Authority (WARMA): If your business is not using tap water, it will require an abstraction permit .
• National Environmental Management Authority (NEMA): Although not all water bottling businesses will require this, it is a vital document. It is necessary for establishments that plan new constructions and have to comply with NEMA’s environmental impact requirements.
• Kenya Revenue Authority: Since all Kenyan business ought to pay tax, your water vending business ought to comply. You're likely to pay VAT (Value Added Tax), Excise Tax, Corporation Tax or Turnover Tax.

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Your water distribution business might require more licenses or some might not apply. Therefore, you must do ample research to find out the ones you require before starting for ideal compliance.

How much money do water bottle companies make a year?

The actual revenues for every water bottling firm rely on various factors. First, a business' magnitude determines the revenue generated every year. For instance, a small or medium-sized enterprise will make lower revenue compared to a large and well-established water bottling business.

In Kenya, the bottled water market makes a sales estimate of Ksh.12 billion every year. The market has more than 1,000 well-established brands. A simple water bottling business can make an average of Ksh.1.2 million every year.

Who is the largest bottled water company?

Nestle Waters is the largest bottled water company in the world. The firm has numerous water production units in more than 34 countries in the world. However, other brands like Aquafina, Dasani and Glaceau SmartWater are giving the firm great competition.

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In Kenya, Dasani is the most outspoken as it has maintained a great market presence. Other notable brands are Keringet, Quencher and Aquamist. Considering the market’s growth and big opportunities, many are venturing and creating growing brands.

If you wanted to know how to start a water bottling company in Kenya, the above serves as a sufficient answer. The most important thing to keep in mind is to plan and comply before implementation.

Are you trying to figure out how to start a micro-lending business in Kenya? Tuko.co.ke on October 13 featured an interesting piece about the business’ set up process. Many entrepreneurs dream of owning a micro-lending business that is a great opportunity to earn massive profits from interest.

Of course, one has to begin with the planning process before going ahead with anything else. If you follow every necessary step and do all that is required to establish a good business, then you will enjoy great profits in the future.

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Source: TUKO.co.ke

Simon Ayub (Lifestyle writer) Simon Ayub is a Content Manager, Strategist, and writer who joined Tuko's team in 2019. He graduated in 2014 with a BSc in Agricultural Economics and is a CPA. Simon has over a decade of experience creating content for nyagah.co.ke, theHoth and other platforms. He works on content encompassing biographies, fashion and lifestyle, gaming, and more. Simon was awarded the "Writer of the Year" 2022 on Tuko. In 2023, Simon finished the AFP course on Digital Investigation Techniques and, in 2024, expanded their skills through the Google Initiative Course. You can reach him via [email protected].

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How To Start A Small Scale Purified Water Business In Kenya Affordably

In this article, we will be discussing how to start a small scale purified water business in Kenya affordably. We will be discussing the equipment you will need, the process of purifying water, where to get your water from, and how to market your business.

How To Start A Small Scale Purified Water Business In Kenya Affordably- What you need to get started

If you’re looking to start a small-scale purified water business in Kenya, there are a few things you’ll need to get started. First, you’ll need access to clean raw water. We don’t recommend waste water from factories, sewerage system or highly polluted rivers that contain water from industrial effluent . This can be from a well, borehole, or other source. Second, you’ll need a purification system. There are a variety of options available, both affordable and expensive.

Third, you’ll need containers to store the purified water in. Again, there are a variety of options available, large plastic storage tanks or better still stainless steel storage tanks.

Finally, you’ll need a way to distribute the water to your customers. This can be done via delivery or through a vending machine or kiosk also known as a water vending station . With the right planning and execution, starting a small-scale purified water business in Kenya can be a profitable endeavor!

The cost of setting up a small scale purified water business in Kenya

This is a relatively small amount of money compared to other businesses in Kenya. For example, setting up a small scale maize milling business can cost upwards of KES 500,000 (USD 5,000).

There are several factors that contribute to the low cost of setting up a purified water business in Kenya. First of all, purified water is not a complicated product to produce. The technology and equipment needed to purify water are relatively simple and inexpensive.

Secondly, there is a large demand for purified water in Kenya especially in urban centres owing to the fact many people are conscious of their health and dangers of contaminated water. This means that there is already a market for the product, which makes it easier to set up and operate a successful purified water business in most parts of Kenya.

Finally, the Kenyan government has initiatives in place to support the growth of small businesses. For example, the government and financial institutions offer loans and grants to help entrepreneurs get their businesses off the ground. Another source of affordable and friendly source of funding can be a Sacco or chama loan.

If you are interested in starting a small scale purified water business in Kenya, then we would recommend that you try any of these options.

Where to sell your product

There are many options for selling your product once you have started your small scale purified water business in Kenya. You can sell to individuals, businesses, or both.

Some ideas for selling to individuals include: -Selling at events. -Selling to walk in clients at your vending station. -Selling to your estate community.

Some ideas for selling to businesses include: -Selling to restaurants and cafes -Selling to hotels and other lodging establishments -Selling to schools and other institutions

Marketing your business

When it comes to marketing your new business, there are a few key things to keep in mind. First and foremost, you need to make sure that your target market is aware of your product. This can be accomplished through traditional marketing methods such as print or television ads, or more modern methods such as online advertising or social media campaigns. A cheaper way of reaching out to potential clients in the estate is by placing posters/stickers on gates to plots, Kenya power electric posts or walls within the estate as long as you are not violating anti-poster regulations.

Once you’ve got potential customers interested in your product, it’s important to make sure that they understand the benefits of purified water. Be sure to highlight statistics on the health benefits of drinking purified water, and how it can improve people’s quality of life.

Finally, remember to focus on the affordability of your product. Many people may be turned off by the perceived high cost of purified water, so it’s important to emphasize that your business offers an affordable option. Be sure to include pricing information in all of your marketing materials, and consider offering discounts or promotions to attract budget-conscious consumers.

Challenges you may face and how to overcome them

• One way is to find an affordable source of water. This can be done by searching for natural springs or wells in your area, or by negotiating with local water suppliers.
• Another way to overcome the challenge of access to water is to purify water yourself. This can be done using a variety of methods, such as reverse osmosis, distillation, or ultraviolet light sterilization.
• A third way to overcome the challenge of access to water is to buy purified water from companies that sell purified water. This water is already purified which saves you on the cost of buying purifying machines. In fact there are many businesses that are already doing this in Kenya.
• The downside is that the margins you make compared to the person purifying their own water is smaller. In the long run the person who has invested in their own purification machine make more returns. Another advantage of purifying your own water is that it’s more reliable because the raw water is easily accessible and you can purify it at your own convenience and the amount you want.
• 4. Finally, you can also try rainwater harvesting as a way to get affordable and reliable water for your business. This involves collecting rainwater from rooftops and storing it in tanks or reservoirs for later use.

There you have it, a complete guide on how to start a small scale purified water business in Kenya affordably. We hope that this article has been helpful and informative, and that you will be able to put these tips into action to start your very own business. Thank you for reading!

PS. Saset Ltd is the market leader in the manufacturing of water vending stations and water purifiers . If you are interested in venturing in the business of water vending check out the different water vending station equipment we deal in here .

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Licences and Requirements for Starting Water Refill Business in Kenya

• by Kioko Nyamasyo on Tuesday, 30 May 2023 - 3:25 pm

Over the years, the water refilling business has grown to become one of the most popular ventures in Kenya, especially in urban areas.

With the business bringing modest returns to investors, many Kenyans have been rushing to set up water-refilling plants.

This prompted the Kenya Bureau of Standards (KEBS) to prepare a detailed list of requirements and conditions entrepreneurs must fulfill before dipping their feet into the business.

Kenyans.co.ke   compiled a list of permits, licences and other required documents you should be aware of before starting a water bottling plant.

Licences/Permits

KEBS listed three mandatory certificates for Kenyans aiming to start a water refilling business. It should be noted that individual counties where the business is situated can demand an extra set of permits.

Before setting up your plant, you are required to apply for a public health certificate. This is provided by approved government facilities under the Ministry of Health.

You will also be required to provide medical certificates for all your staff. The service is also available in government health facilities at a cost of Ksh700.

If you are not using tap water for your plant, you will need an abstraction permit provided by Water Resource Management Authority (WARMA). 

Other requirements and permits

You will need to submit a sample of your product to KEBS for testing to determine if it is safe for drinking. Thereafter, you will be mandated to demonstrate the production of a quality product by maintaining quality records as per the signed scheme of supervision and control.

After being given the KEBS mark of quality, the agency demansd that, “No water bottling company located in a residential set-up shall be granted a permit to use the standardisation mark .”

“Residential setups include buildings that possess residences on the upper floors and business premises on the ground level,” KEBS clarifies. 

In an effort to make sure a trader consistently provides clean drinking water; KEBS asks for the establishment of clear mechanisms for dealing with customer complaints and proof of plant cleaning and maintenance.

KEBS also issued clear standards on how the building hosting the business should be set up. The building should contain stainless steel tables for production, an insectocuter and a first aid kit, a foot bath for the production area, and a hand washing facility with soap, sanitizer and a drying facility. 

Additionally, the plant should have; a secured raw water storage tank, a window with screens to prevent the entry of flies, a fluorescent bulb for foreign matter inspection, protective clothing for staff and waterproof walls and floor (tiled).

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How to Start Bottled Water Business in Kenya? 9 Steps!

The bottled water industry has been rapidly growing in Kenya over the last decade due to increasing health consciousness among consumers and improved access to packaged beverages.

With rising disposable incomes and preference for hygienic drinking water, starting a bottled water manufacturing and distribution business can be a lucrative entrepreneurial venture in Kenya.

This step-by-step guide provides an overview of the key steps involved in setting up a successful bottled water company in the Kenyan market.

Starting a Bottled Water Business in Kenya: Step-by-Step Guide

Step 01: select a business location.

• Identify a suitable location for your bottled water plant based on factors like access to water source, power, transportation etc. Outskirts of major towns ideal.

Step 02: Register Your Business

• Choose a unique business name and register your company with the Registrar of Companies. Get business permits from county government.

Step 03: Source Water and Test It

• Identify good water source like natural spring or install borehole. Get water tested by accredited lab to ensure meets mineral/chemical standards.

Step 04: Obtain Purification Equipment

• Install water treatment systems like reverse osmosis, UV filtration, ozonation etc. Get bottling equipment. Consult experts.

Step 05: Design Product Branding

• Create unique bottle designs and labels. Develop branding and marketing strategy to promote your bottled water.

Step 06: Get Product Certification

• Obtain certification from KEBS after assessment. This assures quality standards for your bottled water product.

Step 07: Start Bottling and Distribution

• Start bottling treated water under hygienic standards. Distribute samples to stores and market. Offer competitive prices.

Step 08: Promote Your Water Brand

• Use promotions, advertising and social media to market your new water brand. Sponsor events to gain visibility.

Step 09: Expand Distribution Network

• With growing demand, expand distribution to more retail outlets, stores, supermarkets across Kenya. Export regionally.

In a country where water is a precious commodity, starting a bottled water business in kenya can be a lucrative venture.

With the right approach, business plan, and marketing strategy, you can tap into the high demand for safe and clean drinking water in the country.

Remember to register your business, obtain relevant licenses, and conduct market research to identify your target audience and their preferences.

Ensure that you source your water from a reliable and trustworthy supplier, and invest in quality equipment to ensure that your product meets the required standards.

By adhering to these guidelines, you can set yourself up for success in the bottled water industry in kenya.

With determination, hard work, and a commitment to producing high-quality products, you can establish a reputable and profitable business that serves the needs of the community.

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How to Start Water Supply Business in Kenya

Last updated on March 2nd, 2024 at 05:36 pm

Are you considering starting a water supply business in Kenya? Or perhaps you’re interested in the bottled water industry? Kenya’s growing population and increasing demand for clean drinking water make it a promising market for such ventures. In this blog post, we will discuss the steps involved in starting a water supply business or a bottled water business in Kenya, providing you with valuable insights and guidance.

So let’s jump right in!

Here’s How to Start Water Supply Business in Kenya

1. conduct market research.

Before diving into any business venture, it’s crucial to conduct thorough market research. This step will help you understand the demand for water supply or bottled water in Kenya, identify potential competitors, and determine the target market. Look at the current supply and demand dynamics, pricing structures, and customer preferences. This information will be invaluable in shaping your business strategy.

Also Checkout: How to start water refilling business

2. Develop a Business Plan

A well-crafted business plan serves as a roadmap for your water supply or bottled water business. Include details about your target market, competition analysis, pricing strategy, marketing and sales plans, and financial projections. This document will not only help you stay focused but will also be essential for securing funding from investors or financial institutions.

3. Obtain Necessary Permits and Licenses

To operate a water supply or bottled water business in Kenya, you’ll need to obtain the necessary permits and licenses. Contact the relevant government agencies, such as the Water Resources Management Authority (WRMA), to understand the regulatory requirements and ensure compliance. This step is crucial to avoid any legal issues down the line.

4. Secure a Reliable Water Source

In the case of a water supply business, securing a reliable water source is paramount. Consider the location of your business and assess the available options for water supply. You may need to invest in drilling boreholes or establishing partnerships with existing water sources. Ensure that the water source meets all the quality standards set by the regulatory authorities.

5. Invest in Equipment and Infrastructure

For both water supply and bottled water businesses, investing in the right equipment and infrastructure is essential. Depending on your chosen business model, you may need storage tanks, water treatment systems, purification equipment, packaging machinery, and delivery vehicles. Ensure that all equipment and infrastructure comply with the required quality standards.

6. Implement Quality Control Measures

Maintaining the highest quality standards is critical in the water supply and bottled water industry. Establish robust quality control measures to ensure that the water you provide meets all health and safety regulations. Regularly monitor water quality, conduct laboratory tests, and implement proper sanitation practices throughout your operations.

7. Develop a Strong Distribution Network

For a water supply business, building a strong distribution network is key to reaching your target market effectively. Identify potential distribution channels such as retailers, wholesalers, and institutions. Establish partnerships and negotiate contracts to ensure a smooth and efficient supply chain. In the case of a bottled water business, distribution channels may include supermarkets, convenience stores, and online platforms.

8. Create a Strong Brand Identity

In a competitive market, creating a strong brand identity is crucial for the success of your water supply or bottled water business. Develop a compelling brand name, logo, and packaging that resonates with your target market. Invest in marketing and promotional activities to raise awareness of your brand and differentiate yourself from competitors.

9. Focus on Customer Service

Exceptional customer service is essential to build a loyal customer base. Train your staff to provide prompt and courteous service, handle customer inquiries and complaints efficiently, and maintain strong relationships with clients. Implement feedback mechanisms to continuously improve your services and address customer needs effectively.

10. Stay Ahead of Industry Trends

Lastly, staying informed about industry trends and innovations is vital for the long-term success of your water supply or bottled water business. Keep abreast of new technologies, sustainability practices, and changing consumer preferences. Regularly assess your business strategy and adapt as needed to stay ahead of the competition.

Starting a water supply or bottled water business in Kenya can be a rewarding and profitable venture. By conducting thorough market research, developing a solid business plan, and focusing on quality and customer service, you can position yourself for success in this growing industry. So take the plunge and make a splash in Kenya’s water business market today.

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How to Start a Water Business in Kenya

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Launching a business in Kenya is an exciting experience, but it’s only rewarding if you go about it the proper way. It’s crucial to eliminate the guesswork and create a successful venture that caters to customers’ needs and puts money in your pocket. Fortunately, there are several business ideas for Kenyans to earn you a good income, and they aren’t complicated to establish. One of the most profitable businesses in 2024 is a water business . Curious how to start a water business in Kenya? Walk with us step by step, from how to find the best water label designers in Kenya to launching one of the top business ideas in Kenya. 

11 Steps for Starting a Water Business in Kenya

Congratulations on deciding to start a water business ! Deciding on a business idea is the first step. Most people ask, “ what do I need to do to ensure my business kicks off well ?” If that’s the case, Label Gurus has you covered. Our method will get you into the water business market and make your brand a household name in no time.

Step 1: Study the market 

The first answer for how to start a water business in Kenya is doing market analysis. All fast-growing and profitable businesses in 2024 have competition. Studying the market helps you see:

• What other companies are doing
• What customers want
• How to offer unique products to your target market

Step 2: Choose a great brand name 

Have a unique name ready when looking for business ideas for Kenyans. Memorable, clear, and good-sounding brand names attract attention. Adaptability is also important as the name must fit into the logo, tagline, and company slogan to improve brand consistency. This makes it easier for water label designers in Kenya to deliver accordingly. 

Step 3: Register the name after doing a search 

Visit the eCitizen portal to access these services. On the portal, you’ll see if the name you’ve chosen is currently in use and follow the business name registration steps. 

Step 4: Set up a location

Find a warehouse or shop to set up the water business . Location depends on the budget, business size, proximity to customers, and compliance with local laws.   

Step 5: Buy machines 

Importing from China or buying locally-made machines from Nairobi are great options. It depends on your budget and the types of machines you need to start this fast-growing business in 2024. 

Step 6: Approach a graphic designer 

Remember, you don’t have a logo or personalized water bottle label yet. Here’s where Label Gurus comes in as the best water label designers in Kenya . We bring you closer to figuring out how to start a water business in Kenya by:

• Designing your brand logo 
• Designing the water label (3 options to choose from)
• Refining the design 

We need details to design water labels in Kenya: water description, contacts, address, and water composition. 

At this point, we write the water composition as null, to allow you to proceed to the next step. 

Step 7: Print the sample water label

Once you print the personalized water label, go to the Kenya Bureau of Standards (KEBS) to get approval. A KEBS official will book an appointment to come to your plant, test the water, and give approval if you meet all the requirements. 

The water test results take between 2 weeks to a month after which you receive a KEBS certificate with accurate water composition results and a unique KEBS number. 

Step 8: Pay a second visit to Label Gurus 

Initially, we left the water composition details empty to allow KEBS to do the official test. When you visit Label Gurus, the best water label designers in Kenya again, you’ll provide the certificate with the relevant details, including a KEBS sticker, allowing us to update the water label design . 

Step 9: Final water label printing 

It’s official! Now you know how to start a water label business in Kenya. You’re now one step away from launching one of the best business ideas in Kenya . Here, we give you a quotation and shake hands to seal the deal. 

Step 10: Source water bottles 

Where do you source water bottles? Kenya has many companies with various water bottle design s and sizes. Visit the top water bottle manufacturers to choose the best bottles for your water business. 

Step 11: Comply with KRA requirements 

All water bottles must have a KRA sticker, according to Kenyan law. So, ensure you comply with the Kenya Revenue Authority’s laws to avoid tax compliance issues, common for many business ideas for Kenyans . 

Label Gurus: What we do and why we are important in your water label business journey

Water business startups need a logo and personalized water labels to make the product complete. At Label Gurus, we not only design but also advise on the color. The fewer the colors the better for you, and we can explain why during the consultation.

Label Gurus, the best water label designers in Kenya also informs about the types of water label materials to use including:

• Self-adhesive material – PP white 
• Shrink sleeve labels 
• BOPP (only has gluing on the edges) 

Can we relabel bottled water? Yes, visit us to discuss this with our team of water label designers . We aim to deliver the best water labels in Kenya for anyone interested in how to start a water label business in Kenya. 

Ready to Begin?

We’ve taken you through the process of starting one of the most profitable businesses in 2024. Now, the task is yours to follow all these steps to the letter! Consult Label Gurus for the best logo and water label designs , a critical step in starting water business ideas in Kenya .