plumbing business plan chapter one

Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

You’ve come to the right place to create your Plumbing business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Plumbing businesses.

Below is a template to help you create each section of your Plumbing business plan.

Executive Summary

Business overview.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We have upfront pricing, years of experience, and promise to arrive on time, every time. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable to the company.

Product Offering

Perfect Plumbing LLC will provide a long list of residential plumbing services to the residents of Chapel Hill, North Carolina. These services will include fixture installation, repair services, water heater services, and emergency services. We can provide practically any service that ensures our customers’ plumbing is always in good repair.

Customer Focus

Perfect Plumbing LLC will serve the homeowners of Chapel Hill, NC. We will also work with real estate companies and property management companies who need plumbing services for their residential properties.

Management Team

Perfect Plumbing LLC is led by Harry Garcia, an experienced plumber who has worked in the industry for 20 years. He has worked with hundreds of residents in the Chapel Hill area and has gained a great reputation for his friendliness, expertise, and work ethic. He has been planning on creating his own plumbing business for several years and is finally ready to launch. With his good reputation and loyal clientbase, Harry is confident that Perfect Plumbing LLC will be a success in the community.

Success Factors

Perfect Plumbing LLC is primed for success by offering the following competitive advantages:

• Quality plumbing services that are always on time and affordable.
• Management team with extensive plumbing experience and a focus on maintaining long-term relationships with customers.
• Skilled team of plumbing professionals who will get the job done right the first time.

Financial Highlights

Perfect Plumbing LLC is currently seeking $425,000 to launch. The funding will be dedicated to the office build out, purchase of initial supplies, working capital, marketing costs, and startup overhead expenses. The breakout of the funding is below:

• Store design/build: $100,000
• Vehicle purchase and maintenance: $50,000
• Equipment and initial supplies: $150,000
• Three months of overhead expenses (payroll, rent, utilities): $50,000
• Marketing costs: $25,000
• Working capital: $50,000

The following graph below outlines the pro forma financial projections for Perfect Plumbing LLC.

Company Overview

Who is perfect plumbing llc.

Perfect Plumbing LLC is a new plumbing company located in Chapel Hill, North Carolina. We are a small company that is committed to helping the residents of Chapel Hill with all of their plumbing needs. We know that many plumbers disappoint their customers by being late, charging extraordinary fees, and not fixing the job the first time around. At Perfect Plumbing LLC, we are always upfront with our prices, reach our appointments on time, and have the expertise to fix the problem right away. With our excellent skills and service, we expect to be the #1 plumbing company in the area within the next five years.

  Perfect Plumbing LLC is led by Harry Garcia who has been a plumber for 20 years. While working for competing plumbing companies, he provided a variety of plumbing services for hundreds of customers living in the Chapel Hill area. His work ethic and expertise has gained him a positive reputation in the community and he has already built an initial clientbase. His loyal clientbase and experience will be invaluable for the company.

Perfect Plumbing LLC History

After spending several years in the plumbing industry, Harry Garcia has gained the knowledge, skills, and expertise necessary to start his own plumbing business. After years of planning out his business, he finally incorporated Perfect Plumbing LLC on March 1st, 2023.

Since incorporation, Harry has achieved the following milestones for Perfect Plumbing LLC:

• Developed the company’s name, logo and website
• Finished the list of services the company will provide
• Determined equipment and inventory requirements
• Found a potential office location

Perfect Plumbing LLC’s Services

Perfect Plumbing LLC will provide the following residential plumbing services:

• Bathroom and kitchen fixture installation
• Remodeling plumbing services
• Pipe leak repair
• Leaky faucet repair
• Water heater installation and repair
• Garbage disposal repair
• Water line services
• Emergency services

Industry Analysis

The plumbing services industry consists of repair and installation services that plumbers provide to residential and commercial clients. This can include installing bathroom and kitchen fixtures, installing water heaters and sub pumps, repairing leaks and broken fixtures, and providing emergency services. Nearly every building on the planet has some form of plumbing, so professional plumbers are always in high demand.

The plumbing industry is expected to grow over the next several years. This is primarily due to the increase in housing construction, leading to millions of new homes being built and needing new plumbing. Demand is also high due to many older buildings needing updates and repairs to their plumbing systems. According to Global Newswire, the global mechanical, electrical, and plumbing industry was valued at $50.2 billion in 2022 and is expected to grow at a CAGR of 10.7% from now until 2032. This substantial growth ensures the industry will remain profitable, making it a perfect time for new plumbing companies to enter the market.

Customer Analysis

Demographic profile of target market, customer segmentation.

Perfect Plumbing LLC will primarily target the following customer profiles:

• Real estate companies
• Property management companies

Competitive Analysis

Direct and indirect competitors.

Perfect Plumbing LLC will face competition from other companies with similar business profiles. A description of each competitor company is below.

Urgent Plumbing Services

Urgent Plumbing Services is the top plumbing company for residents experiencing plumbing emergencies. They are on-call 24/7 and can dispatch a plumber in as little as a few minutes. They can help with practically any emergency, ranging from leaks to sub pump failures. However, they only handle emergencies and do not offer common, non-emergency repair services. As such, they charge high rates for their services, which prevents many residents from hiring their services. Due to their prices and limited services, we expect Urgent Plumbing Services to be a minor competitor.

Chapel Hill Plumbing Co.

Chapel Hill Plumbing Co. has been one of the most popular plumbing services in the Chapel Hill area since 1976. They offer a wide range of services and boast a large crew of 50 plumbers on staff. As such, they can handle most of Chapel Hill’s plumbing demands for both residential and commercial clients. We expect Chapel Hill Plumbing Co. will be our largest competitor.

Johnson’s Plumbing Van

Established in 2012, Johnson’s Plumbing Van is a small operation founded by Bart Johnson. Bart is the sole employee for the company, but has a long and impressively loyal clientbase. He provides a long range of services, but can’t take on any projects that require more than one professional to be involved. As such, he is a minor competitor despite his current success.

Competitive Advantage

Perfect Plumbing LLC will be able to offer the following advantages over their competition:

• Pricing : Perfect Plumbing LLC will provide an array of plumbing services that will be priced competitively and be more affordable than the competition.
• Customer-Focus : Perfect Plumbing LLC’s focus will be on providing customer-focus service that prioritizes customer satisfaction and maintaining long-term relationships.
• Management : Harry has been extremely successful working in the plumbing industry and will be able to use his previous experience to make clients feel comfortable with the process.

Marketing Plan

Brand & value proposition.

Perfect Plumbing LLC will offer the unique value proposition to its clientele:

• Client-focused plumbing services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• Quality services for affordable rates.

Promotions Strategy

The promotions strategy for Perfect Plumbing LLC is as follows:

Social Media Marketing

The company will have several social media accounts and invest in ads on all social media platforms. These accounts will showcase pictures of our crew as well as a list of the services we provide. The company will use targeted marketing to appeal to our target demographics.

SEO Website Marketing

Perfect Plumbing LLC will invest funds into maintaining a strong SEO presence on search engines like Google and Bing. When a person types in “local plumbing services” or “Chapel Hill plumbing services”, Perfect Plumbing LLC will appear in the top three choices.

Advertisement

Advertisements in print publications like newspapers, magazines, etc., are an excellent way for businesses to connect with their audience. Perfect Plumbing LLC will advertise its services in popular magazines and news dailies. Obtaining relevant placements in industry magazines and journals will also help in increasing brand visibility.

Perfect Plumbing LLC understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals and businesses by providing discounts on future services for every new client produced. This strategy will increase in effectiveness as time goes on.

The pricing of Perfect Plumbing LLC will be moderate and on par with competitors so customers feel they receive value when hiring our plumbing services.

Operations Plan

Perfect Plumbing LLC will utilize the following operations plan. Operation Functions:

• Harry Garcia will be the Owner of Perfect Plumbing LLC. He will run the general operations of the company and provide plumbing services to his initial clientbase. He will be the sole employee for the company in the beginning but will gradually hire the following staff:
• An Administrative Assistant who can answer phones, schedule appointments, and work on general administrative tasks.
• An Accountant who will manage all client invoicing, billing, and payables.
• A Marketing Assistant who will run all the marketing and promotions campaigns.
• Several contractors who will provide quality plumbing services.

Milestones:

Perfect Plumbing LLC will have the following milestones complete in the next six months:

• 5/1/202X – Finalize lease agreement for office space
• 6/1/202X – Office build out
• 7/1/202X – Hire and train essential staff
• 8/1/202X – Begin marketing campaign
• 9/1/202X – Launch Perfect Plumbing LLC
• 10/1/202X – Reach break even

Though he has never run his own business, Harry Garcia has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other plumbing companies. He will hire several other employees who can help him run the aspects of the business that he is unfamiliar with.

Financial Plan

Key revenue & costs.

The revenue drivers for Perfect Plumbing LLC will come charging our clients for our plumbing services.

The cost drivers for Perfect Plumbing LLC will include the overhead costs, salaries, cost of supplies, vehicle maintenance, and marketing expenses.

Funding Requirements and Use of Funds

Key assumptions.

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and pay off the startup business loan.

• Number Of Clients:
• Annual Lease: $25,000
• Vehicle Maintenance & Upkeep: $20,000

Financial Projections

Income statement, balance sheet, cash flow statement, plumbing business plan faqs, what is a plumbing business plan.

A plumbing business plan is a plan to start and/or grow your plumbing business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Plumbing business plan using our Plumbing Business Plan Template here .

What are the Main Types of Plumbing Businesses? 

There are a number of different kinds of plumbing businesses , some examples include: Commercial Plumbing, Residential Plumbing, and Service and Repair Plumbing.

How Do You Get Funding for Your Plumbing Business Plan?

Plumbing businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Plumbing Business?

Starting a plumbing business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Plumbing Business Plan - The first step in starting a business is to create a detailed plumbing business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your plumbing business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your plumbing business is in compliance with local laws.

3. Register Your Plumbing Business - Once you have chosen a legal structure, the next step is to register your plumbing business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your plumbing business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Plumbing Equipment & Supplies - In order to start your plumbing business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation.

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your plumbing business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful plumbing business:

• How to Start a Plumbing Business

Plumbing & HVAC Business Plan Template & PDF Example

• September 4, 2024

Creating a comprehensive business plan is crucial for launching and running a successful plumbing & HVAC business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your plumbing & HVAC business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a plumbing & HVAC business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the service industry, this guide, complete with a business plan example, lays the groundwork for turning your plumbing & HVAC business concept into reality. Let’s dive in!

Our plumbing & HVAC business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines our company’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.

• Executive Summary : Offers an overview of your plumbing & HVAC service’s concept, market analysis , management, and financial strategy.
• Services & Prices: Lists the range of plumbing and HVAC services offered, including installation, maintenance, repairs, emergency response, and eco-friendly solutions, with a clear pricing structure.
• Key Stats: Shares industry size , growth trends, and relevant statistics for the plumbing and HVAC market.
• Key Trends : Highlights recent trends in the industry, such as the demand for smart, automated solutions, and the rise in energy-efficient systems.
• Key Competitors: Analyzes main competitors in your area and differentiates your service in terms of responsiveness, expertise, and sustainable solutions.
• SWOT: Strengths, weaknesses, opportunities, and threats analysis tailored to your plumbing & HVAC service.
• Marketing Plan : Specifies marketing strategies to promote your services, including digital advertising, local trade shows, and customer referral programs.
• Timeline : Key milestones and objectives from the initial setup to the first year of operations, detailing steps such as market analysis, legal setup, facility preparation, and launch marketing activities.
• Management: Information on the management team, highlighting their expertise in plumbing and HVAC services, business operations, and development.
• Financial Plan: Projects the 5-year financial performance of the plumbing & HVAC service, including revenue targets, profit and loss statements, fundraising needs, cash flow projections, and balance sheet forecasts.

Plumbing & HVAC Business Plan Template (Download)

Fully editable 30+ slides Powerpoint presentation business plan template.

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary serves as an introduction to your plumbing & HVAC service business plan, offering a succinct overview of your company and its offerings. It should highlight your market positioning, the comprehensive range of plumbing and HVAC services provided, its location, capacity, and a brief on daily operations. 

This section should also delve into how your plumbing & HVAC services will assimilate into the local market, including an analysis of the number of direct competitors in the vicinity, identifying who they are, alongside your company’s unique selling points that set it apart from these competitors. 

Moreover, it should include details about the management and founding team, outlining their roles and contributions to the company’s success. Additionally, a summary of your financial projections, including anticipated revenue and profits over the next five years, should be included here to give a clear view of your company’s financial strategy.

Plumbing & HVAC Business Plan Executive Summary Example

Business Overview

The  business overview  must succinctly introduce your plumbing & HVAC service, highlighting its name, operational location, and core services.

Example: “[Plumbing & HVAC Solutions]” is a comprehensive plumbing and HVAC service situated strategically in [City Name]. Our service radius extends [x] miles, ensuring extensive coverage for prompt and efficient solutions in residential, commercial, and industrial settings. We specialize in installation, maintenance, repairs, emergency response, and eco-friendly system solutions, ensuring a diverse range of high-quality services.

Market Overview

Presenting a clear grasp of the market’s size, growth trends, and industry dynamics is crucial. This section should underscore the potential of the plumbing & HVAC industry, supported by relevant market data and growth projections. Highlighting industry trends, such as increasing demand for energy-efficient systems or swift emergency responses, offers insight into your business’s positioning in this evolving landscape.

Example: Presenting “[Plumbing & HVAC Solutions],” strategically positioned in the US plumbing and HVAC services market stands as a robust and growing sector. Valued at approximately $58.4 billion in 2023, of which $39.6 billion accounts for plumbing services alone, it showcases a compelling growth trajectory. The projected compound annual growth rate (CAGR) from 2023 to 2028 stands at an impressive +14.1% for plumbing and +6.6% for HVAC, indicating substantial  opportunities  for industry players. Our unique forte lies in rapid emergency response and adeptness in implementing sustainable, energy-efficient solutions. From installations to maintenance and eco-friendly system remedies, we offer a diverse array of top-notch services.

Management Team

The credibility and competence of your management team are integral. Showcase the key qualifications, experiences, and expertise of your team members.

Example: Plumbing & HVAC Solutions team boasts over 15 years of collective experience in Plumbing & HVAC services. Our founder holds a Bachelor’s degree in Mechanical Engineering, specializing in HVAC and plumbing systems. Complemented by a seasoned partner with a decade of experience in plumbing operations and an MBA in Business Administration, our team ensures a blend of technical prowess and business acumen driving the company’s success.

Financial Plan

A clear summary of your financial goals and projections, including revenue targets and growth strategies, paints a clear financial trajectory for your plumbing & HVAC services.

Example: With a comprehensive financial strategy, Plumbing & HVAC Solutions aims to achieve an annual revenue milestone of $1.5 million with a targeted profit margin ( EBITDA ) of [26]%. Through competitive pricing starting at $90/hour for residential services and strategic investments in marketing, technology, and staff training, we forecast a steady revenue increase and market expansion, positioning our business for profitability within the next few years.

Services & Prices

Detail the range of services offered, from routine maintenance and repairs to installations of new systems, including specialized services like energy-efficient upgrades, smart home integrations, or custom solutions for complex systems.

Outline your pricing model , ensuring it reflects the value and quality of services provided and aligns with the market you’re targeting. Highlight any service packages, annual maintenance contracts, or loyalty discounts that offer added value to your clients, encouraging long-term relationships and customer loyalty.

Industry Size & Growth

In the Market Overview of your Plumbing & HVAC service business plan, begin by analyzing the size of the Plumbing & HVAC industry and its growth potential. This analysis is vital for grasping the market’s breadth and pinpointing expansion opportunities.

Key Market Trends

Move on to discuss recent trends in the market, such as the growing consumer demand for energy-efficient systems, smart home integration, and high-quality indoor air services.

For instance, highlight the need for services that offer customized solutions for energy conservation and the increasing popularity of eco-friendly and sustainable HVAC systems.

Competitive Landscape

A  competitive analysis  is not just a tool for gauging the position of your plumbing & HVAC service in the market and its key competitors; it’s also a fundamental component of your business plan. This analysis helps in identifying your plumbing & HVAC services’ unique selling points, essential for differentiating your business in a competitive market.

In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.

Identifying  Competitors in the Plumbing & HVAC Industry

Begin your competitive analysis by identifying direct and indirect competitors. Direct competitors might include local plumbing companies and HVAC specialists offering similar services in your service area. Indirect competitors could encompass general contractors offering partial plumbing and HVAC solutions as part of their overall services.

Utilize various resources for competitor mapping. Online directories, local business listings, and service platforms like Angie’s List or HomeAdvisor can help identify competing businesses. Also, customer review platforms such as Yelp or Google Reviews provide insights into customer satisfaction and areas where competitors excel or fall short.

Plumbing & HVAC Services Competitors’ Strategies

Dive into understanding the strategies employed by your competitors:

• Service Offerings:  Evaluate the spectrum of services your competitors provide. Do they specialize in emergency repairs, maintenance contracts, eco-friendly solutions, or specific HVAC installations like geothermal systems? Understanding these nuances helps identify areas of specialization or service gaps.
• Technical Expertise and Quality:  Assess the level of technical expertise and the quality of work provided by competitors. A company renowned for its high-quality pipe fittings or energy-efficient HVAC installations may attract a particular customer segment seeking superior craftsmanship.
• Pricing Models:  Compare your  pricing structure  with competitors. Some companies might offer competitive pricing with basic services, while others position themselves as premium service providers with added benefits or extended warranties.
• Marketing and Branding:  Analyze competitors’ marketing efforts. Do they rely heavily on digital marketing, traditional advertising, or community outreach? A strong online presence, customer testimonials, or certifications might set some competitors apart in the market.
• Customer Service and Satisfaction:  Examine the customer experience provided by competitors. Companies offering 24/7 emergency services, responsive customer support, or extended warranties tend to attract and retain clients based on superior service.
• Technology and Innovation:  Look into competitors embracing technology for efficiency. This could include the use of advanced plumbing or HVAC systems, smart home integration, or digital tools for scheduling and service management.

What’s Your Plumbing & HVAC Business’s Unique Value Proposition?

Reflect on your business’s distinctive  value proposition . It could be expertise in handling complex installations, a focus on sustainable and energy-efficient solutions, or a specialization in historical property renovations requiring specific plumbing and HVAC solutions.

Identify potential market gaps by listening to customer feedback and industry trends. For instance, the growing demand for eco-friendly plumbing fixtures or smart HVAC systems represents an opportunity if competitors have yet to tap into this segment effectively.

Consider your location and target clientele. A plumbing & HVAC service situated in a commercial district might emphasize rapid response times for businesses, while a company situated in a residential neighborhood could prioritize personalized, family-friendly service.

SWOT Analysis

First, conduct a SWOT analysis for your Plumbing & HVAC service, identifying Strengths (such as certified technicians and comprehensive service offerings), Weaknesses (including potential scheduling challenges or market saturation), Opportunities (for instance, the growing demand for eco-friendly and smart home solutions), and Threats (like regulatory changes or economic shifts that may impact household spending on home maintenance).

Marketing Plan

Next, formulate a marketing strategy that outlines methods to attract and retain customers through targeted advertising campaigns, promotional service packages, a robust online presence with helpful DIY tips, and participation in local community events or home shows.

Marketing Channels

Utilize a diverse range of marketing channels to reach potential clients and solidify your brand presence:

Digital Marketing

Establishing a strong online presence is critical in today’s digital age:

• Website and SEO:  Develop a user-friendly website highlighting your services, expertise, testimonials, and emergency contact details. Implement SEO strategies to enhance visibility in local searches.
• Social Media:  Utilize platforms like LinkedIn and Facebook to share industry insights, maintenance tips, client testimonials, and service promotions. Engage with your audience by responding to inquiries promptly.
• Email Marketing:  Build an email list and send newsletters with seasonal offers, maintenance checklists, and informative content to engage existing and potential clients.

Local Advertising

Connect with your local community through targeted advertising:

• Local Directories:  List your business on local directories and review platforms to enhance visibility in your area.
• Community Engagement:  Participate in local trade shows, home improvement expos, or neighborhood events to network and showcase your services.
• Collaborations and Partnerships:  Forge partnerships with real estate agencies, property management firms, or construction companies to offer bundled services or referral discounts.

Promotional Activities

Engage prospective clients and incentivize their engagement with your services:

• Seasonal Campaigns:  Launch targeted seasonal campaigns such as “Spring HVAC Maintenance Specials” or “Winter Pipe Insulation Discounts” to attract new customers during specific times of the year.
• Referral Programs:  Encourage satisfied customers to refer friends, family, or colleagues to your services by offering them incentives. This could include service discounts, complimentary maintenance checks, or priority scheduling.
• Educational Events:  Host workshops, webinars, or seminars to educate homeowners or property managers about plumbing and HVAC maintenance. These events establish you as an authority in the field and build trust with potential clients.

Sales Channels

Implement effective sales tactics to maximize revenue and foster client loyalty:

Service Upgrades and Add-ons

Offer additional services and products to enhance value for clients:

• Service Add-Ons:  During routine maintenance or installations, suggest additional services such as water quality checks, energy efficiency assessments, or preventive maintenance packages. Educate clients on the benefits these add-ons bring to their homes or businesses.
• Product Sales:  Retail high-quality plumbing fixtures, HVAC units, smart thermostats, or water-saving appliances that align with your client’s needs and preferences. Position yourself as a one-stop solution provider for all their plumbing and HVAC requirements.

Online Sales Channels

Facilitate convenient service access and sales through online platforms:

• Online Booking System: I mplement an easy-to-use booking system on your website for maintenance visits or emergency services.
• E-Commerce Integration:  Sell plumbing fixtures, HVAC parts, or subscription-based maintenance plans through your website for added convenience.

Customer Loyalty Programs

Foster loyalty and repeat business:

• Membership Benefits:  Design membership programs offering discounted rates for routine maintenance or priority service scheduling for loyal customers.
• Reward Programs:  Establish digital reward programs where clients earn points for each service availed, redeemable for discounts or free services.

Strategy Timeline

Finally, draft a detailed timeline that sets out key milestones for your Plumbing & HVAC service’s launch, marketing initiatives, customer base expansion, and goals for service diversification or geographic growth, ensuring the business progresses with clear objectives and measurable targets.

The Management section focuses on the plumbing & HVAC business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the plumbing & HVAC business toward its financial and operational goals.

For your plumbing & HVAC business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your plumbing & HVAC business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your plumbing & HVAC business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

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Plumbing Business Plan

It is enough for you to start a plumbing company with your plumbing expertise, business knowledge, and project management skills. However, you need something more to succeed—a well-thought-out business plan.

Having a business plan can help you secure funding, set priorities, make informed decisions, and steer your business in the right direction.

Need help writing a business plan for your plumbing business? You’re at the right place. Our plumbing business plan template will help you get started.

Free Business Plan Template

Download our free plumbing business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Plumbing Business Plan?

Writing a plumbing business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your business: Start your executive summary by briefly introducing your business to your readers.
• This section may include the name of your plumbing business, its location, when it was founded, the type of plumbing business (E.g., commercial plumbing, residential plumbing, pipe repair and repiping services.), etc.
• Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Plumbing services: Highlight the plumbing services you offer your clients. The USPs and any additional services you offer are always a plus.
• For instance, your plumbing services may include plumbing system installation, plumbing repairs, drain cleaning, pipe repairs and replacement, water heater services, and similar other services.
• Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Business description: Describe your business in this section by providing all the basic information:
• Residential plumbing company
• Commercial plumbing company
• Drain cleaning company
• Emergency plumbing company
• Describe the legal structure of your plumbing company, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the founders or owners of your plumbing business. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business history: If you’re an established plumbing service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.
• Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
• For instance, commercial real estate developers, office buildings, and restaurant owners can be an ideal target market for a commercial plumbing business.
• Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your plumbing services from them. Point out how you have a competitive edge in the market.
• Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
• For instance, there is a growing demand for environment-friendly plumbing solutions, so explain how you plan to cater to this growing market.
• Regulatory environment: List regulations and licensing requirements that may affect your plumbing company, such as business registration, trade license, building codes and permits, backflow prevention certification, etc.

Here are a few tips for writing the market analysis section of your plumbing contractor business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Plumbing installation
• Plumbing repairs
• Drain cleaning
• Water heater services
• Fixture installation and repair
• Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.
• This may include timely training for the plumbing staff, compliance with codes and regulations, and using high-quality materials.
• Additional services: Mention if your plumbing company offers any additional services. You may include services like water treatment, filtration systems, maintenance contracts, and emergency plumbing services.

In short, this section of your plumbing plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.
• For example, you may have 24*7 emergency services, quick response time, skilled and certified plumbers, and advanced technology as some of your USPs.
• Pricing strategy: Describe your pricing strategy—how you plan to price your plumbing services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your plumbing service.
• Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, vehicle branding, content marketing, and print marketing.
• Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls, partnering with other businesses, offering referral programs, community involvement, etc.
• Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, staying connected through email marketing, celebrating customer milestones, etc.

Overall, this section of your plumbing company business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your plumbing business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & training: Mention your cleaning business’s staffing requirements, including the number of employees or plumbers needed. Include their qualifications, the training required, and the duties they will perform.
• Operational process: Outline the processes and procedures you will use to run your plumbing business. Your operational processes may include sending quotations, scheduling appointments, site visits, training employees, quality control, and equipment maintenance.
• Equipment & machinery: Include the list of equipment and machinery required for plumbing, such as pipe cutters, pipe benders, leak detection equipment, pipe connectors, safety equipment, etc.
• Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your plumbing business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founder/CEO: Mention the founders and CEO of your plumbing company, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.
• It should include, key executives, senior management, and other department managers (e.g. operations manager, purchasing manager.) involved in the operations, including their education, professional background, and any relevant experience in the plumbing industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your plumbing services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your plumbing financial plan :

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance sheet: Create a projected balance sheet documenting your plumbing business’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
• Financing needs: Calculate costs associated with starting a plumbing business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.
• These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the plumbing industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your plumbing services business plan should only include relevant and important information supporting your plan’s main content.

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This sample plumbing business plan will provide an idea for writing a successful plumbing plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our plumbing business plan pdf .

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Frequently Asked Questions

Why do you need a plumbing business plan.

A business plan is an essential tool for anyone looking to start or run a successful plumbing business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your plumbing company.

How to get funding for your plumbing business?

There are several ways to get funding for your plumbing business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your plumbing business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your plumbing business plan and outline your vision as you have in your mind.

What is the easiest way to write your plumbing business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any plumbing business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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What to Include in a Plumbing Business Plan [& Free Template]

Plumbers who want to start their own plumbing company need a plumbing business plan. It’s a crucial tool that helps plumbers make informed decisions, set clear goals, secure funding if needed, and navigate the complexities of running a successful plumbing business. It’s essentially a roadmap for startups or existing plumbing companies to achieve long-term success and growth.

To help you design or improve your own plumbing business plan, get started with our free plumbing business plan template. We show you what to include in your business plan and how to write one using a company business plan template specifically designed for the plumbing industry.

Table of Contents

What is a business plan for a plumbing business, why should a plumbing business have a business plan, how to write a plumbing business plan [with template].

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A business plan for a plumbing business is a comprehensive document that outlines all aspects of the company’s operations, goals, strategies, and financial projections. It serves as a roadmap for the business owner and potential stakeholders by detailing step by step how the business will be structured, managed, and grown. Both startups and established plumbers use business plans to grow their plumbing companies , apply for funding, or seek financial investors.

A plumbing business plan is also a fluid document that needs adjusting on a regular basis along with your business goals and strategies. It can show you how many leads to generate, how many calls to answer, and what your techs’ average ticket needs to be to generate a certain level of revenue each month.

Developing a business plan is especially helpful for new plumbing companies, especially if they’re seeking funding from investors to get their small business off the ground. A plumbing company business plan also serves great purpose for an established plumbing business, as the company reflects on goals and updates its business plan throughout the year.

Plumbers, like any other business owners, benefit from a well-thought-out business management plan for two important reasons.

Reason #1: Fundraising purposes

If plumbers seek financing to start their own business or investors to expand into new businesses, a solid business plan is essential. Lenders and investors want to see a detailed financial report, monthly financial statements, balance sheets, a daily operational plan, and sales forecast — just to name a few of the most important documents to include in a business plan.

In short, lenders and investors want to see a detailed plan that demonstrates the business's potential for success and how it intends to use the funds. The main sources of funding for a plumbing business include personal funds, credit cards, bank loans, and investors. Personal savings and bank loans are the most common funding paths for plumbing companies.

Reason #2: Identify business goals and minimize risks

A business plan serves as your company’s blueprint, as it outlines the roadmap for where you want your plumbing business to go and how you plan to get there. By defining your company’s mission, vision, and long-term goals, and identifying ways to measure success, you and your management team can make informed decisions on the best path forward.

Risk management is also a critical component to your business plan. Include details about your competitors, the market, your target audience, and any future obstacles on the horizon, then develop a contingency plan to handle any potential risks or challenges.

A plumbing business plan should be tailored to the specific goals of your plumbing business and provide a realistic and achievable roadmap for its success. To help plumbing contractors know exactly what information to include in a business plan, ServiceTitan created a plumbing company business plan template for you to download and fill in.

>>Download our free plumbing company business plan template.

Here are the key components typically included in a plumbing business plan:

1. Industry analysis  

Begin by assessing the current market trends for the plumbing industry in your area. Who are your customers? What demographics define your target audience? Who are your biggest competitors? What is the market size or market share in your area, and how can you set your plumbing company apart from the rest? Then use your answers to help inform your overall plumbing business strategy.

2. Executive summary

Write your executive summary last, but include it near the top of your business plan as a constant reminder of your overall vision and goals for your plumbing company. Keep it concise with an overview of the entire business plan, including a mission statement, the business goals, target market, competitive advantage, and financial projections for future growth.

3. Company overview

Your business overview provides details about your specific plumbing business. Tell your company’s story, including how it got started and where it plans to go. Explain how your vision, core values, and business philosophy sets you apart from others in the plumbing industry. 

Outline your goals and objectives for the business, and identify specific key performance indicators (KPIs) you plan to monitor as your company grows. Elaborate on your target audience and how you plan to market your services to generate new leads. Identify the strengths and core competencies that make your plumbing company stand out, and demonstrate how your training processes help plumbing techs excel.

4. Products and services

Clearly describe your plumbing company’s pricing structure and what’s included for each plumbing service you offer, including repairs, installations, maintenance, emergency services, and specialized work.

Define the scope of your residential and/or commercial plumbing services and repairs, including clog-clearing, leak inspections, toilet plumbing, faucets, sewer lines, water heaters, sump pumps, new installations, and more. Then, develop creative guarantees for service, repair, and replacement that inspire customers to take notice and highlight any specialized work your plumbers do, such as gasfitting appliances or large drain clearing.

Do you price plumbing jobs by the hour, or offer flat-rate pricing? Include the service rate, add in the travel fee if you charge one, then total the billable amount for every job or service you offer.

ServiceTitan’s integrated pricebook helps plumbing businesses set accurate and profitable pricing every time. Also, Price Insights, available to users of Pricebook Pro , works to calculate the average price for each plumbing service, then shows you how your prices compare to others in your region. You can easily see if your prices are too low or too high, then adjust to keep your profit margins in line.

5. Market analysis

Take a thorough assessment of market trends in your area and analyze key competitors. Where do they shine, and where do they fizzle? How much market share do they control? How do they price their plumbing services? What gaps need to be filled in terms of the type of plumbing services offered or in areas where customers struggle to find a reliable plumber?

Collect and analyze the market data, then strategize ways to outrank your competition on every key metric, from providing online booking capabilities and delivering excellent customer service to quicker response times and fewer callbacks.

6. Customer analysis

Fully research your target audience to gain a complete picture of who your customers are and who you want them to be. Define their demographics, such as age, gender, income level, location, and buying behaviors. If you plan to service residential customers, learn as much as you can about the age of their homes, total assessed value, date last sold, and even the type of plumbing system in use.

Leverage customer experience software to gain even more insight into your customers’ plumbing history, needs, and possible pain points, then train your CSRs and plumbing techs to use our automated customer relationship management (CRM) features to improve their overall performance.

Notable ServiceTitan CRM features include:

Scheduling : Automated scheduling options allow plumbing customers to book jobs at their own convenience, whether by booking directly online or through calls, text, or web chats. 

Detailed customer history : A robust CRM allows CSRs to personalize the customer experience from the start, then collect the necessary information to adequately inform service techs so they arrive fully prepared to do the job.

Text messaging communication : Text appointment reminders and technician bios to communicate with customers the way they prefer. With two-way SMS communication, customers can easily confirm or reschedule appointments, ask questions, or even pay their bill.

Live tracking : No more waiting around for the plumber to arrive! With live tracking features, customers can see the tech’s exact location on a map and know when they’ll arrive.

On-site estimates : With ServiceTitan Mobile , techs can build and display branded, digital estimates with good, better, and best options in just a few taps.  

Financing options: Ease customers’ minds about cost by providing easy financing options on high-dollar plumbing jobs. ServiceTitan offers several options, and customers can apply right from the tech’s mobile device, choose the plan that fits best, and receive instant approval.

7. Marketing and sales plan

Create a detailed plumbing marketing plan for how the business will attract potential customers and retain current ones through branding, pricing strategy, advertising methods, online presence, reputation management, and customer experience.

ServiceTitan’s home services marketing software analyzes your own customer data to come up with solutions to attract, convert, and retain customers. With ServiceTitan’s Marketing Scorecard, you can rank your campaigns by revenue so you know what’s working and what isn’t, and even drill down to see what kind of jobs your ads are producing.

8. Organization and management

Develop a chart that outlines the company’s organizational structure, roles and responsibilities of key team members, resumes of key team members, and the owner's qualifications, licenses, and permits. Include job descriptions and job interview questions so everyone knows your expectations for how the company will be organized and managed.

9. Operational plan

Include information about the day-to-day operations of your plumbing business. Detail your workflow processes, equipment and inventory used, go-to suppliers, and any plumbing partnerships that help you deliver premium service.

The more details you provide here will help to inform the company roadmap for your team, ultimately resulting in improved efficiency, higher productivity, and increased profits.

10. Financial plan

Your plumbing business’s financial plan typically includes startup costs, a 12-month profit-and-loss projection, a cash-flow projection, a projected balance sheet, and a break-even calculation. 

With customized reporting capabilities, ServiceTitan field reporting software helps you stay on top of every aspect of your financial plan, giving you data-driven visibility into the areas where you’re finding success and where you’re not.

Over to You

ServiceTitan’s cloud-based, all-in-one plumbing software gives plumbing business owners the technology they need to do the work efficiently, the data and reporting they need to do it smartly, and a wide array of resources to guide them as they grow toward achieving long-term success.

>> Want to start your own plumbing business or revitalize and grow an established business? Download this plumbing business plan template to get started.

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Plumbing Business Plan Template

Written by Dave Lavinsky

Plumbing Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their plumbing companies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a plumbing business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Plumbing Business Plan?

A business plan provides a snapshot of your plumbing business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Plumbing Company

If you’re looking to start a plumbing business, or grow your existing plumbing business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your plumbing business in order to improve your chances of success. Your plumbing company business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for New Plumbing Companies

With regards to funding, the main sources of funding for a plumbing business are personal funds, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for plumbing companies.

Finish Your Business Plan Today!

How to Write a Business Plan for a Plumbing Company

If you want to start a plumbing company or expand your current one, you need a business plan. Below we detail the key components typically included in your own plumbing business plan:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of plumbing company you are operating and the status. For example, are you a startup, do you have a plumbing business that you would like to grow, or are you operating plumbing businesses in multiple markets?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the plumbing industry. Discuss the type of plumbing business you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of plumbing business you are operating.

For example, you might operate one of the following types of plumbing businesses:

• Commercial Plumbing : this type of plumber focuses on plumbing services for commercial businesses, complexes, and buildings.
• Residential Plumbing: this type of plumber provides plumbing services for households.
• Service and Repair Plumbing: this type of plumber focuses on servicing and repairing any plumbing issues and/or emergencies for both residential and commercial clients.

In addition to explaining the type of plumbing company you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What is your plumbing company’s mission?
• What milestones have you achieved to date? Milestones could include the number of customers served, number of positive reviews, reaching $X in revenue, etc.
• Your business structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the plumbing industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section:

• How big is the plumbing industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your plumbing business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business complex building owners/managers, apartment complex owners/managers, homeowners, schools, contractors, restaurant owners/managers.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of plumbing business you operate. Clearly, a homeowner would respond to different marketing promotions than an apartment complex, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the potential customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.  

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other plumbing companies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes local handymen or hardware stores. You need to mention such competition as well.

With regards to direct competition, you want to describe the other plumbing companies with which you compete. Most likely, your direct competitors will be plumbing businesses located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What type of plumbing services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide lower interest rates?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a plumbing business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of plumbing company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to plumbing, will you provide repair, replacement, servicing, or 24 hour plumbing emergency services?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and your pricing strategy.

Place : Place refers to the location of your plumbing company. Document your location and mention how the location will impact your success. For example, is your plumbing business located in a busy retail district, from your own home, a standalone office, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your plumbing marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to websites
• Social media marketing
• Local radio and television advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your business operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your plumbing business, including marketing your services, completing projects, preparing for new projects, and tracking inventory of your products and materials.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to land your Xth client, or when you hope to reach $X in revenue. It could also be when you expect to expand your plumbing business to a new city.  

Management Team

To demonstrate your plumbing business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing plumbing businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing a plumbing team or successfully running their own plumbing company.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

In developing your income statement, you need to devise assumptions. For example, will you be the only plumber or will you have a team of plumbers? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your plumbing business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting a plumbing business or growing your existing company:

• Advertising and marketing
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or costs needed to transport to a client location and expenses paid for working on projects.  

Putting together a business plan for your plumbing business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert and know everything you need to about how to start a plumbing business. You will really understand the plumbing industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful plumbing business.  

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Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   See how Growthink’s professional business plan consulting services can create your business plan for you.

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BUSINESS STRATEGIES

How to create a plumbing business plan (with templates)

A plumbing business plan is a strategic document that outlines the goals, objectives, strategies and operational details of a plumbing company. It serves as a roadmap for starting a service business in the plumbing industry, guiding entrepreneurs through the process of establishing and managing their enterprise.

A comprehensive and clear plumbing business plan is essential for several reasons, particularly when starting a business and building a website .

Ready to launch your plumbing business ? Create a business website today with Wix.

What is a plumbing business plan?

A plumbing business plan is a comprehensive document outlining the goals, strategies and operational details of a plumbing business. It serves as a roadmap for the business owner and potential investors, providing a clear vision of how the business will be structured and operated.

Top benefits of creating a plumbing business plan

First, a well-structured business plan is one of the most important early steps in starting a business . It provides clear direction for the company's growth and development. It helps the entrepreneur define their target market, identify competitors and formulate a unique value proposition that sets the plumbing business apart in a competitive market. This plan outlines the products and services the business will offer, the pricing strategy and the plumbing marketing approaches that will be employed to attract customers.

Second, a plumbing business plan assists in securing capital from banks, investors or other financial institutions. It demonstrates the entrepreneur's dedication and understanding of the market, making it more likely to attract external funding.

Your business plan can also be used to explain what type of business you'll start - whether that's an LLC, Corporation or something else. Learn more about how to start an LLC .

Furthermore, a business plan serves as an operational guide, detailing the organizational structure, roles and responsibilities of team members and the day-to-day processes involved in running the plumbing business. It also outlines the financial projections, budgeting and revenue forecasts, ensuring that the business remains financially viable and sustainable over time.

How to create a plumbing business plan in 6 steps

In this section, we'll walk through six essential steps for crafting a plumbing business plan tailored to your company's unique needs.

Executive summary

Business and domain names

Market analysis and research

Operations plan

Marketing and advertising plan

Financial plan

01. Executive summary

An executive summary is a concise overview of your plumbing business plan, summarizing its key components and highlighting the most crucial points. It provides readers, including potential investors and partners, with a quick understanding of your business's goals, strategies and potential. When crafting an executive summary for a plumbing business, focus on capturing the essence of your company's mission and how you intend to fulfill it.

Example executive summary for a plumbing business: “PlumbAce Services is a dynamic plumbing company dedicated to delivering top-notch residential and commercial plumbing solutions. With a team of skilled technicians and a commitment to exceptional customer service, PlumbAce aims to become the go-to plumbing provider in the local market. By offering a comprehensive range of services, including repairs, installations and maintenance, we are poised to address the diverse needs of our clients efficiently and effectively. Our business plan outlines a strategic approach to market penetration, emphasizing customer satisfaction, innovation and community engagement. Through a blend of online marketing, strategic partnerships and service excellence, we aim to achieve steady growth and a solid reputation within the first two years of operation.”

02. Business and domain names

Knowing how to name a business is crucial for any new venture and a key step before you register your business . A well-chosen name forms the foundation of your brand, plus builds trust and recognition in your target market. While you’re in the brainstorming phase, consider using a business name generator like one from Wix for inspiration. This tool can offer unique and creative options that align with the services you offer.

Be inspired: Plumbing business name ideas

It's also essential to align your company name with your domain name when making a website for your business. A domain name that matches your company name helps in online branding and makes it easier for potential customers to find you.

When selecting a domain name, follow these best practices:

Choose a domain name that reflects your offerings and is easy to remember

Keep it simple and avoid using complex or lengthy words

Add relevant keywords, like "plumbing" or "pipes," to improve search engine visibility

Ensure your domain name is distinctive and not easily confused with other businesses

Opt for a common extension like ".com," as it's more familiar to users

03. Market analysis and research

Incorporating a market analysis and research section in your business plan is vital for understanding your target market, identifying competitors and developing effective strategies. Conduct thorough research on customer demographics, preferences and pain points related to plumbing services. There is steady demand for plumbers , so you’ll have plenty of competitors to analyze as you identify areas where you can differentiate your business.

Use data from industry reports, online surveys and local market research to shape your marketing strategies . Understanding customer needs and market trends for this type of business will allow you to tailor your services, pricing and marketing efforts more effectively.

04. Operations plan

Your operations plan needs to detail the logistical aspects of your plumbing business, encompassing location, premises, equipment and staffing requirements. Highlight your choice of location and premises, detailing factors such as proximity to your target market and accessibility.

Outline the essential equipment needed for plumbing services, including tools, vehicles and technology. Discuss your staffing needs, including the number of technicians and support staff required. Emphasize the qualifications, skills and training your team will possess to ensure top-quality service delivery.

05. Marketing and advertising plans

Your marketing and advertising plan should outline the strategies and campaigns you'll employ to promote your plumbing business. Consider a combination of online and offline marketing methods to target various customer groups.

Start by making a website that effectively showcases your services, testimonials and contact information. Then, optimize your website for relevant keywords to rank higher in search engine results. You can also register your business on online directories and platforms like Google Business Profile.

Learn more: How to make a plumbing website

You’ll also need to develop a suite of brand assets to use in your marketing, starting with a company logo and catchy plumbing slogan . You can use a free logo maker to get a professional design in minutes.

06. Financial plan

The financial plan outlines your plumbing business' financial projections, initial funding and profitability timeline. It should outline your projected initial expenses, including equipment, licenses, permits, marketing, staffing and plumbing website cost . The cost to start a plumbing business can range from around $7,500 to over $22,000 , so detailing the cost estimate of each expense can help you gain a clearer picture of how much initial capital you will need.

Then, estimate your expected revenue based on market research and sales forecasts. List ongoing costs like rent, utilities, insurance and marketing. It’s important to define when you expect to start generating a profit, considering factors like growth rate and market demand. Detail where your initial funding will come from, whether through personal savings, loans or investors.

Plumbing business plan examples

Here are two draft business plan templates for a hypothetical plumbing business.

Plumbing business plan template 1: Plumbing Excellence Services

Plumbing Excellence Services is committed to delivering exceptional plumbing solutions for residential and commercial clients. With a team of highly skilled technicians and a dedication to customer satisfaction, we aim to establish ourselves as a reputable and reliable plumbing service provider in the local market. Our strategic approach focuses on quality workmanship, competitive pricing and modern technology to streamline our services and enhance customer experience. We project steady growth within the first three years by targeting both residential and commercial sectors.

Company and domain name

Company name: Plumbing Excellence Services

Domain name: www.plumbingexcellenceservices.com

Our market analysis indicates a growing demand for plumbing services due to urban expansion and renovation projects in the local area. Research highlights that customers value prompt response times, transparent pricing and knowledgeable technicians. Competitor analysis reveals opportunities to provide specialized services such as eco-friendly plumbing solutions.

Location: Prime location near residential and commercial hubs

Premises: Leasing a well-equipped facility for administrative tasks and equipment storage.

Equipment: State-of-the-art tools, inspection cameras and service vehicles

Staffing: A team of certified plumbers, customer service representatives and administrative staff

Online presence: Professional website showcasing services, testimonials and blog posts about plumbing maintenance tips

SEO strategy: Targeting keywords like "emergency plumber," "residential plumbing," and "commercial plumbing" to improve online visibility

Local networking: Partnering with local contractors and property managers for referrals

Social media engagement: Active presence on social platforms to engage with the community and provide plumbing advice

Startup costs: $100,000 for equipment, licenses, marketing and initial staffing

Revenue projections (first year): $250,000

Revenue projections (second year): $400,000

Revenue projections (third year): $600,000

Operating expenses: Monthly expenses include rent, utilities, marketing and salaries

Profitability timeline : Expected to achieve profitability by the end of Year 2

Funding sources: $70,000 personal savings, $30,000 small business loan

Plumbing business plan template 2: Streamline Plumbing Solutions

Streamline Plumbing Solutions is poised to redefine the plumbing service industry through innovative techniques and exceptional customer care. Our team of certified technicians is dedicated to delivering efficient and effective solutions to residential and commercial plumbing needs. We are committed to building lasting relationships with clients and becoming their trusted plumbing partner. Our strategic plan emphasizes leveraging technology, nurturing customer relationships and expanding our service offerings to achieve sustainable growth.

Company name: Streamline Plumbing Solutions

Domain name: www.streamlineplumbingsolutions.com

Market research: Growing demand for modern plumbing solutions, driven by urban redevelopment projects

Customer preferences: Customers seek technologically advanced solutions, eco-friendly options and transparent pricing

Competition analysis: Identifying opportunities in underserved niches, such as water-efficient plumbing installations

Location: Easily accessible location near major residential and commercial areas

Premises: Leasing a modern facility to accommodate administrative tasks and inventory

Equipment: Cutting-edge plumbing tools, water-efficient fixtures and advanced diagnostic equipment

Staffing: A team of experienced plumbers, customer service specialists and apprentices for skill development

Website development: User-friendly business website highlighting our services, case studies and expert plumbing advice

Content strategy: Regular blog posts and videos on plumbing tips, maintenance and industry trends

Local partnerships: Collaborating with architects, interior designers and construction companies to tap into referral networks

Online advertising: Targeted Google Ads and social media campaigns to reach potential customers

Startup costs: $120,000 for equipment, permits, marketing and initial staffing

Revenue projections (first year): $300,000

Revenue projections (second year): $500,000

Revenue projections (third year): $700,000

Operating expenses: Including rent, utilities, marketing and salaries

Profitability timeline: Anticipate reaching profitability by the end of Year 2

Funding sources: $80,000 personal savings, $40,000 angel investor funding

What does a plumbing business plan include?

Here are key components typically included in a plumbing business plan:

Executive summary: Briefly introduces the business, its mission and the key highlights of the plan. It should provide a snapshot of the business concept and its unique selling proposition.

Business description: Provides an in-depth overview of the plumbing business, including its history, mission statement, values and legal structure (e.g., sole proprietorship, LLC, corporation).

Market analysis: Conducts a thorough analysis of the local market, identifying target customers, competitors and market trends. This section should demonstrate a clear understanding of the demand for plumbing services in the chosen area.

Services and products: Details the plumbing services offered, such as residential plumbing, commercial plumbing, emergency repairs, installations and any specialized services. It may also include information on products sold, if applicable.

Organization and management: Outlines the organizational structure of the business, including key personnel, their roles and responsibilities. This section may also include information on the owner's background and qualifications.

Marketing and sales strategy: Describes how the business will attract and retain customers. This includes marketing channels, advertising strategies, pricing models and sales tactics. It may also cover customer acquisition and retention plans.

Funding request (if applicable): Outlines the funding requirements of the business, including startup costs, operational expenses and working capital. If seeking financing, this section provides details on how the funds will be used.

Financial projections: Presents financial forecasts, including income statements, balance sheets and cash flow statements. This section helps investors and business owners understand the expected financial performance of the plumbing business over time.

SWOT analysis: Identifies the strengths, weaknesses, opportunities and threats facing the plumbing business. This analysis helps in developing strategies to capitalize on strengths and opportunities while addressing weaknesses and mitigating threats.

Risk management: Discusses potential risks and how the business plans to manage or mitigate them. This can include factors such as economic downturns, regulatory changes or unexpected competition.

Appendix: Includes any additional information, documents or supporting materials that provide more context or details about specific aspects of the business plan.

A well-crafted plumbing business plan not only helps guide the business owner but also serves as a valuable tool when seeking financing or partnerships. It should be regularly reviewed and updated to reflect changes in the business environment and strategic goals.

Is it a good idea to start a plumbing business?

Starting a plumbing business can be a good idea, but like any business venture, it comes with both opportunities and challenges. Here are some factors to consider before starting your plumbing business plan.

Plumbing services are consistently in demand and people require plumbing services for new construction, renovations, repairs and maintenance. This can make it a good recession-proof business idea . If you already have plumbing skills and experience, you can leverage your expertise to build a successful business. Then as you establish your reputation and client base, there is potential for growth and expansion into additional services or areas as your business scales. You can target both residential and commercial markets, providing a diverse range of services.

However despite the opportunities, there are several challenges to consider when drafting your plumbing business plan. The plumbing industry can be competitive, so differentiating your business ideas and offering exceptional service is crucial.

Plumbing businesses are subject to regulations and licensing requirements. Ensure compliance with local, state and national regulations. Alongside this starting a plumbing business may require a significant initial investment in tools, equipment, insurance and marketing - all of these costs must be factored in your business plan.

How profitable is a plumbing business?

The profitability of a plumbing business can vary based on several factors, including location, market demand and the efficiency of operations. Here are key considerations that can impact the profitability of a plumbing business:

Market demand: The demand for plumbing services is influenced by factors such as population density, construction activity and the overall economic health of the area. Areas with a growing population and increased construction projects may offer more opportunities for plumbing businesses.

Competition: The level of competition in a particular market can affect pricing and profit margins. In areas with numerous plumbing businesses, competition may lead to more competitive pricing, potentially impacting profitability.

Specialization: Specializing in niche areas within the plumbing industry, such as high-end installations, green plumbing or emergency services, can contribute to higher profit margins. Specialized services often command premium pricing.

Efficient operations: Operational efficiency, including effective scheduling, inventory management and cost control, plays a crucial role in profitability. Efficient business processes can reduce overhead costs and increase overall profitability.

Reputation and customer service: Building a positive reputation and providing excellent customer service can lead to repeat business, referrals and positive online reviews. Satisfied customers are more likely to choose your services, contributing to long-term profitability.

Licensing and compliance: Ensuring that the business and its plumbers are properly licensed and compliant with local regulations is essential. Non-compliance can result in fines and legal issues that impact profitability.

Insurance costs: The cost of insurance, including liability and workers' compensation insurance, can impact overall expenses. Managing insurance costs effectively is crucial for maintaining profitability.

Scaling the business: As a plumbing business grows, economies of scale can be achieved, potentially increasing profitability. However, expansion should be carefully planned to avoid overextending resources.

According to data from the U.S. Bureau of Labor Statistics (BLS), the median annual wage for plumbers, pipefitters and steamfitters was around $60,090 in the United States. It's important to note that these figures are averages, and actual earnings can vary.

Plumbing business plan FAQ

What is the best business structure for a plumbing business.

The best business structure for a plumbing business depends on factors such as liability, taxation and management preferences. Common structures include:

Sole proprietorship:  Simple and easy, but the owner is personally liable.

Limited liability company (LLC):  Offers liability protection and flexibility in management and taxation.

S corporation:  Provides liability protection and potential tax advantages but has specific eligibility criteria.

C corporation:  Offers liability protection and potential for growth, but may involve double taxation. Consulting with a legal professional can help determine the most suitable structure based on individual circumstances.

Can a plumber be a millionaire?

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Free Plumbing Business Plan Template

A successful plumbing business is based on a solid business plan. To help you out, we've designed a business plan template PDF specifically for plumbing business owners. Get your copy today!

How can a plumbing business plan help you?

A solid business plan acts as your strategy guide for building a successful plumbing business.

Whether you're an existing plumbing business or just starting out, a business plan helps you get organised.

Use a business plan to help secure funding for your plumbing business.

Get your free plumbing business plan template:

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Plumbing Business Plan Template & Guidebook

Are you looking for an easy-to-follow, comprehensive guide to create a successful plumbing business plan? Look no further! The #1 Plumbing Business Plan Template & Guidebook provides an invaluable set of tools to help you plan, organize and launch your business. This comprehensive guidebook covers all the critical elements of a business plan, including setting goals, market analysis, and financial planning. With the help of this template and guidebook, you can create a winning plan that will ensure the success of your venture.

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• How to Start a Profitable Plumbing Business [11 Steps]
• 10+ Best & Profitable Plumbing Business Ideas [2023]
• 25 Catchy Plumbing Business Names:
• List of the Best Marketing Ideas For Your Plumbing Business:

How to Write a Plumbing Business Plan in 7 Steps:

1. describe the purpose of your plumbing business..

The first step to writing your business plan is to describe the purpose of your plumbing business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a plumbing business:

Our mission at ABC Plumbing is to provide premier, efficient, and reliable residential and commercial plumbing services to our local community, while upholding the highest standards of customer service, professionalism and craftsmanship.

2. Products & Services Offered by Your Plumbing Business.

The next step is to outline your products and services for your plumbing business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your plumbing business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your plumbing business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your plumbing business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a plumbing business?

To run a plumbing business, you will need the following supplies and equipment:

• Plumbing tools (wrenches, augers, pipe cutters, etc.)
• Pipes, fittings, and valves
• Pipe insulation and sealants
• Testing and diagnostic equipment (drain cameras, water pressure gauges, etc.
• Emergency safety gear (fire extinguisher, safety goggles, etc.)
• Business-related supplies (business cards, accounting/bookkeeping system)

In addition to supplies and equipment, you may need certain permits depending on where you are located. Check with your local municipality for more information.

5. Management & Organization of Your Plumbing Business.

The second part of your plumbing business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your plumbing business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Plumbing Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a plumbing business varies based on many different variables, but below are a few different types of startup costs for a plumbing business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your plumbing business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your plumbing business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your plumbing business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Plumbing Business Plans:

Why do you need a business plan for a plumbing business.

A business plan is an essential document for any business. It outlines the strategies, objectives, and financial goals of a plumbing business in order to help make informed decisions and guide the business’s growth. Additionally, a business plan is often a necessity if you are looking to secure funding from potential investors or lenders. A plumbing business plan should include an executive summary; analysis of the industry, market, and competition; a marketing plan; operational strategy; financial projections; and other relevant data.

Who should you ask for help with your plumbing business plan?

You should ask a professional business consultant, an experienced plumber, or a small business attorney.

Can you write a plumbing business plan yourself?

Yes, it is possible to write a plumbing business plan yourself. A number of online resources can be found that can help guide you on how to go about writing a business plan. Additionally, you may want to consult with a professional who specializes in helping individuals create and develop business plans.

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Plumbing Business Plan Template [Updated 2024]

Plumbing Business Plan Template

If you want to start a successful plumbing business or expand your existing plumbing business, you need a business plan.

Fortunately, you’re in the right place. Our team has helped develop over 100,000 business plans over the past 20 years, including thousands of plumbing business plans.

The following plumbing business plan template and example gives you the key elements you must include in your plan. In our experience speaking with lenders and investors, the template is organized in the precise format they want.

You can download our Ultimate Business Plan Template (including a full, customizable financial model) to your computer here.  

Example Business Plan For Plumbing Businesses

I. executive summary, business overview.

[Company Name] is a new residential plumbing business located in [location]. We are committed to providing the highest quality plumbing services in the area and creating connections with customers that last a lifetime. Some of the services we provide include clearing clogged drains, repairing and replacing faucets and sinks, installing and maintaining sump pumps and water heaters, and providing emergency services. We are [location]’s friendly neighborhood plumbers who can tackle any plumbing concern that our customers have.

[Company Name] provides a variety of residential plumbing services to the homes and apartment buildings of [location]. These services include, but are not limited to:

• Clogged drains
• Faucet and sink repair and replacement
• Sewer and septic conversion
• Sewer inspections
• Garbage disposal repair
• Sump pump installation and maintenance
• Water heater repair and installation
• Water treatment
• Emergency services

Customer Focus

[Company Name] will primarily serve the residents and homeowners of [location] and the surrounding area. The demographics of these customers are as follows:

• 92,021 residents
• 39% married
• 32% with children under 18
• 55% homeowners
• Median age of 41

These demographics serve our company well. With such a large population of homeowners, many residents will need a local plumber to keep their plumbing fixtures and sewer systems intact. [Company Name] can provide homeowners with any routine or emergency plumbing services they need.

Management Team

[Company Name] is led by [Founder’s Name] who has been a plumber for [X] years. Throughout his career, he has performed a variety of plumbing services for hundreds of customers living in the [location] area. He has conducted much of this work for other plumbing companies and is now eager to utilize his experience and connections for his own business.

Though he has never run his own business, [Founder’s Name] has worked in the industry long enough to gain an in-depth knowledge of the operations (e.g., running day-to-day operations) and the business (e.g., staffing, marketing, etc.) sides of the industry. He also already has a starting customer base that he served while working for other plumbing companies.

Success Factors

[Company Name] is uniquely qualified to succeed due to the following reasons:

• The company will be providing a valuable service for homeowners who are in need of plumbing services.
• [Founder’s Name] has a track record of success in the plumbing industry and already has a loyal client base.
• [Company Name] will provide high-quality plumbing for a moderate price.

Financial Highlights

[Company Name] is currently seeking $470,000 to launch. Specifically, these funds will be used as follows:

• Store design/build: $150,000
• Vehicle purchase and maintenance: $50,000
• Equipment and initial supplies: $150,000
• Working capital: $120,000 to pay for marketing, salaries, and lease costs until [Company Name] reaches break-even

Top line projections over the next five years are as follows:

II. Company Overview

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Who is [Company Name]?

[Company Name] is led by [Founder’s Name], who has been a plumber for [X] years. He has spent his career working for a variety of local plumbing businesses, including some of [Company Name]’s direct competitors. Now with years of experience under his belt and a loyal client base, [Founder’s Name] is ready to create his own business and hire highly skilled plumbers at his side.

[Company Name]’s History

[Founder’s Name] has spent the past year researching what it takes to create his own business and expand on his client base. He has analyzed the costs, market, demographics, and local competition. [Founder’s Name] has compiled enough information to develop his business plan in order to approach investors.

After completing his research, [Founder’s Name] incorporated [Company Name] on [date of incorporation] as an S-corporation. The business is currently being run out of [Founder’s Name]’s home, but once the lease on [Company Name]’s office location is finalized, all operations will be run from there. He currently uses his personal vehicle to drive to clients’ homes but will purchase a van that will be used specifically for the business.

Since incorporation, the company has achieved the following milestones:

• Found a commercial space and signed a Letter of Intent to lease it.
• Developed the company’s name, logo, and website located at [website].
• Planned the suite of services to be offered.
• Determined equipment, supplies, and materials needed.
• Begun recruiting key employees and experienced plumbers.

[Company Name]’s Products/Services

Iii. industry analysis.

As long as buildings have indoor plumbing, there will be a demand for plumbers. Plumbers are essential workers who help to maintain the plumbing and sewer systems in homes, commercial buildings, and across cities. Without their tools, skills, and expertise, the modern world would not have the intricate and complex plumbing system that keeps civilization running.

Therefore, the demand for plumbers remains strong and continues to grow. According to IBISWorld, the plumber industry has grown 2.3% per year over the past five years, and that growth is expected to continue for the foreseeable future. This growth shows that the industry has promise and that it is a good time to start a new plumbing business.

IV. Customer Analysis

Demographic profile of target market.

[Company Name] will serve the community residents of [location] and its surrounding areas.

The area we service is suburban, with 55% owning homes. A large portion of these homes are decades old, so they need constant maintenance on their plumbing fixtures. This means a sizable portion of the local population will require our services at some point.

Customer Segmentation

[Company Name] will primarily target the following three customer segments:

• Homeowners : We will primarily market our services to new and veteran homeowners who need a friendly plumber to help them with all their plumbing needs. [Company Name] will market itself as a convenient option that can provide multiple services, so they don’t need to call multiple plumbers for help.
• Residents 55 and older : Residents who are near their golden years usually don’t have the time, energy, or ability to keep their house in good repair. When they have major plumbing projects to tackle, they need an experienced plumber who is on-call and provides quick and friendly services. We will market our outstanding customer service to show that we are the best business for all their plumbing needs.
• Landlords/Property management companies : Companies and individuals who rent out homes and small multi-family complexes need on-call plumbers they can trust. Our team has the experience and skill to handle these projects and can be over soon after an emergency occurs.

V. Competitive Analysis

Direct & indirect competitors.

The following plumbing companies operate within a 10-mile radius of [Company Name], thus providing either direct or indirect competition:

Emergency Plumbers, Inc Emergency Plumbers, Inc is one of the top plumbing services for people who experience a plumbing emergency. They are on-call 24/7 and can dispatch a plumber in as little as a few minutes. So whether your sump pump isn’t working during a storm or you have no hot water, Emergency Plumbers will be there shortly to fix the problem.

Though Emergency Plumbers will continue to thrive, the company does not offer routine maintenance and repair services. They strictly focus on emergency situations. Therefore, they will not be a major competitor for most of our business.

Mr. Smith Plumbing Mr. Smith Plumbing has been a major competitor nationwide for decades and has a very recognizable brand. The company offers a wide variety of plumbing services from routine maintenance and repairs to emergency services. When plumbing issues occur, many people think of Mr. Smith Plumbing first.

Though Mr. Smith Plumbing will continue to thrive, the company lacks affordable pricing and good customer service, which prevents customers from coming back. [Company Name] will have far more affordable services and aim to create lasting connections with customers.

Plumbing And More LLC Established in 2005, Plumbing And More LLC set out to be the best local plumbing business around. Customers can expect high-quality plumbing work paired with excellent customer service. Plumbing and More’s most popular services include water pressure checks, water heater maintenance and repair, and sump pump maintenance.

Though Plumbing And More LLC will continue to thrive, the company has received numerous complaints that have tarnished its reputation in recent years. Therefore, it is no longer seen as the friendly neighborhood plumbing business it once was. This is an excellent opportunity for [Company Name] to fill this role.

Competitive Advantage

[Company Name] enjoys several advantages over its competitors. Those advantages include:

• Customer-Focus : [Company Name]’s plumbers provide the highest quality customer service focused on transparency, communication, and responsiveness throughout the process, from the initial inquiry to the follow-up once the project is completed.
• Management : [Founder’s Name] has been extremely successful working in the plumbing industry and will be able to use his previous experience to help clients with whatever they need. His unique qualifications will serve customers in a much more sophisticated manner than many of [Company Name]’s competitors.
• Relationships : Having lived and worked in the community for decades, [Founder’s Name] knows many of the local residents and has already established a loyal clientele from his years working for other competitors. These relationships will provide the company’s initial clientele and help our business through word-of-mouth marketing.

VI. Marketing Plan

You can download our Business Plan Template (including a full, customizable financial model) to your computer here. [Company Name] seeks to position itself as a high-quality, friendly, and convenient plumbing business. Clients can expect to receive the best plumbing services from skilled professionals as well as top-tier customer service.

The [Company Name] Brand

The [Company Name] brand will focus on the company’s unique value proposition:

• Client-focused plumbing services, where the company’s interests are aligned with the customer.
• Service is built on long-term relationships and personal attention.
• Professional industrial experience in a small business setting.

Promotions Strategy

[Company Name] expects its target market to be individuals within a 10-mile radius of its location. [Company Name]’s promotion strategy to reach these potential customers includes:

Referrals [Company Name] understands that the best promotion comes from satisfied customers. The company will encourage its clients to refer other individuals by providing discounts on future services for every new client produced. This strategy will increase in effectiveness over time.

Website/SEO [Company Name] will invest in developing a professional website that displays all of the services offered by the company. It will also invest in SEO so that the company’s website will appear at the top of search engine results.

Social Media [Company Name] will create the company’s social media accounts and invest in ads on all social media platforms. It will use targeted marketing to appeal to the target demographic.

Publications [Company Name] will advertise its services in key local publications, including newspapers and area magazines. Additionally, the company will print brochures and place them in specific locations frequented by target individuals.

Direct Mail [Company Name] will blanket neighborhoods in the area with direct mail pieces. These pieces will provide general information on [Company Name], its services, and promotional discounts.

Billboards [Company Name] will secure a billboard in the area that captures the attention of residents. The billboard will draw attention to the new business and its service offerings.

Pricing Strategy

[Company Name]’s pricing will be estimated on a project basis. The pricing will be determined by the equipment and tools needed and the amount of labor required to finish the job. Pricing will be moderate and less expensive than our competitors, but more expensive than lower-quality, efficiency-driven plumbing businesses.

VII. Operations Plan

Functional roles.

[Company Name] will need to fulfill the following functional roles to execute its business plan and ensure the company’s success:

Service Functions

• Plumbing services, including maintenance, repairs, and installations
• Customer service
• Scheduling of plumbing services
• Quoting and invoice creation
• Equipment maintenance and upkeep
• Purchasing of equipment and tools

Administrative Functions

• Social media management
• Website management
• Bookkeeping
• Hiring and training staff
• Maintenance functions
• Other general administrative functions

VIII. Management Team

Management team members, hiring plan.

[Founder’s Name] will serve as the Owner and Manager of [Company Name]. In order to launch, he needs to hire the following personnel:

• Assistant Managers (1 to start)
• Administrative Staff (1 to start)
• Plumbers (2 to start)

IX. Financial Plan

Revenue and cost drivers.

[Company Name]’s revenue will primarily come from providing plumbing services to local homeowners. Pricing will be determined by the services required, equipment and tools needed, and scope of the project.

The main cost drivers for [Company Name] will be labor expenses, marketing, and lease for the office space.

Capital Requirements and Use of Funds

[Company Name] is currently seeking $470,000 to launch. The funds will be used for capital expenditures, office build-out, hiring initial employees, marketing expenses, and working capital.

Specifically, these funds will be used as follows:

Key Assumptions

5 Year Annual Income Statement

5 Year Annual Balance Sheet

5 Year Annual Cash Flow Statement

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Plumbing Business Plan: Complete Guide & Template 

• Author | Becky Forbes
• February 15, 2023

Starting a plumbing business is an exciting opportunity, but it can quickly become overwhelming without a proper plan and strategy. That’s why having a comprehensive plumbing business plan is imperative for the success of your business. 

In this post, we will discuss the importance of creating a business plan for business owners. We will also provide guidance on what to include in a plan for a plumbing company. Additionally, we will offer a free plumbing business plan template.

Why a Plumbing Business Plan is Essential

A business plan is an essential and comprehensive guide for starting a successful plumbing business. This plan will act as a roadmap, guiding you through the ups and downs of running a successful plumbing business.

It outlines goals, strategies, operations, and financial plans to keep the business organized and on track. Writing a business plan helps you stay focused on your objectives and anticipate challenges so you can prepare for them proactively. It will also make it easier to secure funding, as investors and lenders will want to see a well-thought-out plan. 

Structure of a Plumbing Business Plan 

Executive summary.

This summary is an overview of the plumbing company’s goals, objectives, and mission statement. It should highlight the business’s unique selling points, including its experience and expertise in plumbing services and its commitment to customer satisfaction. The executive summary should also  provide an overview of the plumbing industry, including trends and market conditions, to help position the business as a leader in its field. 

Company Summary

The company summary should be clear, concise, and well-written to convey the business’s vision and growth plans. 

Industry Analysis 

This analysis provides an in-depth examination of the plumbing industry. The analysis includes market trends, a competitive analysis, and current regulations and standards. It helps to identify opportunities and challenges for the business and informs strategic competitive advantage planning.

Market Analysis 

This involves a thorough analysis of the target market for the plumbing business, diving into demographic information and consumer behavior to gain insights into the buying habits and preferences of the target audience. It also provides a comprehensive overview of the plumbing industry, including market trends, competitive landscape, and market size, which can be used to inform business strategies and decisions. 

This analysis can help your plumbing business effectively reach and engage with its target market, leading to increased customer acquisition and revenue growth.

Marketing and Sales Strategy 

This outlines a comprehensive plan for attracting and retaining customers in the plumbing business. It includes various marketing and sales tactics, such as advertising, promotions, leveraging word of mouth, and providing excellent customer service. The marketing plan component of this strategy outlines a more focused and intentional approach to promoting the plumbing business, taking into account key factors such as the target market. 

With a well-executed marketing and sales strategy, your plumbing business can effectively reach its target audience, differentiate itself from the competition, drive customer loyalty, and establish long-term customers. 

Service Offerings 

This section outlines the comprehensive range of services offered by your business, including both residential plumbing and commercial plumbing solutions. It provides a clear and detailed description of each service, including the scope of work and plumbing service pricing . By offering a wide range of high-quality plumbing services, your business can cater to the diverse needs of its customers and stand out in a competitive market. 

The clear and transparent presentation of service offerings can also foster trust and build credibility with potential customers, leading to increased customer acquisition and revenue growth.

If you’re looking for more ways to improve your plumbing customer service and increase revenue, partner with Payzer. Payzer is a plumbing management software that helps you simplify operations, sell more, and improve collections.

Schedule a Demo Today

Operations Plan 

This operations plan is a critical component of the overall business strategy, as it ensures that your plumbing business operates smoothly and efficiently and can provide top-notch service to your customers. 

This comprehensive plan outlines how the plumbing business will be run and managed daily. It covers critical operational areas such as employee management, staffing, equipment usage, appointment scheduling, and customer service processes. Additionally, it highlights the importance of offering credit card payment options, which can provide added convenience and flexibility for customers and help your business increase sales and revenue.  

By having a well-defined and executed operations plan, you can achieve your short-term and long-term goals, grow your customer base, and build a strong reputation in the plumbing industry.

Financial Plan 

This component of the business plan provides a comprehensive overview of the financial projections for your plumbing business. It includes detailed revenue projections, cash flow analysis, and growth projections. The financial plan also contains a balance sheet to demonstrate financial stability and potential for business success. 

This financial plan is a crucial component of the overall business strategy.It provides a realistic and data-driven view of your business’s financial future and helps to inform decision-making and secure funding. By having a well-structured and realistic financial plan, your plumbing business can attract investors and lenders, establish a strong financial foundation, and secure long-term success.

The conclusion is a crucial component of your business plan, as it ties together all of the key elements and provides a final demonstration of your plumbing business’s potential for success. 

The conclusion provides a concise and compelling summary of the key points. It reiterates the business’s mission, vision, and commitment to success and highlights the strengths and unique selling points of the business. 

The conclusion serves as a final opportunity to make a strong impression on potential investors, lenders, and stakeholders. It should leave the reader with a clear and optimistic view of the business’s future and convey a sense of confidence and determination to succeed. 

We hope that you have a good understanding of the key elements that should be included in a plumbing business plan. These elements provide a roadmap for starting and running a successful plumbing business, as well as strategies for marketing, customer service, finances, and business operations. With the right plan and determination, you can build a successful plumbing business. 

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Plumbing Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Home Improvement » Plumbing

Are you about starting a plumbing business ? If YES, here’s a complete sample plumbing service business plan template & feasibility report you can use for FREE to raise money .

One thing is common amongst people that are in the plumbing line of business, they tend to work as handymen in order to maximize profit in the industry since plumbing is a subset of the handyman industry. A handyman is one that provides a wide range of services needed for the maintenance of buildings and properties.

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The services provided by a handyman include plumbing, electrical works, carpentry, painting, heating and cooling services and other building and property maintenance and repair works.

To succeed in the business, you should try as much as possible not to reject jobs from clients as some jobs might be seen as too small for you to accept.

Doing the small jobs is what often opens the way for you as a plumber or handyman with your clients. When they have bigger jobs, they will remember you and call you to handle their bigger projects for them.

A Sample Plumbing Services Business Plan Template

1. industry overview.

First and foremost, it is important to establish that the plumbing services business is a subset of the handyman repair services industry.

The plumbing cum handyman industry provides general maintenance and repair services to residential and commercial customers, including plumbing and electrical repairs, appliance installation and repair, painting and carpentry.

Players in this industry install and maintain plumbing fixtures, fittings and equipment and the industry activities include work on household pipes and drains; installation of gas cooking and heating appliances; and work on bathroom and toilet fixtures and venting systems.

Emergency repair work ( e.g. unclogging drains or repairing burst water mains ) represents a significant source of industry revenue. They may also supply plumbing appliances and coupling products for construction projects as a means of increasing income for the business.

The industry grew as a result of the shift in focus from do-it-yourself (DIY) to do-it-for-me (DIFM) as the eighties drew to a close.

This was because time became more precious for the coming generation than money. By the mid-nineties handyman businesses began to appear all over the place to cater to people who did not have time to spare to fix little problems in their homes.

In 2003, the plumbing cum handyman industry was one of the fastest growing ones in the united states and the industry keeps expanding further. This sector is a resource for the growing number of aging homeowners and is also a source of business opportunity for entrepreneurs.

The Plumbing cum Handyman services industry will continue to grow going forward due to the support it will get from the accelerating house market. Besides, housing prices are also on the rise and the increase in the existing home sales will help to drive the demand for remodeling projects and repair works in homes and on properties.

There is a growing need for home repair work and improvement that is reliable because of the emergence of vacation homes, second homes, commercial properties and rental units.

Also, the increase in the number of older people who wish to keep on living in their homes is a factor for the growth in the industry and younger families with children of school-age who chooses to renovate and remodel their homes, instead of moving out to look for new homes in the real estate market with its high price.

Statistics has it that the Plumbing cum Handyman Services industry in the United States of America, is worth $106 billion, with an estimated growth rate of 4.2 percent.

There are about 115,908 registered and licensed plumbing and handyman services businesses in the United States and they are responsible for employing about 9,180 people. It is important to state that there is no company with a dominant market share in this industry.

The plumbing and handyman services industry will keep on thriving in the coming decade especially if an entrepreneur in this line of business is committed to providing reliable and quality work for customers in the home repair and property services they render.

The market is highly unsaturated and there is room for growth as the industry is expanding and maturing. The good news for would be entrepreneurs in this line of business is that there is an estimate of continued annual growth for the handyman industry for as high as 20 percent.

Over and above, the plumbing cum handyman services industry is very open to any aspiring entrepreneur who has acquired the required trainings, skills and perhaps professional certifications to start his or her own business and of course make good money from the industry.

2. Executive Summary

Lumber Jack® Plumbing Services is a licensed and standard plumbing services company that also handles other related handyman services. We have been able to secure a standard and well – positioned office facility in a growing community in Dallas – Texas.

We are a plumbing cum handyman Services Company that is set to compete in the highly competitive handyman services industry not only in Texas, but also throughout the United States market.

Aside from this service; installing and maintaining plumbing fixtures, fittings and equipment and working on household pipes and drains; installation of gas cooking and heating appliances; and working on bathroom and toilet fixtures and venting systems and emergency repair work (e.g. unclogging drains or repairing burst water mains)  services which happens to be our core services.

Lumber Jack® Plumbing Services will also provide general maintenance and repair services to residential and commercial customers, including wiring and electrical repairs, appliance installation and repair, painting and carpentry services et al.

Our business goal is to become one of the leading plumbing cum handyman service companies in the United States and we will make sure that we do all we can to compete favorably with leaders in the industry.

Our workers will be selected from a pool of certified and highly experienced technicians and tradesmen with different trade skills as it relates to our service offerings in and around Dallas – Texas and also from any part of the United States of America as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading plumbing and handymen service providers and installation, maintenance and repair companies in the United States and throughout the globe.

At Lumber Jack® Plumbing Services, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that all the repair jobs we carry out stand the test of time, we will hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients. Lumber Jack® Plumbing Services is founded by Mr. Charles Coleman, a plumber per excellence who also has various skills as a certified tradesman cum handyman.

It is a family business, and the business will be managed and financed by the family. Mr. Coleman has well over 15 years of experience working as a plumber cum handyman for the public works department of the United States of America.

3. Our Products and Services

Lumber Jack® Plumbing Services is established with the aim of maximizing profits in the plumbing cum handyman services industry.

We want to compete favorably with the leading plumbing cum handyman service companies and installation, maintenance and repair companies in the United States which is why we have but in place a competent quality assurance team that will ensure that every plumbing repairs, installations and services carried out or related services rendered meet and even surpass our customers’ expectations.

We will work hard to ensure that Lumber Jack® Plumbing Services is not just accepted in the community we operate in Dallas, but also throughout Texas and in other cities in the United States of America. Our service offerings are listed below;

• Plumbing repair and installations services (Our core service)
• Mechanical services
• Building sprinkler system installation
• Steam fitting and piping services
• Lawn sprinkler installation
• Drain construction, cleaning or repairing
• Gas plumbing
• Gas appliance repair
• Hot water systems installation
• Repairing installed plumbing
• Septic tank installation
• Solar hot water systems installation
• Steamfitting and piping contracting services
• Interior and exterior sprinkler system installation

4. Our Mission and Vision Statement

• Our vision goes beyond establishing a plumbing services company to establishing a standard and all – round handyman services company whose services and brand will not only be accepted in Dallas – Texas but also in other cities in the United States of America.
• Our mission is to provide professional plumbing, installation, maintenance and repair services and other related services that will assist businesses, individuals, households and non-profit organizations in ensuring that their facility and equipment are always in good shape.
• We want to build a plumbing cum handyman Service Company that can favorably compete with other leading brands in the plumbing cum handyman services industry.

Our Business Structure

Lumber Jack® Plumbing Services is a business that intend starting small in Dallas – Texas, but hope to grow big in order to compete favorably with leading plumbing cum handyman businesses in the industry in the United States. We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own.

This is why we are committed to only hire the best hands within our area of operations. At Lumber Jack® Plumbing Services we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Head, Technical Services

Human Resources and Admin Manager

• Sales and Marketing Executive
• Plumbers and Handymen (With Various Trade Skills as it relates to our Business)

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Head, Technical Services:

• Serves as project manager of the organization; works directly with employees
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Makes certain that the technical department perform efficiently, coordinate employee efforts, and facilitate communications between management and plumbers / handymen
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office and factory activities.

Sales and Marketing Manager

• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of plumbing repair and installation projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Lumber Jack® Plumbing Services
• Serves as internal auditor for Lumber Jack® Plumbing Services.

Plumbers and Handymen (With Various Trade Skills)

• Provides general maintenance and repair services to residential and commercial customers, including plumbing and electrical repairs, appliance installation and repair, painting and carpentry services et al.
• Handles Carpentry services, Appliance installation and repair (TV wall mount installation), Flooring installation and repair, Roofing repairs, Gutter cleaning, Kitchen makeover, Bathroom remodel and Shower remodel, Attic insulation, Deck repair, Door installations, Fence repairs, Interior and exterior painting services, Yard and power tool repair and maintenance
• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ services, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Lumber Jack® Plumbing Services engaged the services of a core professional in the area of business structuring to assist our organization in building a well – structured plumbing cum handyman business that can favorably compete in the highly competitive plumbing cum handyman services industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for Lumber Jack® Plumbing Services. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Lumber Jack® Plumbing Services;

Our core strength lies in the power of our team; our workforce. We have a team of certified and highly trained and experienced technicians, plumbers, and carpenters et al, a team with excellent qualifications and experience in various niche areas in the plumbing and handyman services industry.

Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.

As a new plumbing cum handyman Services Company in Dallas – Texas, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive plumbing cum handyman services industry; that is perhaps our major weakness.

Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the plumbing and handyman services industry is massive considering the number of households and corporate organizations who would always need their faulty plumbing jobs to be fixed or other things to fix in their facilities.

As a plumbing cum handyman Services Company, we are ready to take advantage of any opportunity that is available in the industry.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. As a matter of fact, some people tend to fix their faulty plumbing jobs themselves as against hiring plumbers and handymen.

Another threat that may likely confront us is the arrival of a new plumbing and handyman services company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

Although it is somewhat difficult to get plumbers to help you fix your faulty plumbing jobs; it is obvious that the number of plumbers in a given community seems to be less than the required numbers of plumbers needed to effectively service the community.

The plumbing cum handyman industry is one that was affected adversely by the fall of the housing market. This resulted to a low demand for the services in this industry. When the demand for minor household repairs and maintenance rose, the revenue decline was moderated.

The industry has now benefited from the acceleration house market and the increase in household income. These days, it is trendy to find plumbers offering far more than plumbing services; they would prefer to start a handyman services business.

A business that will offer a wide range of relevant services. It gives them the opportunity to maximize profits in the industry and create multiple streams of income as against relying on only plumbing services. On the average, starting and running a plumbing / handyman business can be cost effective.

This is especially so when you have highly trained, well qualified and experienced staff as members of your team. With the quality of work carried out by them for your customers, you will be able to retain your customers and the good work your company does will be well spread by word of mouth as customers will tend to recommend your services to their families and friends once you are able to do a good job in their homes and on their properties.

A company’s ability in providing its customers with quality service at affordable prices will also be a factor that will count in the industry.

This way the company will be able to retain existing clients and get more business from new customers. The competition in the plumbing and handyman industry shows that there is a viable market for the services of plumbers cum handymen.

As long as you are prepared to deliver quality plumbing and handyman services, you will have your own share of the market as some plumbers and handymen business that exist take their customers for granted and offer them mediocre services.

This gives you room as a new entrant into the business to come in and dominate if you are prepared to give quality service to your client.

8. Our Target Market

Before starting our plumbing cum handyman business in Dallas – Texas, we conducted a market survey and feasibility studies and we are certain that there is a wide range of both corporate and individual clients who would need the services of plumbers and handymen on a regular basis.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and households who we know can’t afford to do without our services. Below is a list of the people and organizations that we have specifically market our services to;

• Individuals and households
• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Real Estate Owners, Developers, and Contractors
• The Government (Public works department)
• Schools (High Schools, Colleges and Universities)
• Sport Facilities
• Religious Organizations

Our Competitive Advantage

Surviving in the business world as a plumber or handyman requires more than, your expertise, knowing how to deliver standard plumbing cum repairs and maintenance jobs but also how to network with key people that matters; decision makers that can decide who will get an plumbing installation, repair and maintenance contract.

There are favorable conditions for growth in the plumbing and handyman services industry and as a result of this, survival in the industry will require that you build on existing knowledge of the services you offer to your customers and broaden your skill base in order to be able to compete favorably.

More plumbing and handymen businesses are coming up and they are using the services of existing franchise in the business to boost their competitive edge and exposure in the industry.

We are quite aware that to be highly competitive in the plumbing and handyman services industry means that you are not only expected to be able to deliver consistent and highly reliable plumbing installation, repair and maintenance jobs, but you must be able to meet set targets.

No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects. Our competitive advantage lies in the power of our team; our workforce.

We have a team of certified and highly trained and experienced technicians, plumbers, and carpenters et al, a team with excellent qualifications and experience in various niche areas in the handyman services cum installation, maintenance and repair service industry.

Lastly, all our employees will be well taken care of, and their welfare package will be amongst the best within our category (startups plumbing and handyman services businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Lumber Jack® Plumbing Services is established with the aim of maximizing profits in the  plumbing and handyman (repair) services industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients. Lumber Jack® Plumbing Services will generate income by offering the following services;

• Steamfitting and piping services

10. Sales Forecast

One thing is certain, there would always be corporate organization, government agencies, households and individual who would need the services of plumbers and handymen from time to time.

We are well positioned to take on the available market in the plumbing and handyman services industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our company to enviable heights.

We have been able to critically examine the plumbing and handyman services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in plumbing and handyman services industry.

Below is the sales projection for Lumber Jack® Plumbing Services, it is based on the location of our business and of course the wide range of our services and target market;

• First Fiscal Year-: $100,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $500,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same plumbing installation, maintenance and repair services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there are stiffer competition in the plumbing and handyman services industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experience in the plumbing and handyman services industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Lumber Jack® Plumbing Services

Our corporate goal is to grow Lumber Jack® Plumbing Services to become one of the top 10 plumbing and handyman services brands in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Dallas – Texas but also in other cities in the United States of America.

Lumber Jack® Plumbing Services is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to individuals, households, construction companies, facility managers, corporate organizations, religious organizations and key stake holders.
• Promptness in bidding for plumbing installation, repair, and maintenance contract from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

11. Publicity and Advertising Strategy

We know the power of publicity hence we have been able to work with our brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and households in the whole of Dallas – Texas and beyond which is why we have made provisions for effective publicity and advertisement of our plumbing cum handyman Services Company. Below are the platforms we intend to leverage on to promote and advertise Lumber Jack® Plumbing Services;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our BillBoards on strategic locations all around Dallas – Texas
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and households by calling them up and informing them of Lumber Jack® Plumbing Services and the services we offer
• List our company in local directories / yellow pages
• Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Lumber Jack® Plumbing Services we will keep the prices of our plumbing and handyman services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services.

In addition, we will also offer special discounted rates to all our customers at regular intervals. We are aware that there are some one – off jobs or government contracts which are always lucrative, we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At Lumber Jack® Plumbing Services our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

When it comes to setting up any business, the amount or cost will depend on the approach and scale you want to undertake.

If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

In essence, it means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. Basically, the tools and equipment that will be used is nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a standard plumbing and handyman company; it might differ in other countries due to the value of their money. However, this is what it would cost us to set Lumber Jack® Plumbing Services in the United of America;

• Business incorporating fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – $100,000.
• The amount required to purchase the needed tool box and repair equipment – $10,000
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Amount required to purchase the needed software applications to run our business – $3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $1,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred thousand ( 200,000 ) U.S. dollars to successfully set – up a standard plumbing and handyman company in the United States of America.

Generating Funding / Startup Capital for Lumber Jack® Plumbing Services

Lumber Jack® Plumbing Services is a business that will be owned and managed by Mr. Charles Coleman and his immediate family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family members $30,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is a known fact that the future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Lumber Jack® Plumbing Services is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our plumbing installation, maintenance and repair services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Lumber Jack® Plumbing Services will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Purchase of plumbing repair and installation tools and equipment: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

• Starter Session
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• Path to Success
• Professional Coaching
• Contractor Software
• Contractor Community
• Book a Discover Call
• Case Studies
• Success Stories

5 Steps to a Plumbing Business Plan for Increased Growth and Net Profit

Operating your plumbing business without a business plan is like sailing a ship across the ocean without any instruments or even a simple compass. There’s a chance the ship may reach its desired destination; however, it’s not likely.

For more than 20 years, CertainPath has successfully guided thousands of contractors to enhanced sales and profitability. Read on to learn about the different components of a plumbing business plan , strategies for writing a comprehensive business plan, and resources to help you make sure you have everything you need to get started and to reach your desired destination at the end of a fiscal year.

What is a plumbing business plan?

A business plan should outline everything that must be done to achieve your desired goals for the year. It should consist of five core components:

• Marketing plan
• Manpower plan
• Training plan
• Priority list

If you can successfully outline these five items, you will know precisely what you must accomplish every day, every week, every month, and every quarter to have an exceptional year. Breaking down big goals into attainable benchmarks makes managing your operation considerably easier.

What you need to know before writing a plumbing business plan

There are three things you must do before constructing your plumbing business plan:

Define your vision statement, mission statement, and core values.

You can’t determine where you’re going until you define who you are. The very best plumbing companies—those that hit their revenue and profit goals, have an exceptional culture, and possess a sterling reputation in their communities—have clearly defined vision statements, mission statements, and core values. While each of these could be its own blog post, we’ll summarize them here.

Vision statement

Your vision statement should explain what drives your company every day.

Mission statement

Your mission statement should explain your daily purpose, including how you serve your market.

Core values

These are the bedrock principles that guide your organization’s conduct and its relationship with its clients, partners, and shareholders.

Your core values will shape your vision, and your mission will help you achieve your vision.

State your revenue and profit goals

Too many plumbing business owners simply operate day by day without ever truly considering where their company is going. As you construct your business plan , it is imperative that you clearly state your sales and profit goals. It’s our experience at CertainPath that 20% topline annual growth is a reasonable number, and you should aim to reach a 15% net profit.

MUST READ: If you are not achieving 15% net profit right now, stop planning for aggressive sales growth . There’s an expression that holds true: More money, more problems. If your operation is struggling to make money, it’s only going to become worse if you try to add more customers, more employees, and more trucks. Dedicate the next year to finding your operational inefficiencies and craft a plan to solve them. Once you’re profitable , then you can work on growing sales.

Make planning a priority.

We get it—no one likes planning. As a plumbing business owner , you’re a do-er, and you want to be in the field, helping your techs and talking with customers. However, as you are the leader of your company, your decisions help your team to feed their families and pay their mortgages.

Be intentional in creating your plumbing business plan. Set aside a minimum of two to three days to complete it and try to carve out time without interruptions. You may even want to check in to a hotel or lock yourself in a room. Include your key management team in this planning process.  If they are involved in creating the plan, it is now “our” plan and not just yours.

Now, let’s dive into what you’ll want to accomplish during those two to three days of planning .

Five steps to writing a plumbing business plan

Writing a business plan takes focus and work, but the time and effort you put into each of these five steps will pay off in the end in the form of more sales and higher profit margin.

1. Build your budget. 

Your budget identifies what parts of the business make and lose money . If your plumbing business does residential service, commercial service, and residential new construction, each of those departments should have its own budget. If not, there’s no way to know if one is making or losing money. Over the last two decades, we at CertainPath have found countless contractors who swore their new construction division was killing it, only to find once we separated their financials that it really was killing them. It may have generated big revenue, but it was doing so at a huge loss for the company.

Assuming you’ve been properly departmentalized for a while, you will ideally have three years of budgets to review to properly forecast your new fiscal year. Let’s say you want to increase your residential service sales by $1 million 3next year. Based upon your past knowledge, you know each truck produces roughly $1,500 in revenue every day, and there are 260 working days in a year. Thus, each truck generates roughly $390,000 in sales annually. So, to increase revenue by $1 million next year, you will need three more trucks on the road, assuming you’re priced properly, and your margins are correct.

When you’re priced properly, you can finally make a real profit that fuels your business’ growth and allows you to pay your people the very best wages in your market. CertainPath has created a formula that can tell you exactly what you should be charging for every single service in your plumbing business. Talk to an advisor to find out more !

2. Determine your marketing budget and plan. 

Your marketing plan will be dramatically impacted by your marketing budget. How much you spend on marketing should be dictated by your projected annual revenue.

Start by defining how much you want to make, then budget about ten percent of that for marketing. For example, if you’re hoping to have a $4 million residential plumbing business, budget $400,000 for marketing. That’s your loose constraint.

Next, break down your revenue goal into the number of calls it will take to achieve it. CertainPath members 17 have proprietary, key performance indicators (KPIs) available to them that will ensure they’re on target to hit their financial goals. Two of those KPIs are average invoice and technician closing percentage. Based on how many jobs your team took last year, how much they sold, and the average revenue generated by each ticket, you can determine how many additional calls you must generate to hit your revenue target. How you spend your budget depends on your company and market size.

If it sounds confusing, we have a team of experienced business coaches to walk you through the math. Get in touch with CertainPath to learn more .

3. Construct your manpower plan. 

To grow your plumbing business revenue significantly, you need to add more service trucks. Now, you must put plumbers in those trucks! How do you do that? It begins with a manpower plan.

Your first step is to construct an organizational chart. Even if you’re currently a three-person company, you must have one. Every job function in your company—from GM to CCR to Plumber to Service Manager and beyond—should have a box. While you may only be three people, your org chart can still have seven or more boxes.

At CertainPath, we offer customizable organizational charts for our plumbing members to adopt and utilize. Get in touch to find out more !

Let’s assume your goal is to add three trucks. You will need to create three new boxes in your org chart for the three plumbers you must hire . Include a “goal date” in each box for when you want to have those positions filled.

To determine your “goal date” hiring your new plumbers, note when your busy season usually hits. If you’ve been properly tracking your call counts, this should be easy to figure out—it’s the time of year when you struggle to keep up with demand. We recommend hiring seasoned technicians at least three to six months before business spikes, so they can be properly trained.

By the way, more plumbers also mean more support staff. The last thing you want is to hire and train great plumbers only to watch them leave because they feel like they’re not being properly supported in the office.

At CertainPath, we offer our members a successfully structured program for onboarding “green” employees—those with no experience—into your business. We also provide metrics that tell you how when it’s time to hire a Service Manager and an additional Customer Call Representative (CCR) based upon the numbers of people you have in the field. Find out more !

4. Review your training plan. 

After improper pricing, the most common reason that plumbing businesses fail is a lack of training. You should have processes for onboarding, technical training, communication training, and performance management for your plumbers, and you should also have training available for your CCRs.

You should sketch out your employee training plan for an entire year. Schedule days in your calendar to have your plumbers come in for technical training and communication training. Make time for monthly ride-alongs to ensure your techs are executing the training you’re providing. Also, make time for monthly one-on-ones with each plumber. This is time for you as the business owner, to talk with your plumbers about how you can help them become more successful. You’ll be surprised at how your plumber retention will increase with that simple, monthly meeting.

At CertainPath, we have defined tools for each that our members can easily download, customize, and utilize in their company. In addition, we offer countless in-person and online trainings hosted by our award-winning trainers, such as:

• Service Essentials
• Plumbers Advanced
• The Fundamentals of Drain Cleaning
• Telephone Essentials
• Dispatching for Profits
• Developing Winning Trainers
• Developing Effective Managers
• … and more.

Talk to a CertainPath advisor and get started today !

5. Write a priority list. 

Your budget, marketing plan and manpower plan are all based on simple math: for you to achieve a certain amount of revenue and profit, you must have a certain number of calls run by a certain number of people.

However, there’s another part of your plumbing business plan that is not necessarily driven by numbers: your priority list. This is a list of critical initiatives that you want to implement in your business—changes or additions that will improve your plumbing business, making it easier for your team to hit those revenue and profit goals year after year.

For example, perhaps you’re thinking about hiring a Service Manager or Call Center Manager for your growing business. For those new positions to be successful, you want to provide them with checklists and standard operating procedures (SOPs), so you should include those on your priority list with a due date. That’s just one example of a task that should be on your priority list.

Hold a meeting with any senior leaders or managers in your company and do a SWOT—strengths, weaknesses, opportunities, threats—analysis. Ask each team member to write down their own lists of these that they see in the business. Once you compile that information, you will quickly know what needs to be improved and add those items to your priority list. Review your priority list quarterly with the same team to see what you’ve accomplished, hold one another accountable, and look for new tasks to add to it.

CertainPath provides our members with customizable priorities list to use as starting point. Contact us to find out more !

Frequently asked questions

What should be included in a plumbing business plan.

There are many things you can include in your plumbing business plan, but at a bare minimum, you must absolutely have a well-constructed budget, marketing plan, manpower plan, training plan, and priority list. All those plans, CertainPath offers both templates, training, and one-on-one coaching on how to correctly build. Before you go to work building your plan, we urge you to take time to write down a clearly defined vision statement, mission statement, and core values. Those will serve as the foundation of your company that will help you and future managers make critical decisions in your business.

What is the best way to advertise my plumbing business?

The best way to advertise your plumbing business depends on the size of your organization and where you’re located. First and foremost, you need to determine what your budget is. At CertainPath, we recommend spending roughly 10% of your projected revenue on marketing. If you’re a smaller plumbing company , as much as you focus on sales, you must equally focus on getting 5-star reviews. We can show you how to pleasantly ask a homeowner for one on every call. You can make your very small plumbing company look gigantic if you have a ton of 5-star reviews. As a small contractor, you should be networking.

Next, you should find a solid vendor to assist you with a professional website, as well as how to optimize that site using HSA, PPC, and SEO. Then, as you get much larger, there’s a right time to begin investing in branding initiatives on TV and radio. When you get to that point, you must be exceptionally careful. Never work with a TV or radio station’s creative people. Find a reputable third party. Again, we have vendors and coaches who can walk you through this process. Get in touch with CertainPath !

How do I create a plumbing business plan template?

Creating a plumbing business plan template is straightforward: you must have a budget, marketing plan, manpower plan, training plan, and priority list. The good news is once you have these constructed, you can use the previous years as a template. What if you don’t have them yet? Not a problem! At CertainPath, we can provide examples for you. If you want to do it on your own, it doesn’t have to be complicated. Sit down at a computer, or even just with a pen and paper. Identify what you desire to achieve in terms of revenue and profit. From there, utilizing the information in this blog, you can begin writing out your plan.

What qualifications are needed to start a plumbing business?

The licensing and certification requirements of every city, state, and province vary greatly. I recommend researching your area. Once you’re in compliance, if you’re looking to start your own plumbing business, we would recommend looking to join an organization like CertainPath to help guide you. So often we work with companies who have a host or problems and challenges that have developed over the years. The more problems, the longer it can sometimes take to repair that plumbing business. As a new plumbing business owner, you have the ability to c reate the proper foundation with which to flourish. Get in touch with CertainPath to find out more.

How do I market my plumbing business?

Marketing your plumbing business is very specific based upon two conditions: the size of your company and the type of media market you reside in. For example, profitable plumbing businesses should budget to spend 10% of their overall budget on marketing. Naturally, the smaller your company, the less you can spend on marketing. In marketing, you can either spend money or time to create business. So, naturally, if you’re a smaller company, you must invest more of your time. That means going to business networking events , working trade shows, and asking customers personally to leave you a five-star review on Google. As your revenue expands, as does your marketing budget. You should invest in a professional website and promote it using SEO, PPC, and HSA ads.

The final step is the costliest; however, it’s exceptional for branding. It involves investing in traditional media like radio and TV. Once you get to that point in your plumbing business journey, it’s imperative you work with an outside agency with a successful track record in home services. Again, CertainPath can help with that as well. Talk to an advisor to find out how !

What type of liability insurance do I need for a plumbing business?

Liability insurance is an important part of running any business, but it is especially important for plumbers since they are working with hazardous materials and dealing with potential hazards on other people’s property. Depending on the area in which you operate, the types of liability insurance you will need may vary. Generally, you should look into getting general liability, auto liability, workers’ compensation, professional indemnity, and product/completed operations coverage. These policies will provide protection from claims related to bodily injury, property damage, accidents, and errors and omissions. In addition to these types of policies, it is also important to consider umbrella policies that can increase your coverage limits in case of catastrophic events.

CertainPath™ provides contractors with a proven path to success , professional coaching, software solutions, and a member community of 1,100+ strong. Find out how to join our family today !

How do I find customers for my plumbing business?

We’ve talked extensively throughout this blog about ways to market your plumbing business. However, there are two other avenues where you can capture customers that we haven’t covered. The first is the easiest and least expensive. It’s building a club membership program.

Essentially, you’re offering premier services to your customers, and in exchange, they pay you a monthly or annual amount. In addition, as part of the membership, your plumbers visit their home once a month to provide a safety inspection. Those safety inspections provide peace of mind for customers, and they provide your plumbers with service calls during those traditionally slow, shoulder months when the phone isn’t ringing. CertainPath has a customizable club program available to members that has been successfully implemented in thousands of cities and towns across the country for more than two decades. Get in touch to learn more !

The other way to find customers for your plumbing business is to acquire them. Every day, there are plumbing business owners looking to retire or sell. Those companies all have customer lists of homeowners they’ve developed relationships with over the years. You’ll be shocked at how inexpensive those lists can be. Very often it’s much cheaper than the money you’d invest in advertising. At CertainPath, we can show you how to identify these plumbing business owners, how to approach them about acquiring their member list, and how much you should pay for that information. Talk to a CertainPath advisor today .

What is the best way to price my plumbing services?

Pricing is the number one reason plumbing businesses go out of business. Please, value your services! Plumbing is a difficult trade, and you deserve to be paid like a true professional. When building your prices, it’s critical that you take into account your time and your plumbers’ time, the cost of your materials and equipment, the cost of your trucks and tools, the cost of your shop, the cost of the utilities, the cost of your office staff, the cost of your marketing, the cost of insurance and benefits, etc. In other words, every cost you incur should be covered by your customers. That’s how business is done. Don’t worry about what any other competitors charge. You must charge enough to cover all your expenses, plus make a profit of at least 15%. It’s with those profits you can hire more people, buy more trucks, buy a bigger office… in short, invest in your business. Trying to figure out how to develop your pricing for all your services is tricky.

Learn what’s possible with CertainPath. Attend a Profit Day near you or online to gain critical insights, tips, strategies, and advice to increase your profits and streamline your business operations.

Download The 44-Point Checklist Every Successful Business Owner Must Have

Russia : Republic of Karelia

Contents: Karelija

643,548 Population [2010] – census

533,121 Population [2021] – census

172,400km² Area

3.092/km² Density [2021]

The population of the Republic of Karelia according to census results and latest official estimates.

Contents: Cities and Settlements

The population of all cities and urban settlements in the Republic of Karelia according to census results and latest official estimates.

Source: (2002) (2010) (2021) Federal State Statistics Service Russia (web).