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New areas of research in marketing strategy, consumer ...
In the last fifty years, marketing theory and practice has made significant advances toward becoming more scientific and rigorous. This paper reviews significant past developments in marketing strategy, consumer behavior, and marketing analytics.
New areas of research in marketing strategy, consumer ...
Abstract. In the last fifty years, marketing theory and practice has made significant advances toward becoming more scientific and rigorous. This paper reviews significant past developments in...
Mapping research in marketing: trends, influential papers and ...
The primary objective of a research publication is to be known and influence others’ work. Nevertheless, the created knowledge is fragmented, and the emergence of new marketing topics is continuously changing the research map of marketing.
New areas of research in marketing strategy, consumer ...
In my view, the biggest new frontiers of research in CB will be user experiences. This is mostly due to the spec-tacular growth of social media such as Facebook, WhatsApp, Instagram and Twitter...
Emerging Research Trends in Marketing: A Review of ...
Building upon the past and current trends identified in this article, we delineate three unique areas of future research: (1) purpose-drivenmarketing, (2) Diversity, Equity, and Inclusionmarketing, and (3) the bright side and dark side of marketing (see Table 1).
New areas of research in marketing strategy, consumer ...
The second half of the paper articulates new areas of research in marketing strategy, consumer behavior, and marketing analytics. In the past, techniques were in search of data; in the future data will be in search of techniques including video analytics.
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In the last fifty years, marketing theory and practice has made significant advances toward becoming more scientific and rigorous. This paper reviews significant past developments in marketing strategy, consumer behavior, and marketing analytics.
Abstract. In the last fifty years, marketing theory and practice has made significant advances toward becoming more scientific and rigorous. This paper reviews significant past developments in...
The primary objective of a research publication is to be known and influence others’ work. Nevertheless, the created knowledge is fragmented, and the emergence of new marketing topics is continuously changing the research map of marketing.
In my view, the biggest new frontiers of research in CB will be user experiences. This is mostly due to the spec-tacular growth of social media such as Facebook, WhatsApp, Instagram and Twitter...
Building upon the past and current trends identified in this article, we delineate three unique areas of future research: (1) purpose-driven marketing, (2) Diversity, Equity, and Inclusion marketing, and (3) the bright side and dark side of marketing (see Table 1).
The second half of the paper articulates new areas of research in marketing strategy, consumer behavior, and marketing analytics. In the past, techniques were in search of data; in the future data will be in search of techniques including video analytics.