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Speech Analysis #1: How to Study and Critique a Speech

The Speech Analysis Series is a series of articles examining different aspects of presentation analysis. You will learn how to study a speech and how to deliver an effective speech evaluation. Later articles will examine Toastmasters evaluation contests and speech evaluation forms and resources.

How to Study and Critique a Speech
The Art of Delivering Evaluations
Modified Sandwich Technique for Evaluations
Evaluation Forms, Tools, and Resources
Toastmasters Evaluation Contests

The first in the series, this article outlines questions to ask yourself when assessing a presentation . Ask these questions whether you attend the presentation, or whether you view a video or read the speech text. These questions also apply when you conduct a self evaluation of your own speeches .

The Most Important Thing to Analyze: The Speech Objectives

Knowing the speaker’s objective is critical to analyzing the speech, and should certainly influence how you study it.

What is the speaker’s goal? Is it to educate , to motivate , to persuade , or to entertain ?
What is the primary message being delivered?
Why is this person delivering this speech ? Are they the right person?
Was the objective achieved ?

The Audience and Context for the Speech

A speaker will need to use different techniques to connect with an audience of 1500 than they would with an audience of 15. Similarly, different techniques will be applied when communicating with teenagers as opposed to communicating with corporate leaders.

Where and when is the speech being delivered?
What are the key demographic features of the audience ? Technical? Students? Elderly? Athletes? Business leaders?
How large is the audience?
In addition to the live audience, is there an external target audience ? (e.g. on the Internet or mass media)

Speech Content and Structure

The content of the speech should be selected and organized to achieve the primary speech objective. Focus is important — extraneous information can weaken an otherwise effective argument.

Before the Speech

Were there other speakers before this one ? Were their messages similar, opposed, or unrelated?
How was the speaker introduced ? Was it appropriate?
Did the introduction establish why the audience should listen to this speaker with this topic at this time ?
What body language was demonstrated by the speaker as they approached the speaking area? Body language at this moment will often indicate their level of confidence .

The Speech Opening

Due to the primacy effect , words, body language, and visuals in the speech opening are all critical to speaking success.

Was a hook used effectively to draw the audience into the speech? Or did the speaker open with a dry “ It’s great to be here today. “
Did the speech open with a story ? A joke ? A startling statistic ? A controversial statement ? A powerful visual ?
Did the speech opening clearly establish the intent of the presentation?
Was the opening memorable ?

The Speech Body

Was the presentation focused ? i.e. Did all arguments, stories, anecdotes relate back to the primary objective?
Were examples or statistics provided to support the arguments ?
Were metaphors and symbolism use to improve understanding?
Was the speech organized logically ? Was it easy to follow?
Did the speaker transition smoothly from one part of the presentation to the next?

The Speech Conclusion

Like the opening, the words, body language, and visuals in the speech conclusion are all critical to speaking success. This is due to the recency effect .

Was the conclusion concise ?
Was the conclusion memorable ?
If appropriate, was there a call-to-action ?

Delivery Skills and Techniques

Delivery skills are like a gigantic toolbox — the best speakers know precisely when to use every tool and for what purpose.

Enthusiasm and Connection to the Audience

Was the speaker enthusiastic ? How can you tell?
Was there audience interaction ? Was it effective?
Was the message you – and we-focused , or was it I- and me-focused ?
Was humor used?
Was it safe and appropriate given the audience?
Were appropriate pauses used before and after the punch lines, phrases, or words?
Was it relevant to the speech ?

Visual Aids

Were they designed effectively?
Did they complement speech arguments ?
Was the use of visual aids timed well with the speaker’s words?
Did they add energy to the presentation or remove it?
Were they simple and easy to understand ?
Were they easy to see ? e.g. large enough
Would an additional visual aid help to convey the message?

Use of Stage Area

Did the speaker make appropriate use of the speaking area?

Physical – Gestures and Eye Contact

Did the speaker’s posture display confidence and poise?
Were gestures natural, timely, and complementary ?
Were gestures easy to see ?
Does the speaker have any distracting mannerisms ?
Was eye contact effective in connecting the speaker to the whole audience?

Vocal Variety

Was the speaker easy to hear ?
Were loud and soft variations used appropriately?
Was the speaking pace varied? Was it slow enough overall to be understandable?
Were pauses used to aid understanding, heighten excitement, or provide drama?
Was the language appropriate for the audience?
Did the speaker articulate clearly?
Were sentences short and easy to understand?
Was technical jargon or unnecessarily complex language used?
What rhetorical devices were used? e.g. repetition, alliteration, the rule of three , etc.

Intangibles

Sometimes, a technically sound speech can still miss the mark. Likewise, technical deficiencies can sometimes be overcome to produce a must-see presentation. The intangibles are impossible to list, but here are a few questions to consider:

How did the speech make you feel ?
Were you convinced ?
Would you want to listen to this speaker again?
Were there any original ideas or techniques?

Next in the Speech Analysis Series

The next article in this series – The Art of Delivering Evaluations – examines how best to utilize speech evaluation skills as a teaching tool.

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40 comments.

I absolutely loved this article. It gave me a major idea of what to write on my speech critique. Great information, organized, and detailed!

Great post. I have to say, it was when I started to do exactly what you say that my skills took off.

If anyone wants to go farther, just teach a class on public speaking. You do not need a degree to teach continuing ed. It will help you, as some of my students who went on to teach to improve even more. This is because not only are you observing your students for these points. You are actually teaching them how to attain some of these skills.

oh my god….thank you!! i had no idea where to even start my speech analysis!

Excellent article. Will refer members of my club to it.

Dear Eugenia You refer to “members of your club” and I wanted to know an online public speaking club. Does this exist. Regards Berty

Your article is very informative. Hope you post more tips on writing a speech and how to analyse it!! 😎

Thanks for providing this information. I am writing an essay critiquing my own speech in third person. A tough task, but these pointers made it easier. Thank you.

i loved this information very much.now i am preparing for my examination and i think this article will help me to get good mark. thanks

Great summary/overview on basic things to evaluate while listening to a speech. Will be very much helpful when i have to do evaluations for speech class!

Thank you sooooo much for this article!! This is helping me soooo much for my speech analysis!

Thank you so so much! You are awesome and very helpful plus amazing too!

Great job once again! I liked the clarity with which these concepts were explained. Self explanatory and useful for both novice and advanced speakers. Keep it up!

Such a great article, thank you! It truly helped

I have to look at this for a class project and really learned some new tips from this.

This helped immensely; thank you so much!

thank you, you helped me a lot

Best article I found for speech critique and analysis. Definitely a place to come back for speech resource.

Thank you Andrew, great articles and valuable information. I recently joined a Toastmaster’s group and this will really help. Once I figure out how to “tweet” I will be “tweeting” this site to Kwantlen University Students and Alumni.

I absolutely loved this article it gave me a major idea of what to write on my speech critique great information, organized, and detailed!

Fantastic article. For someone that is new to Taostmasters this gives me at least an idea of how I should approach giving an evaluation…frigthening me more than giving a speech!! Thanks!

hi Andrew, this is a great article for someone who is a beginner to evaluate a speech. thanks a lot. -Venkat

very informative article will certainly help me to develop my speech technique.

Thus really helpful…we always read text resurfacely I gained alot from this article. now I know where to start when I want to present information through speech to the public

thank you this helped me vey much.

thanks a lot this just help me with my paper. you explain it better than my teacher

I am a toastmaster who loves to compete. I believe these articles will help me help other to deliver their speeches and both of us can grow.

Hi Andrew Dlugan, i am really happy to come across your site as new trainee in the public speaking and writing profession. i am programmer but i have passion for writing especially poems.Do you have any advice or resources to help me survive in the world of speaking and writing.

Thank You, Best Regards, Lawal Abdulateef Olawle

I came here looking for a speech review but reading this article helped me a lot in my opening speech. I hope many people who are having trouble in analysing there speech they should really open this website. Thank you

This is a helpful source to me. Thanks a lot

Great article. I am preparing to critique a public speaking competition this weekend and I found this article quite helpful Thanks a lot

Hi Andrew, May I use your article in our club newsletter? It is particularly timely as we approach the contest season in Toastmasters. I will source it to your web site and also include a link under the Articles about speaking of our club website.

John Sleigh Rockhampton, Queensland, Australia

Amazing breakdown of how to not only analysis a speech but to also push yourself that inch further to get more scope for marks. I really recommend this webpage. Thank you

Thank you for this amazing information, your 6 minutes guide is great and I am learning so much with it.

Really GREAT JOB! thanks so much! Best! Rasha

I really love this and would want more of this

This information was very informative and knowledgeable.Thank you.

Your articles are very thorough. I really enjoyed reading the first one.

Can you give me some examples of relevant puns used in speeches?

One more treasure trove on the internet. Thanks for sharing DLugan.

Recent Tweets

How to Study and Critique a Speech -A quick How to for #College Students: https://t.co/z9z7ODho2n by @6minutes — @cdbond Oct 28th, 2015

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7 Blog Links

Evaluation Contest Resources | World Champion Evaluator — Mar 3rd, 2010

Evaluation Contest Resources | World Champion Evaluator « Brinker Toastmasters — Mar 3rd, 2010

ToastMASTERY » Evaluation Contest Resources | World Champion Evaluator — Mar 3rd, 2010

The 25 Essential Presentation Skills for Public Speaking | David Edgerton Jr — May 6th, 2010

State of the Union 2012 « E-126 — Jan 31st, 2012

Speech Evaluations | Plantation Toastmasters — May 27th, 2012

Fall 2012 Club Contest | — Aug 6th, 2012

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