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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information 40% more accurately than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

Whether you need to deliver any demonstrations
How knowledgeable the audience already is on the given subject
How much interaction you want from the audience
Any time constraints there are for your talk
What setting you are in
Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

What is your presentation’s aim?
Who are the audience?
What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

Introduce your general topic
Explain your topic area
State the issues/challenges in this area you will be exploring
State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
Show a preview of the organisation of your presentation

In this section also explain:

The length of the talk.
Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a sales pitch may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

Main points should be addressed one by one with supporting evidence and examples.
Before moving on to the next point you should provide a mini-summary.
Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
Summarise the main points, including their implications and conclusions
Indicate what is next/a call to action/a thought-provoking takeaway
Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to ask any questions they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

Explain why the product is valuable.
Describe why the product is necessary.
Explain what problems it can solve for the audience.
Demonstrate the product to support what you’ve been saying.
Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

Briefly frame the issue.
Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
Provide the solution and explain why this would also help the audience.
Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

Go into the issue in detail showing why it’s such a problem – use logos and pathos.
Rebut your opponents’ solutions – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done using speech transitions which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

Now that you’re aware of the overview, let’s begin with…
First, let’s begin with…
I will first cover…
My first point covers…
To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

In the same way…
Likewise…
Equally…
This is similar to…
Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

What part of the presentation you covered – “In the first part of this speech we’ve covered…”
What the key points were – “Precisely how…”
How this links in with the overall presentation – “So that’s the context…”
What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

Start your introduction by standing in the centre of the stage.
For your first point you stand on the left side of the stage.
You discuss your second point from the centre again.
You stand on the right side of the stage for your third point.
The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

An intro slide outlining your ideas
A summary slide with core points to remember
High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

Don’t over fill them – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
A picture says a thousand words – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
Make them readable – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
Don’t rush through slides – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a 10-20-30 rule :

There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

7 design tips for effective, beautiful PowerPoint presentations
11 design tips for beautiful presentations
10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices. Clean transitioning between speakers is very important in producing a presentation that flows well. One way of doing this consists of:

Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO Eric Schmidt demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and practising your talk beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

7 Steps to Create a Presentation in PowerPoint (+ Templates)

Learn essential steps and tips to move beyond data slides. Discover why PowerPoint falls flat and unveil next-gen tools for impactful presentations.

Hadar Peretz

6 minute read

Short answer

7 steps to create a presentation in PowerPoint

Begin with a surprise or bold statement.

Provide necessary background information.

Frame your presentation as a story.

Keep the text concise and meaningful.

Use visuals to complement the text.

Incorporate interactive design.

Conclude with actionable insights.

Effective data and visual presentation requires specific knowledge

Displaying complex data and project visuals via multimedia elements demands substantial knowledge.

It's not merely about presenting data but doing so in a manner that's intuitive and engaging for the audience.

Utilizing graphs, charts, videos, and interactive animations effectively necessitates a good grasp of design principles, storytelling, and data visualization.

Moreover, familiarity with the technology and platforms for creating and sharing these multimedia presentations is crucial.

This blend of design acumen, technological expertise, and succinct communication is key to ensuring the data and project visuals are comprehended well by the audience.

5 benefits of mastering PowerPoint presentations

PowerPoint presentations come with a variety of benefits that make them a popular choice for both professional and educational settings. Here are some of the advantages:

Visual Engagement: Utilize visuals to keep audiences engaged and convey ideas effectively.

Organization: Structured slides ensure a clear, linear flow of content.

Customization: Modify designs to suit different topics or branding needs.

Compatibility and Reusability: Easily share across platforms, and update or reuse presentations.

Supports Multimedia: PowerPoint supports the integration of videos, hyperlinks, and other multimedia elements.

How to make a presentation in PowerPoint? (7 steps)

Creating a compelling presentation in PowerPoint is a blend of artistry and storytelling, combined with a clear understanding of the material at hand.

Let’s break down this process into seven detailed steps to craft a presentation that not only captivates your audience but leaves a lasting impact.

1. Start with a surprising statement, a bold promise, or a mystery

Kicking off with something unexpected grabs your audience's attention right from the outset.

It might be a shocking fact related to your topic, a bold promise of what they'll learn, or a mystery that piques their curiosity.

For instance, if your presentation is about time management , you might start with a surprising statistic about the average amount of time people waste on trivial tasks.

learn how to avoid these presentation starters : overloading facts, over-explaining initially, generic content, relying solely on PowerPoint norms, revealing key benefits early, and focusing on self over audience engagement.

Aim for curiosity-sparking, audience-tailored narratives.

2. Provide context with a bit of background information

Before diving deep, give your audience a clear understanding of the topic at hand. Offer a brief background to set the stage.

Going with the time management example, you could provide some insights into how modern distractions have made managing time more challenging.

3. Structure your presentation within a story framework

Stories are a powerful medium to convey messages. Structuring your presentation as a story keeps your audience engaged.

Introduce a protagonist, which could be an individual, a group, or even your audience, facing a problem that your presentation will help solve.

For instance, narrate a day in the life of a person struggling to manage time and how the techniques you’re about to share turn things around.

4 steps to structuring your presentation within a story framework:

Introduce Setting and Characters: Kickstart by presenting the backdrop and the entities involved, making them relevant to your audience.

Highlight a Conflict or Challenge: Unveil a significant problem or hurdle that the audience can relate to, setting the stage for your solutions.

Propose the Resolution: Unfold your solutions to the earlier stated problem, walking your audience through each resolving step.

Recap and Look Ahead: Conclude by recapping the narrative and offering actionable steps or insights for the audience to ponder upon or implement.

4. Make every word count, and use as few as possible

Conciseness is key. Make sure each word on your slide adds value to your presentation. This approach keeps your slides uncluttered and easy to follow.

For instance, instead of writing a long sentence about the importance of prioritizing tasks, use a brief statement like “Prioritize to Monetize.”

5. Use visuals only to support your presentation text

Utilizing visuals judiciously within your presentation is crucial. Visuals should complement your narrative, not overshadow it.

Explore the steps to make a presentation creative , apply these methods, and see your skills enhance, leading to captivating presentations.

The essence is to employ images, graphs, and charts to enhance understanding or convey a message more efficiently.

For instance, a simple pie chart can swiftly illustrate how much time is saved by effective prioritization.

By adhering to this guideline, you ensure that your audience remains focused on the key messages being delivered, with visuals serving as a supportive tool rather than a distraction.

6. Use interactive design to make your audience active participants

Engage your audience with interactive elements. Incorporating clickable links, embedded videos, or live polls can make your presentation more interactive and engaging.

For instance, a live poll could be used to understand the audience’s prior knowledge about time management.

7. End by telling your audience what they can do with what they’ve learned

Your conclusion should empower your audience to apply the learnings in their lives. Recap the key points and provide actionable steps they can take post-presentation.

For instance, share a list of time-management tools or a 30-day challenge to improve productivity.

By following these seven steps, you’re on the path to mastering the art of creating impactful PowerPoint presentations.

Each step is geared towards making your content more engaging, understandable, and memorable, ensuring that your message not only resonates with your audience but prompts action long after your presentation concludes.

Browse basic examples about how to end a presentation and discover what should be on the last slide of the presentation.

8 pro tips for crafting effective PowerPoint presentations

Crafting an effective PowerPoint presentation demands a blend of clear objectives, engaging narrative, visual creativity, and audience-centric communication.

Here are key tips to guide you in this endeavor:

Know Your Audience: Tailor your message to match audience expectations.

Clear Objective: Define the primary goal of your presentation.

Engaging Storyline: Employ a compelling narrative to convey your message.

Simplicity is Key: Keep content concise and language simple.

Visual Aids: Use visuals like images and charts to support text.

Practice and Prepare: Familiarize yourself with your content and anticipate questions.

Interactive Elements: Incorporate polls or Q&A to engage the audience.

C all to Action: End with a clear call to action guiding the audience on the next steps.

Why it's time to move to the next-gen presentation tools

Making a memorable presentation requires more than just PowerPoint slides. In fact, making a PowerPoint presentation interesting is impossible .

In today's digital era, engaging your audience demands innovative tools and a narrative approach.

Let’s explore a game-changing tool for impactful presentations.

Embrace interactivity

Interactive presentations foster real-time engagement, turning monologues into dialogues.

Tools like Storydoc offer a fresh, engaging approach to sharing your message.

With the right tools, creating lasting impressions is a breeze. It’s time to change the narrative and make your presentations both informative and inspiring.

Here’s our CEO, Itai Amoza, discussing the key elements that make a presentation engaging:

Best tool for making an effective presentation

Traditionally, PowerPoint or Google Slides were the go-to platforms for crafting presentations, offering simplicity.

However, to truly engage modern audiences, stepping up your game is essential. This is where next-gen AI-driven tools like Storydoc come into play.

Unlike static slides, Storydoc enables the creation of interactive, immersive content experiences. It’s not merely about showcasing data, but weaving a compelling narrative that resonates with your audience.

Creative presentation templates

Ever faced the daunting blank slide with a blinking cursor urging creativity? It's like having a stage awaiting your script.

Overcoming this initial challenge can be hefty, but there's a savior - creative presentation templates.

These templates act like a structured canvas, guiding your narrative while leaving room for your unique flair.

Grab a template and witness the simplicity it brings to narrating your distinct tale.

I am a Marketing Specialist at Storydoc, I research, analyze and write on our core topics of business presentations, sales, and fundraising. I love talking to clients about their successes and failures so I can get a rounded understanding of their world.