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- How to build your critical thinking ski ...
How to build your critical thinking skills in 7 steps (with examples)
Critical thinking is, well, critical. By developing critical thinking skills, you improve your ability to analyze information and come to the best decision possible. In this article, we cover the basics of critical thinking, as well as the seven steps you can use to implement the full critical thinking process.
Critical thinking comes from asking the right questions to come to the best conclusion possible. Strong critical thinkers analyze information from a variety of viewpoints in order to identify the best course of action.
Don’t worry if you don’t think you have strong critical thinking skills. In this article, we’ll help you build a foundation for critical thinking so you can absorb, analyze, and make informed decisions.
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What is critical thinking?
Critical thinking is the ability to collect and analyze information to come to a conclusion. Being able to think critically is important in virtually every industry and applicable across a wide range of positions. That’s because critical thinking isn’t subject-specific—rather, it’s your ability to parse through information, data, statistics, and other details in order to identify a satisfactory solution.
Definitions of critical thinking
Various scholars have provided definitions of critical thinking, each emphasizing different aspects of this complex cognitive process:
Michael Scriven , an American philosopher, defines critical thinking as "the intellectually disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and/or evaluating information gathered from, or generated by, observation, experience, reflection, reasoning, or communication as a guide to belief and action."
Robert Ennis , professor emeritus at the University of Illinois, describes critical thinking as "reasonable, reflective thinking focused on deciding what to believe or do."
Diane Halpern , a cognitive psychologist and former president of the American Psychological Association, defines it as "the use of cognitive skills or strategies that increase the probability of a desirable outcome."
8 essential critical thinking skills to develop
Critical thinking is essential for success in everyday life, higher education, and professional settings. The handbook "Foundation for Critical Thinking" defines it as a process of conceptualization, analysis, synthesis, and evaluation of information.
In no particular order, here are eight key critical thinking abilities that can help you excel in any situation:
1. Analytical thinking
Analytical thinking involves evaluating data from multiple sources in order to come to the best conclusions. Analytical thinking allows people to reject cognitive biases and strive to gather and analyze intricate subject matter while solving complex problems. Analytical thinkers who thrive at critical thinking can:
Identify patterns and trends in the data
Break down complex issues into manageable components
Recognize cause-and-effect relationships
Evaluate the strength of arguments and evidence
Example: A data analyst breaks down complex sales figures to identify trends and patterns that inform the company's marketing strategy.
2. Open-mindedness
Open-mindedness is the willingness to consider new ideas, arguments, and information without prejudice. This critical thinking skill helps you analyze and process information to come to an unbiased conclusion. Part of the critical thinking process is letting your personal biases go, taking information at face value and coming to a conclusion based on multiple points of view .
Open-minded critical thinkers demonstrate:
Willingness to consider alternative viewpoints
Ability to suspend judgment until sufficient evidence is gathered
Receptiveness to constructive criticism and feedback
Flexibility in updating beliefs based on new information
Example: During a product development meeting, a team leader actively considers unconventional ideas from junior members, leading to an innovative solution.
3. Problem-solving
Effective problem solving is a cornerstone of critical thinking. It requires the ability to identify issues, generate possible solutions, evaluate alternatives, and implement the best course of action. This critical thinking skill is particularly valuable in fields like project management and entrepreneurship.
Key aspects of problem-solving include:
Clearly defining the problem
Gathering relevant information
Brainstorming potential solutions
Evaluating the pros and cons of each option
Implementing and monitoring the chosen solution
Reflecting on the outcome and adjusting as necessary
Example: A high school principal uses problem-solving skills to address declining student engagement by surveying learners, consulting with higher education experts, and implementing a new curriculum that balances academic rigor with practical, real-world applications.
4. Reasoned judgment
Reasoned judgment is a key component of higher order thinking that involves making thoughtful decisions based on logical analysis of evidence and thorough consideration of alternatives. This critical thinking skill is important in both academic and professional settings. Key aspects reasoned judgment include:
Objectively gathering and analyzing information
Evaluating the credibility and relevance of evidence
Considering multiple perspectives before drawing conclusions
Making decisions based on logical inference and sound reasoning
Example: A high school science teacher uses reasoned judgment to design an experiment, carefully observing and analyzing results before drawing conclusions about the hypothesis.
5. Reflective thinking
Reflective thinking is the process of analyzing one's own thought processes, actions, and outcomes to gain deeper understanding and improve future performance. Good critical thinking requires analyzing and synthesizing information to form a coherent understanding of a problem. It's an essential critical thinking skill for continuous learning and improvement.
Key aspects of reflective thinking include:
Critically examining one's own assumptions and cognitive biases
Considering diverse viewpoints and perspectives
Synthesizing information from various experiences and sources
Applying insights to improve future decision-making and actions
Continuously evaluating and adjusting one's thinking processes
Example: A community organizer reflects on the outcomes of a recent public event, considering what worked well and what could be improved for future initiatives.
6. Communication
Strong communication skills help critical thinkers articulate ideas clearly and persuasively. Communication in the workplace is crucial for effective teamwork, leadership, and knowledge dissemination. Key aspects of communication in critical thinking include:
Clearly expressing complex ideas
Active listening and comprehension
Adapting communication styles to different audiences
Constructing and delivering persuasive arguments
Example: A manager effectively explains a new company policy to her team, addressing their concerns and ensuring everyone understands its implications.
7. Research
Critical thinkers with strong research skills gather, evaluate, and synthesize information from various sources of information. This is particularly important in academic settings and in professional fields that require continuous learning. Effective research involves:
Identifying reliable and relevant sources of information
Evaluating the credibility and bias of sources
Synthesizing information from multiple sources
Recognizing gaps in existing knowledge
Example: A journalist verifies information from multiple credible sources before publishing an article on a controversial topic.
8. Decision-making
Effective decision making is the culmination of various critical thinking skills that allow an individual to draw logical conclusions and generalizations. It involves weighing options, considering consequences, and choosing the best course of action. Key aspects of decision-making include:
Defining clear criteria for evaluation
Gathering and analyzing relevant information
Considering short-term and long-term consequences
Managing uncertainty and risk
Balancing logic and intuition
Example: A homeowner weighs the costs, benefits, and long-term implications before deciding to invest in solar panels for their house.
How to develop critical thinking skills in 7 steps
Critical thinking is a skill that you can build by following these seven steps. The seven steps to critical thinking help you ensure you’re approaching a problem from the right angle, considering every alternative, and coming to an unbiased conclusion.
First things first: When to use the 7 step critical thinking process
There’s a lot that goes into the full critical thinking process, and not every decision needs to be this thought out. Sometimes, it’s enough to put aside bias and approach a process logically. In other, more complex cases, the best way to identify the ideal outcome is to go through the entire critical thinking process.
The seven-step critical thinking process is useful for complex decisions in areas you are less familiar with. Alternatively, the seven critical thinking steps can help you look at a problem you’re familiar with from a different angle, without any bias.
If you need to make a less complex decision, consider another problem solving strategy instead. Decision matrices are a great way to identify the best option between different choices. Check out our article on 7 steps to creating a decision matrix .
1. Identify the problem or question
Before you put those critical thinking skills to work, you first need to identify the problem you’re solving. This step includes taking a look at the problem from a few different perspectives and asking questions like:
What’s happening?
Why is this happening?
What assumptions am I making?
At first glance, how do I think we can solve this problem?
A big part of developing your critical thinking skills is learning how to come to unbiased conclusions. In order to do that, you first need to acknowledge the biases that you currently have. Does someone on your team think they know the answer? Are you making assumptions that aren’t necessarily true? Identifying these details helps you later on in the process.
2. Gather relevant information
At this point, you likely have a general idea of the problem—but in order to come up with the best solution, you need to dig deeper.
During the research process, collect information relating to the problem, including data, statistics, historical project information, team input, and more. Make sure you gather information from a variety of sources, especially if those sources go against your personal ideas about what the problem is or how to solve it.
Gathering varied information is essential for your ability to apply the critical thinking process. If you don’t get enough information, your ability to make a final decision will be skewed. Remember that critical thinking is about helping you identify the objective best conclusion. You aren’t going with your gut—you’re doing research to find the best option
3. Analyze and evaluate data
Just as it’s important to gather a variety of information, it is also important to determine how relevant the different information sources are. After all, just because there is data doesn’t mean it’s relevant.
Once you’ve gathered all of the information, sift through the noise and identify what information is relevant and what information isn’t. Synthesizing all of this information and establishing significance helps you weigh different data sources and come to the best conclusion later on in the critical thinking process.
To determine data relevance, ask yourself:
How reliable is this information?
How significant is this information?
Is this information outdated? Is it specialized in a specific field?
4. Consider alternative points of view
One of the most useful parts of the critical thinking process is coming to a decision without bias. In order to do so, you need to take a step back from the process and challenge the assumptions you’re making.
We all have bias—and that isn’t necessarily a bad thing. Unconscious biases (also known as cognitive biases) often serve as mental shortcuts to simplify problem solving and aid decision making. But even when biases aren’t inherently bad, you must be aware of your biases in order to put them aside when necessary.
Before coming to a solution, ask yourself:
Am I making any assumptions about this information?
Are there additional variables I haven’t considered?
Have I evaluated the information from every perspective?
Are there any viewpoints I missed?
5. Draw logical conclusions
Finally, you’re ready to come to a conclusion. To identify the best solution, draw connections between causes and effects. Use the facts you’ve gathered to evaluate the most objective conclusion.
Keep in mind that there may be more than one solution. Often, the problems you’re facing are complex and intricate. The critical thinking process doesn’t necessarily lead to a cut-and-dry solution—instead, the process helps you understand the different variables at play so you can make an informed decision.
6. Develop and communication solutions
Communication is a key skill for critical thinkers. It isn’t enough to think for yourself—you also need to share your conclusion with other project stakeholders. If there are multiple solutions, present them all. There may be a case where you implement one solution, then test to see if it works before implementing another solution.
This process of communicating and sharing ideas is key in promoting critical thinking abilities within a team or organization. By encouraging open dialogue and collaborative problem-solving, you create an environment that fosters the development of critical thinking skills in others.
7. Reflect and learn from the process
The seven-step critical thinking process yields a result—and you then need to put that solution into place. After you’ve implemented your decision, evaluate whether or not it was effective. Did it solve the initial problem? What lessons—whether positive or negative—can you learn from this experience to improve your critical thinking for next time?
By engaging in this metacognitive reflective thinking process, you're essentially teaching critical thinking skills to yourself, refining your methodology with each iteration. This reflective practice is fundamental in developing a more robust and adaptable approach to problem-solving.
Depending on how your team shares information, consider documenting lessons learned in a central source of truth. That way, team members that are making similar or related decisions in the future can understand why you made the decision you made and what the outcome was.
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Critical thinking examples in the workplace
Imagine you work in user experience design (UX). Your team is focused on pricing and packaging and ensuring customers have a clear understanding of the different services your company offers. Here’s how to apply the critical thinking process in the workplace in seven steps:
Step 1: Start by identifying the problem
Your current pricing page isn’t performing as well as you want. You’ve heard from customers that your services aren’t clear, and that the page doesn’t answer the questions they have. This page is really important for your company, since it’s where your customers sign up for your service. You and your team have a few theories about why your current page isn’t performing well, but you decide to apply the critical thinking process to ensure you come to the best decision for the page.
Gather information about how the problem started
Part of identifying the problem includes understanding how the problem started. The pricing and packaging page is important—so when your team initially designed the page, they certainly put a lot of thought into it. Before you begin researching how to improve the page, ask yourself:
Why did you design the pricing page the way you did?
Which stakeholders need to be involved in the decision making process?
Where are users getting stuck on the page?
Are any features currently working?
Step 2: Then gather information and research
In addition to understanding the history of the pricing and packaging page, it’s important to understand what works well. Part of this research means taking a look at what your competitor’s pricing pages look like.
Ask yourself:
How have our competitors set up their pricing pages?
Are there any pricing page best practices?
How does color, positioning, and animation impact navigation?
Are there any standard page layouts customers expect to see?
Step 3: Organize and analyze information
You’ve gathered all of the information you need—now you need to organize and analyze it. What trends, if any, are you noticing? Is there any particularly relevant or important information that you have to consider?
Step 4: Consider alternative viewpoints to reduce bias
In the case of critical thinking, it’s important to address and set bias aside as much as possible. Ask yourself:
Is there anything I’m missing?
Have I connected with the right stakeholders?
Are there any other viewpoints I should consider?
Step 5: Determine the most logical solution for your team
You now have all of the information you need to design the best pricing page. Depending on the complexity of the design, you may want to design a few options to present to a small group of customers or A/B test on the live website.
Step 6: Communicate your solution to stakeholders
Critical thinking skills can help you in every element of your life, but in the workplace, you must also involve key project stakeholders . Stakeholders help you determine next steps, like whether you’ll A/B test the page first. Depending on the complexity of the issue, consider hosting a meeting or sharing a status report to get everyone on the same page.
Step 7: Reflect on the results
No process is complete without evaluating the results. Once the new page has been live for some time, evaluate whether it did better than the previous page. What worked? What didn’t? This also helps you make better critical decisions later on.
Tools and techniques to improve critical thinking skills
Understanding how to improve critical thinking skills has become a cornerstone of personal and professional growth in the 21st century. Recognizing the importance of critical thinking, experts across various disciplines have contributed valuable insights and methodologies. Here are some notable contributions from experts and institutions in the field:
Mind mapping: A visual approach to critical thinking skills
Mind mapping is a visual technique that helps organize and structure information. It's particularly useful for synthesizing complex ideas and identifying connections between different concepts. The benefits of mind mapping include:
Enhancing creativity by encouraging non-linear thinking
Improving memory and retention of information
Facilitating brainstorming and idea generation
Providing a clear overview of complex topics
To create a mind map:
Start with a central idea or concept.
Branch out with related sub topics or ideas.
Use colors, symbols, and images to enhance visual appeal and memorability.
Draw connections between related ideas across different branches.
Mind mapping can be particularly effective in project planning , content creation, and studying complex subjects.
The Socratic Method: Deepening critical thinking skills
The Socratic Method, named after the ancient Greek philosopher Socrates, involves asking probing questions to stimulate critical thinking and illuminate ideas. This technique is widely used in higher education to teach critical thinking. Key aspects of the Socratic Method include:
Asking open-ended questions that encourage deeper reflection
Challenging assumptions and preconceived notions
Exploring the implications and consequences of ideas
Fostering intellectual curiosity and continuous inquiry
The Socratic Method can be applied in various settings:
In education, to encourage students to think deeply about subject matter
In business, it is important to challenge team members to consider multiple points of view.
In personal development, to examine one's own beliefs and decisions
Example: A high school teacher might use the Socratic Method to guide students through a complex ethical dilemma, asking questions like "What principles are at stake here?" and "How might this decision affect different stakeholders?"
SWOT analysis: Comprehensive critical thinking skills
SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is a strategic planning tool that can be applied to critical thinking. It helps in evaluating situations from multiple angles, promoting a more thorough understanding of complex issues. The components of SWOT analysis are:
Strengths: internal positive attributes or assets
Weaknesses: internal negative attributes or limitations
Opportunities: External factors that could be beneficial
Threats: External factors that could be harmful
To conduct a SWOT analysis:
Clearly define the subject of analysis (e.g., a project, organization, or decision).
Brainstorm and list items for each category.
Analyze the interactions between different factors.
Use the analysis to inform strategy or decision-making.
Example: A startup might use SWOT analysis to evaluate its position before seeking investment, identifying its innovative technology as a strength, limited capital as a weakness, growing market demand as an opportunity, and established competitors as a threat.
Critical thinking resources
The Foundation for Critical Thinking : Based in California, this organization offers a wide range of resources, including books, articles, and workshops on critical thinking.
The National Council for Excellence in Critical Thinking : This council provides guidelines and standards for critical thinking instruction and assessment.
University of Louisville : Their Critical Thinking Initiative offers various resources and tools that teach people how to develop critical thinking skills.
The New York Times Learning Network provides lesson plans and activities to help develop critical thinking skills through current events and news analysis.
Critical thinking frameworks and tools
Paul-Elder Critical Thinking Framework : Developed by Dr. Richard Paul and Dr. Linda Elder, this framework provides a comprehensive approach to developing critical thinking skills.
Bloom's Taxonomy : While not exclusively for critical thinking, this classification system is widely used in education to promote higher-order thinking skills.
The California Critical Thinking Disposition Inventory (CCTDI) : This assessment tool measures the disposition to engage in problems and make decisions using critical thinking.
The Ennis-Weir Critical Thinking Essay Test : Developed by Robert Ennis, this test assesses a person's ability to appraise an argument and to formulate a written argument.
By incorporating these tools and techniques into regular practice, individuals can learn how to improve critical thinking skills, which leads to more effective problem-solving, decision-making, and overall cognitive performance.
The power of critical thinking skills
Critical thinking skills take time to build, but with effort and patience you can apply an unbiased, analytical mind to any situation. Critical thinking makes up one of many soft skills that makes you an effective team member, manager, and worker. If you’re looking to hone your skills further, read our article on the 25 project management skills you need to succeed .
FAQ: Critical thinking skills
What is being a critical thinker?
Being a critical thinker means possessing strong critical thinking skills that allow you to analyze information objectively and make reasoned judgments. It involves developing analytical skills and the capacity for critical thought. A critical thinker questions assumptions, considers multiple perspectives, and bases decisions on evidence rather than emotions or biases.
What are the 5 C's of critical thinking?
The 5 C's of critical thinking are the core skill sets that make you a better critical thinker:
Curiosity: Asking questions and seeking new information
Creativity: Generating innovative solutions and ideas
Clarity: Expressing thoughts and ideas clearly and precisely
Consistency: Maintaining logical coherence in arguments and reasoning
Commitment: Dedicating oneself to ongoing learning and improvement
These skills directly improve critical thinking and strengthen overall cognitive abilities. Understanding and practicing these 5 C's is a fundamental aspect of how to develop critical thinking skills effectively.
How do you demonstrate critical thinking?
Demonstrating critical thinking involves applying your skill set in various situations. This includes analyzing problems, evaluating information sources, considering multiple perspectives, and using evidence-based reasoning. Many employers highlight these qualities in job descriptions, as they value employees who can apply critical thought to workplace challenges.
What is a real-life example of critical thinking?
A real-life critical thinking example could be making a major purchase decision, such as buying a car. Here's how you might apply critical thinking skills:
Research: Gather information about different car models, prices, and features
Analysis: Compare and contrast options based on your needs and budget
Evaluation: Assess the reliability of information sources (e.g., consumer reports, user reviews)
Questioning: Ask car dealers probing questions about warranties, maintenance costs, and resale value
Consideration of alternatives: Explore options like leasing or public transportation
Decision-making: Weigh pros and cons to make an informed choice
Reflection: After the purchase, evaluate your decision-making process for future improvement
This critical thinking example demonstrates how critical thought can be applied to everyday situations.
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Work Life is Atlassian’s flagship publication dedicated to unleashing the potential of every team through real-life advice, inspiring stories, and thoughtful perspectives from leaders around the world.
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How to build critical thinking skills for better decision-making
It’s simple in theory, but tougher in practice – here are five tips to get you started.
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Have you heard the riddle about two coins that equal thirty cents, but one of them is not a nickel? What about the one where a surgeon says they can’t operate on their own son?
Those brain teasers tap into your critical thinking skills. But your ability to think critically isn’t just helpful for solving those random puzzles – it plays a big role in your career.
An impressive 81% of employers say critical thinking carries a lot of weight when they’re evaluating job candidates. It ranks as the top competency companies consider when hiring recent graduates (even ahead of communication ). Plus, once you’re hired, several studies show that critical thinking skills are highly correlated with better job performance.
So what exactly are critical thinking skills? And even more importantly, how do you build and improve them?
What is critical thinking?
Critical thinking is the ability to evaluate facts and information, remain objective, and make a sound decision about how to move forward.
Does that sound like how you approach every decision or problem? Not so fast. Critical thinking seems simple in theory but is much tougher in practice, which helps explain why 65% of employers say their organization has a need for more critical thinking.
In reality, critical thinking doesn’t come naturally to a lot of us. In order to do it well, you need to:
- Remain open-minded and inquisitive, rather than relying on assumptions or jumping to conclusions
- Ask questions and dig deep, rather than accepting information at face value
- Keep your own biases and perceptions in check to stay as objective as possible
- Rely on your emotional intelligence to fill in the blanks and gain a more well-rounded understanding of a situation
So, critical thinking isn’t just being intelligent or analytical. In many ways, it requires you to step outside of yourself, let go of your own preconceived notions, and approach a problem or situation with curiosity and fairness.
It’s a challenge, but it’s well worth it. Critical thinking skills will help you connect ideas, make reasonable decisions, and solve complex problems.
7 critical thinking skills to help you dig deeper
Critical thinking is often labeled as a skill itself (you’ll see it bulleted as a desired trait in a variety of job descriptions). But it’s better to think of critical thinking less as a distinct skill and more as a collection or category of skills.
To think critically, you’ll need to tap into a bunch of your other soft skills. Here are seven of the most important.
Open-mindedness
It’s important to kick off the critical thinking process with the idea that anything is possible. The more you’re able to set aside your own suspicions, beliefs, and agenda, the better prepared you are to approach the situation with the level of inquisitiveness you need.
That means not closing yourself off to any possibilities and allowing yourself the space to pull on every thread – yes, even the ones that seem totally implausible.
As Christopher Dwyer, Ph.D. writes in a piece for Psychology Today , “Even if an idea appears foolish, sometimes its consideration can lead to an intelligent, critically considered conclusion.” He goes on to compare the critical thinking process to brainstorming . Sometimes the “bad” ideas are what lay the foundation for the good ones.
Open-mindedness is challenging because it requires more effort and mental bandwidth than sticking with your own perceptions. Approaching problems or situations with true impartiality often means:
- Practicing self-regulation : Giving yourself a pause between when you feel something and when you actually react or take action.
- Challenging your own biases: Acknowledging your biases and seeking feedback are two powerful ways to get a broader understanding.
Critical thinking example
In a team meeting, your boss mentioned that your company newsletter signups have been decreasing and she wants to figure out why.
At first, you feel offended and defensive – it feels like she’s blaming you for the dip in subscribers. You recognize and rationalize that emotion before thinking about potential causes. You have a hunch about what’s happening, but you will explore all possibilities and contributions from your team members.
Observation
Observation is, of course, your ability to notice and process the details all around you (even the subtle or seemingly inconsequential ones). Critical thinking demands that you’re flexible and willing to go beyond surface-level information, and solid observation skills help you do that.
Your observations help you pick up on clues from a variety of sources and experiences, all of which help you draw a final conclusion. After all, sometimes it’s the most minuscule realization that leads you to the strongest conclusion.
Over the next week or so, you keep a close eye on your company’s website and newsletter analytics to see if numbers are in fact declining or if your boss’s concerns were just a fluke.
Critical thinking hinges on objectivity. And, to be objective, you need to base your judgments on the facts – which you collect through research. You’ll lean on your research skills to gather as much information as possible that’s relevant to your problem or situation.
Keep in mind that this isn’t just about the quantity of information – quality matters too. You want to find data and details from a variety of trusted sources to drill past the surface and build a deeper understanding of what’s happening.
You dig into your email and website analytics to identify trends in bounce rates, time on page, conversions, and more. You also review recent newsletters and email promotions to understand what customers have received, look through current customer feedback, and connect with your customer support team to learn what they’re hearing in their conversations with customers.
The critical thinking process is sort of like a treasure hunt – you’ll find some nuggets that are fundamental for your final conclusion and some that might be interesting but aren’t pertinent to the problem at hand.
That’s why you need analytical skills. They’re what help you separate the wheat from the chaff, prioritize information, identify trends or themes, and draw conclusions based on the most relevant and influential facts.
It’s easy to confuse analytical thinking with critical thinking itself, and it’s true there is a lot of overlap between the two. But analytical thinking is just a piece of critical thinking. It focuses strictly on the facts and data, while critical thinking incorporates other factors like emotions, opinions, and experiences.
As you analyze your research, you notice that one specific webpage has contributed to a significant decline in newsletter signups. While all of the other sources have stayed fairly steady with regard to conversions, that one has sharply decreased.
You decide to move on from your other hypotheses about newsletter quality and dig deeper into the analytics.
One of the traps of critical thinking is that it’s easy to feel like you’re never done. There’s always more information you could collect and more rabbit holes you could fall down.
But at some point, you need to accept that you’ve done your due diligence and make a decision about how to move forward. That’s where inference comes in. It’s your ability to look at the evidence and facts available to you and draw an informed conclusion based on those.
When you’re so focused on staying objective and pursuing all possibilities, inference can feel like the antithesis of critical thinking. But ultimately, it’s your inference skills that allow you to move out of the thinking process and onto the action steps.
You dig deeper into the analytics for the page that hasn’t been converting and notice that the sharp drop-off happened around the same time you switched email providers.
After looking more into the backend, you realize that the signup form on that page isn’t correctly connected to your newsletter platform. It seems like anybody who has signed up on that page hasn’t been fed to your email list.
Communication
3 ways to improve your communication skills at work
If and when you identify a solution or answer, you can’t keep it close to the vest. You’ll need to use your communication skills to share your findings with the relevant stakeholders – like your boss, team members, or anybody who needs to be involved in the next steps.
Your analysis skills will come in handy here too, as they’ll help you determine what information other people need to know so you can avoid bogging them down with unnecessary details.
In your next team meeting, you pull up the analytics and show your team the sharp drop-off as well as the missing connection between that page and your email platform. You ask the web team to reinstall and double-check that connection and you also ask a member of the marketing team to draft an apology email to the subscribers who were missed.
Problem-solving
Critical thinking and problem-solving are two more terms that are frequently confused. After all, when you think critically, you’re often doing so with the objective of solving a problem.
The best way to understand how problem-solving and critical thinking differ is to think of problem-solving as much more narrow. You’re focused on finding a solution.
In contrast, you can use critical thinking for a variety of use cases beyond solving a problem – like answering questions or identifying opportunities for improvement. Even so, within the critical thinking process, you’ll flex your problem-solving skills when it comes time to take action.
Once the fix is implemented, you monitor the analytics to see if subscribers continue to increase. If not (or if they increase at a slower rate than you anticipated), you’ll roll out some other tests like changing the CTA language or the placement of the subscribe form on the page.
5 ways to improve your critical thinking skills
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Think critically about critical thinking and you’ll quickly realize that it’s not as instinctive as you’d like it to be. Fortunately, your critical thinking skills are learned competencies and not inherent gifts – and that means you can improve them. Here’s how:
- Practice active listening: Active listening helps you process and understand what other people share. That’s crucial as you aim to be open-minded and inquisitive.
- Ask open-ended questions: If your critical thinking process involves collecting feedback and opinions from others, ask open-ended questions (meaning, questions that can’t be answered with “yes” or “no”). Doing so will give you more valuable information and also prevent your own biases from influencing people’s input.
- Scrutinize your sources: Figuring out what to trust and prioritize is crucial for critical thinking. Boosting your media literacy and asking more questions will help you be more discerning about what to factor in. It’s hard to strike a balance between skepticism and open-mindedness, but approaching information with questions (rather than unquestioning trust) will help you draw better conclusions.
- Play a game: Remember those riddles we mentioned at the beginning? As trivial as they might seem, games and exercises like those can help you boost your critical thinking skills. There are plenty of critical thinking exercises you can do individually or as a team .
- Give yourself time: Research shows that rushed decisions are often regrettable ones. That’s likely because critical thinking takes time – you can’t do it under the wire. So, for big decisions or hairy problems, give yourself enough time and breathing room to work through the process. It’s hard enough to think critically without a countdown ticking in your brain.
Critical thinking really is critical
The ability to think critically is important, but it doesn’t come naturally to most of us. It’s just easier to stick with biases, assumptions, and surface-level information.
But that route often leads you to rash judgments, shaky conclusions, and disappointing decisions. So here’s a conclusion we can draw without any more noodling: Even if it is more demanding on your mental resources, critical thinking is well worth the effort.
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