expectation vs reality online shopping essay

Online Shopping: Realities vs Expectations

The growth of eCommerce in the past 2 decades has seen unprecedented growth across various industries. This growth has urged businesses and enterprises to shift a major stratum of their sales efforts online.

Online shopping has established itself as one of the fastest-growing industries in the world. Especially during times like today’s, online shopping has become a major player in keeping the world economy stable and businesses alive. B2B eCommerce sales recorded a mind-boggling revenue of over $12 trillion in 2019 , and is expected to grow at a CAGR of over 20% in 2020-2025.

But, businesses are constantly under the pressure to keep up with the evolving technologies, multiple updates, new customer habits, and much more. To keep pace with all the developments happening in the marketplace, there are two sides to online shopping for businesses and consumers – Reality and Expectations.

Expectations – Too Much or Practical?

Businesses often expect their revenue to grow exponentially if they shift their operations online. They expect that just building and launching an eCommerce website with the help of an eCommerce web development company in Dubai (if you’re in the middle-eastern region) would do the job of elevating their revenue. 

Businesses who already have a good brand image also expect that they won’t need to work much on building a website and making it trendy to attract customers. Moreover, businesses also expect that a single-channel approach would work for them as they don’t have complicated operational processes.

Reality – Relevant and Tough Pill to Swallow

While the aforementioned expectations are not a bad thing to have, aiming to understand the intricacies of the website development process can clear many things. For instance, eCommerce online shopping websites require prolonged efforts to even start showing some benefits. eCommerce website development in Dubai is a good example of this. An eCommerce web development company creates an entire strategy for building an online shopping portal or website for its clients, keeping in mind their long-term goals, the kind of growth they can expect, and much more.

Additionally, the game of eCommerce shopping has evolved in the past decade, and has made the buying process very complex. This development demands online shopping portals or websites to adapt to an omnichannel approach. Finding which channels your potential customers are in, sharing engaging and attractive content on different channels to attract more customers, etc., are all the steps that will ultimately help your online shopping platform to thrive.

One more reality that businesses have to accept in order to optimally grow in the eCommerce space is that traditional marketing methods have to be infused with contemporary methods. Some of the ways this can be done are:

• 1. Good website architecture and design will make the user experience more engaging and satisfactory. You can collaborate with companies like ParamInfo, that provide eCommerce web design services in Dubai and other countries.
• 2. Invest in a good SEO partner, who can keep your website/portal up to date with all the search engine guidelines, while also improving your visibility on the search engines.
• 3. Social media channels can be leveraged to push marketing efforts on for enhancing your brand image and awareness.
• 4. Customer support can be offered via many automated methods such as chatbots, live chats, emails, IVRs, etc.
• 5. Customers who have been acquired or retained can be offered with various different incentives like automated discounts, future offers, and much more to build customer loyalty.

Online Shopping – The Now and the Future

According to research , 62% of online buyers are expected to shop online at least once a month. This number is expected to grow to over 80% in 2020, considering the major lifestyle shift the world has experienced amidst the lockdown.

Businesses need to understand that their online shopping platforms can only be as good as their efforts. Having expectations is normal, but creating comprehensively researched strategies to make those expectations the reality is practical.

The best way that businesses can successfully establish an online presence in the eCommerce marketplace is through working with a company like ParamInfo that offers world-class services in eCommerce website development in Dubai.

Contact us today to get in touch with our team of eCommerce web developers in Dubai and explore a multitude of options to build a formidable online shopping experience for your customers.

Elina Samantrai

• Expectations - Too Much or Practical?
• Reality - Relevant and Tough Pill to Swallow
• Online Shopping - The Now and the Future

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Online shopping doesn't always meet expectations

Darren Walker reads the textbook he ordered online, which ended up being a mini version of the book. (Darren Walker)

The possibilities of online orders are endless; however, the ease of online shopping is often tainted by errors.

Items ordered online can be incorrectly sized or even inaccurately colored. Consumers have high expectations that are sometimes let down by the reality of shopping on the web.

BYU student Darren Walker experienced an online shopping calamity when ordering the book '7 Habits of Highly Effective People' for a class.

'I got what I thought was a good deal — a $4 book,' Walker said. 'I ordered the book and I was excited and ready to roll. When it came it was 2 inches tall, or maybe 3, and it was a summary of the book ... It was a quarter inch thick.'

Though Walker now finds the situation funny, he felt uneasy upon receiving the mini version of the textbook.

A random sampling of 226 students were surveyed about their online shopping habits. (Jessica Olsen)

'It was kind of frustrating in the moment because I thought I would get behind in the class,' Walker said.

Some online vendors can be deceitful about the products they sell.

'I would definitely say that it was misleading because it certainly wasn’t obvious that it was a mini version of the actual book,' Walker said.

Though there are potential setbacks when buying items on the Internet, BYU student Josh Hardy relies heavily on the system.

'Right now I don't have a car so ... shopping online is great because I can get stuff delivered right to my home,' Hardy said. 'I don’t have to worry about wandering through the store and trying to track it down on the shelves.'

Finding an item in a store might be inconvenient, but tracking a package may be just as difficult. BYU alumna Cindy Walton's online order spent 42 days in the mail.

In a survey about online shopping, 208 BYU students were randomly surveyed about the product they received. (Jessica Olsen)

'I ordered this banana shirt,' Walton said. 'It was so cute, the fit was really good, the banana logo was really good ... it was only 12 bucks.'

After she waited for six weeks, the package finally arrived.

'It looked nothing like the picture. The material was horrible ... it looked like I had made it,' Walton said.

Just as Walton discovered, an online picture of a product may not always be accurate. For BYU student Rachael Affleck, it wasn't the picture that didn't match up correctly, but rather the item's dimensions.

Affleck ordered a lucite chair online for only $30.

'I was so pumped about it,' Affleck said. 'The photo of the chair was just the chair against the back wall with no reference to size at all.'

A picture of a product sold on Amazon.com (left) and the actual chair that was received (right). The bottle of lotion is 6 inches tall. (Racheal Affleck)

Figuring the product would be the size of an average chair, Affleck completed the purchase and awaited the arrival.

'I had the package shipped to my friend's house ... My friend texted me a photo of the chair and I was so excited, it was so cute,' Affleck said. 'Then she sent me another photo of the chair next to a bottle of lotion, and it was smaller than the lotion. It was a chair for a doll.'

Some students wish to bypass the online shopping experience altogether to avoid similar experiences. BYU student Emily Bertola doesn't like to order clothing online.

'Mostly I try to avoid buying clothes online because you don’t know how it will fit,' she said.

Online shopping can be tricky, especially when it comes to purchasing clothes. (Dalton Johnson)

Whenever Bertola chooses to shop online, she cautiously prepares for the purchase.

'Check the reviews before you buy something ... usually, reviews are a good tell of whether or not a place is good to shop at,' Bertola said.

Shopping online contains potential pitfalls. To avoid mishaps, consumers should read customer reviews, message the seller with questions and read the full item description. These simple tips can help the buyer's high expectations for shopping online become a reality.

ScienceSphere.blog

Expectation Vs Reality: What You Ordered Vs What You Got

In the world of online shopping, there is a concept that many of us have experienced firsthand: expectation versus reality. We’ve all been there – eagerly browsing through product images and descriptions, imagining how perfect the item will be once it arrives at our doorstep. But sometimes, when the package finally arrives, we are met with disappointment as what we ordered doesn’t quite match what we got.

This phenomenon, commonly known as “What You Ordered vs What You Got,” has become a prevalent topic of discussion among online shoppers. It highlights the stark contrast between the idealized image created by product photos and descriptions, and the actual product that arrives in our hands.

Table of Contents

The Online Shopping Experience

The rise of online shopping has revolutionized the way we shop. With just a few clicks, we can browse through a vast array of products and have them delivered right to our doorstep. The convenience and accessibility of online shopping have made it an increasingly popular choice for consumers worldwide.

One of the key factors that make online shopping so appealing is the allure of product images and descriptions. Online retailers invest heavily in creating visually appealing product photos that showcase the item in the best possible light. Coupled with persuasive product descriptions, these images create a sense of desire and excitement in the minds of shoppers.

Expectation: What You Ordered

When we place an order online, we have certain expectations about the product we are purchasing. These expectations are shaped by the idealized image created by product photos and the promises made in product descriptions. We imagine the item to be of high quality, exactly as depicted, and capable of fulfilling our needs or desires.

The anticipation and high hopes we have for the product further fuel our expectations. We eagerly await its arrival, imagining how it will enhance our lives or bring us joy. We envision ourselves using or wearing the item, and the excitement builds as we wait for the delivery.

Reality: What You Got

However, when the package finally arrives, the reality often falls short of our expectations. We open the box with anticipation, only to be met with disappointment. The product we receive may not match the idealized image we had in our minds. It may be of lower quality, have different colors or patterns, or simply not live up to the promises made in the product description.

Examples of common discrepancies between what was ordered and what was received are abundant. Clothing items may fit poorly or have different materials than expected. Electronics may have missing features or be of inferior quality. Home decor items may be smaller or less durable than they appeared in the photos.

Factors Contributing to the Discrepancy

Several factors contribute to the discrepancy between what we ordered and what we got. One of the primary culprits is misleading product images and descriptions. Online retailers may use clever photography techniques or editing to make the product appear more appealing than it actually is. Similarly, product descriptions may exaggerate the item’s features or downplay any potential flaws.

Quality control issues in manufacturing also play a role in the discrepancy. Sometimes, the product may not meet the expected standards due to errors or shortcuts in the manufacturing process. This can result in a lower quality item being delivered to the customer.

Packaging and shipping mishaps can further exacerbate the problem. Rough handling during transit or inadequate packaging can lead to damage or alterations in the product’s appearance. This can significantly impact the customer’s experience and contribute to the gap between expectation and reality.

Coping with the Disappointment

When faced with the disappointment of receiving a product that doesn’t match expectations, there are several ways to cope. Many online shoppers turn to online communities to share their experiences and find solace in knowing that they are not alone. These communities provide a platform for venting frustrations and seeking advice from others who have faced similar situations.

Seeking resolution through customer support and leaving honest reviews can also help address the issue. By reaching out to the retailer’s customer support, customers can express their concerns and request a resolution, such as a return or refund. Leaving honest reviews can also serve as a warning to other potential buyers and hold the retailer accountable for their product representation.

The expectation versus reality phenomenon in online shopping is a common experience that many of us have encountered. It is essential to approach online shopping with caution and realistic expectations. While online shopping offers convenience and accessibility, it is crucial to be aware of the potential discrepancies between what is advertised and what is received.

Honest product representation and customer satisfaction should be a priority for online retailers. By being transparent about their products and ensuring quality control throughout the manufacturing and shipping process, retailers can bridge the gap between expectation and reality, leading to happier and more satisfied customers.

Online shopping has become increasingly popular in recent years, offering convenience and accessibility to consumers around the world. With just a few clicks, shoppers can browse through a vast array of products, compare prices, and make purchases without leaving the comfort of their homes. This rise in online shopping has revolutionized the way we shop, but it has also brought about a new set of challenges and expectations.

The allure of product images and descriptions

One of the main attractions of online shopping is the ability to view product images and read detailed descriptions before making a purchase. These images are carefully curated to showcase the product in the best possible light, often featuring models or settings that create an idealized image of what the product will look like in real life. The descriptions further enhance this allure by highlighting the product’s features, benefits, and quality.

The excitement of placing an order and waiting for delivery

Once a purchase is made, the excitement begins to build as shoppers eagerly await the arrival of their chosen items. The anticipation of receiving a package in the mail can be thrilling, especially when it comes to highly anticipated or special items. This excitement is further fueled by the convenience of online shopping, as products can be delivered right to the doorstep, eliminating the need to visit physical stores.

However, it is important to note that this excitement can sometimes lead to unrealistic expectations. The glossy product images and enticing descriptions can create a sense of anticipation that may not always align with reality.

Managing expectations

To avoid disappointment, it is crucial for online shoppers to manage their expectations. While online shopping offers convenience and a wide range of options, it is important to remember that the experience may not always match the idealized image created by product photos and descriptions.

Seeking additional information

To make more informed decisions, shoppers can seek additional information about the product they are interested in. This can include reading customer reviews, watching unboxing videos, or reaching out to the seller for more details. By gathering as much information as possible, shoppers can get a better understanding of what to expect and make more realistic purchasing decisions.

Dealing with discrepancies

Despite best efforts, there may still be instances where the product received does not match expectations. This can be due to various factors such as differences in color, size, or quality. When faced with such discrepancies, it is important to remain calm and reach out to the seller or customer support for resolution. Many online retailers have policies in place to handle returns and refunds, ensuring customer satisfaction.

Learning from the experience

Experiences of receiving products that do not match expectations can be disheartening, but they also provide an opportunity for growth and learning. By sharing their experiences in online communities, shoppers can find solace in knowing that they are not alone in their disappointment. They can also learn from others’ experiences and adjust their future expectations accordingly.

The online shopping experience offers convenience and accessibility, but it is important to approach it with caution and realistic expectations. While product images and descriptions can be enticing, they may not always accurately represent the reality of the product. By seeking additional information, managing expectations, and learning from experiences, shoppers can navigate the world of online shopping more effectively and ensure a more satisfying shopping experience.

In the world of online shopping, expectations play a crucial role in the purchasing process. When browsing through various products, customers are often enticed by the idealized images and enticing descriptions that promise a perfect item. However, the reality of what you actually receive can sometimes be far from what you expected.

The Idealized Image Created by Product Photos

One of the main factors that contribute to the expectation-reality discrepancy is the power of product photos . Online retailers invest heavily in high-quality images that showcase their products in the best possible light. These images are carefully curated to highlight the item’s most appealing features and downplay any potential flaws.

As a result, customers are often drawn in by these visually appealing representations. They imagine themselves with the product, envisioning how it will enhance their lives. However, it is important to remember that these images are often heavily edited and may not accurately reflect the actual product.

The Promises Made in Product Descriptions

In addition to captivating images, product descriptions also play a significant role in shaping customer expectations. These descriptions are carefully crafted to highlight the product’s benefits and unique selling points. They often use persuasive language to create a sense of desire and urgency.

Customers rely on these descriptions to make informed decisions about their purchases. They trust that the information provided is accurate and reliable. However, it is not uncommon for these descriptions to be exaggerated or misleading, leading to a mismatch between what was promised and what is actually delivered.

The Anticipation and High Hopes for the Product

Once an order is placed, customers eagerly await the arrival of their purchase. During this waiting period, anticipation builds, and expectations soar. Customers imagine the joy and satisfaction they will experience when they finally receive the product they have been eagerly anticipating.

This heightened sense of excitement can sometimes lead to unrealistic expectations. Customers may envision the product as a life-changing solution to their problems or a source of immense happiness. However, when the product finally arrives, it may not live up to these lofty expectations, resulting in disappointment and frustration.

It is important to approach online shopping with a healthy dose of skepticism and realistic expectations. While it is natural to be excited about a purchase, it is crucial to remember that the product may not be exactly as depicted or described.

In conclusion, the expectation-reality discrepancy in online shopping is a common phenomenon. Customers often have high hopes for the products they order, based on the idealized images and promises made in product descriptions. However, the reality of what is received can sometimes fall short of these expectations. It is essential for customers to approach online shopping with caution and realistic expectations, understanding that the actual product may not match the idealized version. By doing so, customers can navigate the online shopping experience more effectively and make informed purchasing decisions.

When it comes to online shopping, there is often a stark contrast between what you expect to receive and what actually arrives at your doorstep. This discrepancy between expectation and reality can be a major source of disappointment for consumers. Let’s delve into the reality of what you actually get when you order products online.

The disappointment of receiving a product that doesn’t match expectations

One of the most common frustrations in online shopping is the disappointment of receiving a product that falls short of your expectations. You may have been enticed by the beautifully edited product photos and glowing descriptions, only to find that the actual item looks nothing like what was advertised. This can leave you feeling cheated and dissatisfied with your purchase.

Examples of common discrepancies between what was ordered and what was received

There are numerous examples of discrepancies between what was ordered and what was received. For instance, clothing items may appear to be made of high-quality materials in the product images, but turn out to be flimsy and poorly constructed in reality. Similarly, electronic gadgets may be advertised as sleek and cutting-edge, but end up being cheaply made and prone to malfunction.

Another common issue is the difference in color. The vibrant hues showcased in the product photos may not accurately represent the actual shades of the items. This can be particularly frustrating when you were expecting a specific color to match your existing wardrobe or home decor.

The frustration of dealing with returns and refunds

When you receive a product that doesn’t meet your expectations, the next step is often to initiate a return or request a refund. However, this process can be a major hassle. Some online retailers have complicated return policies or charge exorbitant fees for returns. Additionally, the return shipping process can be time-consuming and costly, especially if you are dealing with international orders.

Even if you manage to successfully return the item, the refund process may not be smooth sailing. Some retailers may delay or deny refunds, leaving you frustrated and out of pocket. This can further exacerbate the disappointment and dissatisfaction you feel as a consumer.

Several factors contribute to the discrepancy between what you ordered and what you actually receive:

Misleading product images and descriptions

Online retailers often use clever photography techniques and editing software to make their products appear more appealing than they actually are. The lighting, angles, and styling can create an illusion of perfection that may not be representative of the actual product. Similarly, product descriptions may use persuasive language and exaggerations to make the item seem more desirable.

Quality control issues in manufacturing

In some cases, the discrepancy between expectation and reality can be attributed to quality control issues in the manufacturing process. Products may be mass-produced without proper attention to detail, resulting in subpar quality. This can lead to defects, poor craftsmanship, and overall disappointment when the product arrives.

Packaging and shipping mishaps

The journey from the warehouse to your doorstep can also contribute to the discrepancy. Inadequate packaging or mishandling during shipping can result in damaged or distorted products. This can be particularly frustrating when you have been eagerly awaiting the arrival of your purchase, only to find it in a less-than-ideal condition.

Dealing with the disappointment of receiving a product that doesn’t match your expectations can be challenging. However, there are a few strategies you can employ to cope with this situation:

Sharing experiences and finding solace in online communities

One way to cope with the disappointment is to share your experience with others who have faced similar situations. Online communities and forums dedicated to consumer experiences can provide a sense of solace and support. You may find comfort in knowing that you are not alone in your disappointment and can even gain insights into how others have dealt with similar issues.

Seeking resolution through customer support and reviews

If you are dissatisfied with a product, it is worth reaching out to the retailer’s customer support team. They may be able to offer a solution, such as a replacement or refund. Additionally, leaving an honest review of your experience can help other potential buyers make informed decisions and put pressure on the retailer to improve their product representation.

Learning from the experience and adjusting future expectations

While it can be disheartening to receive a product that doesn’t meet your expectations, it is important to learn from the experience and adjust your future expectations. Take note of the factors that contributed to the discrepancy and use this knowledge to make more informed purchasing decisions in the future. Consider reading customer reviews, seeking out reputable retailers, and being cautious of overly edited product images.

The reality of what you actually receive when ordering products online can often be a far cry from what you expected. The disappointment of receiving a product that falls short of your expectations can be frustrating and disheartening. However, by understanding the factors that contribute to this discrepancy and employing coping strategies, you can navigate the world of online shopping with caution and realistic expectations. Remember, honest product representation and customer satisfaction should be the ultimate goal for both consumers and retailers alike.

Online shopping has undoubtedly revolutionized the way we shop. With just a few clicks, we can browse through a vast array of products, compare prices, and have our purchases delivered right to our doorstep. However, this convenience comes with its fair share of challenges. One of the most frustrating aspects of online shopping is the discrepancy between what we expect and what we actually receive. Let’s explore some of the factors that contribute to this discrepancy.

One of the primary culprits behind the expectation-reality gap in online shopping is the misleading nature of product images and descriptions. E-commerce websites often use high-quality images that showcase the product in the best possible light. These images are carefully curated to make the product appear more appealing than it actually is. Additionally, product descriptions are often crafted to highlight the product’s positive features while downplaying any potential drawbacks.

As a result, customers are enticed by the visually appealing images and persuasive descriptions, only to be disappointed when the actual product falls short of their expectations. This discrepancy can be particularly pronounced when it comes to items like clothing, where the fit, color, and overall quality may not match what was portrayed online.

Another factor that contributes to the expectation-reality discrepancy in online shopping is the lack of stringent quality control measures in the manufacturing process. While reputable online retailers strive to maintain high standards, there are instances where subpar products slip through the cracks.

Manufacturing defects, such as poor craftsmanship or inferior materials, can significantly impact the overall quality and functionality of the product. Customers who have high expectations based on the product’s description and images may be sorely disappointed when they receive an item that is poorly made or does not meet their standards.

The final stage of the online shopping journey involves packaging and shipping the product to the customer’s address. Unfortunately, this is where additional discrepancies can occur. Mishandling during the packaging and shipping process can result in damaged or broken items upon arrival.

Furthermore, incorrect packaging or shipping errors can lead to customers receiving the wrong product altogether. This can be incredibly frustrating, especially when customers have been eagerly anticipating the arrival of their purchase, only to be met with disappointment.

In some cases, the packaging itself can be misleading, with images or descriptions on the box not accurately reflecting the actual product inside. This can further contribute to the expectation-reality gap and leave customers feeling deceived.

Overall, these factors – misleading product images and descriptions, quality control issues in manufacturing, and packaging and shipping mishaps – all play a role in the discrepancy between what customers expect and what they actually receive when shopping online.

It is important for both online retailers and customers to be aware of these factors and take steps to mitigate them. Retailers should strive for transparency and accuracy in their product representations, ensuring that images and descriptions align with the actual product. Implementing robust quality control measures can also help minimize manufacturing defects.

On the other hand, customers should approach online shopping with a healthy dose of skepticism and realistic expectations. Reading reviews, seeking out additional product information, and being prepared for the possibility of discrepancies can help manage disappointment and make the overall online shopping experience more enjoyable.

In conclusion, while online shopping offers unparalleled convenience, it also comes with its fair share of challenges. By understanding the factors that contribute to the expectation-reality discrepancy, both retailers and customers can work towards bridging this gap and ensuring a more satisfying online shopping experience for all parties involved.

Online shopping has undoubtedly revolutionized the way we shop. It offers convenience, a wide range of options, and the ability to shop from the comfort of our own homes. However, it also comes with its fair share of challenges, one of which is the disappointment that can arise when the product we receive doesn’t match our expectations. Here are some strategies for coping with this disappointment:

One of the best ways to cope with the disappointment of receiving a product that doesn’t meet your expectations is to share your experience with others. Online communities, such as forums and social media groups, provide a platform for consumers to discuss their experiences and offer support to one another. By sharing your story, you may find solace in knowing that you are not alone in your disappointment. You may also gain valuable insights and advice from others who have faced similar situations.

When you receive a product that falls short of your expectations, it’s important to reach out to the seller or customer support. Many reputable online retailers have dedicated customer support teams that are willing to assist you in resolving any issues you may have. They may offer solutions such as a replacement, refund, or store credit. By communicating your concerns, you give the seller an opportunity to make things right.

Additionally, reading product reviews can be helpful in managing your disappointment. Reviews from other customers can provide insights into the quality, accuracy, and overall satisfaction of the product. This information can help you make informed decisions and avoid potential disappointments in the future.

Experiencing disappointment in online shopping can be disheartening, but it’s important to view it as a learning opportunity. Take the time to reflect on what went wrong and identify any red flags that you may have missed during the purchasing process. Was the product description too good to be true? Were there any warning signs in the reviews? By analyzing these factors, you can adjust your future expectations and make more informed decisions when shopping online.

It’s also worth considering the importance of managing your own expectations. While product images and descriptions can be enticing, it’s essential to remember that they are often carefully curated to showcase the product in the best possible light. Being aware of this marketing tactic can help you approach online shopping with a more realistic mindset . Keep in mind that no product is perfect, and there may be slight variations or discrepancies between what you see online and what you receive.

In conclusion, coping with the disappointment of receiving a product that doesn’t match your expectations in online shopping can be challenging. However, by sharing your experiences, seeking resolution through customer support and reviews, and learning from the experience, you can navigate these disappointments more effectively. Approaching online shopping with caution and realistic expectations is key to minimizing the chances of disappointment . Ultimately, the importance of honest product representation and customer satisfaction cannot be overstated. By holding sellers accountable for their products and advocating for transparency, we can contribute to a more positive online shopping experience for everyone.

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ONLINE SHOPPING- EXPECTATION VS REALITY

Online shopping has become popular in these days. Online shopping (e- tail or e- shopping), which allows consumers to directly purchase goods and services from a seller via web- site

30% of Aussies have used smartphone for online purchasing in past 12 months. In 2012, Asia- Pacific increased their international sales over 20% giving them more than $433 billion in revenue. It is expected that Asia- Pacific will improve by another 30% in the next year putting them ahead by more than one- third of all global e- commerce sales.

Nowadays, with higher levels of education and personal income, there are more and more favourable perceptions of shopping online. Besides that, the exposure of technology leads to the probability of the increase of favourable and positive attitudes towards the new ways of shopping, e- shopping and new shopping channels. Consumers find a product they need or look for by visiting the website of retailer directly or search various related vendors using shopping search engine. Customer needs and expectations are not the same for all customer. Different age, gender, experience and culture lead are all-important factors to create and deliver value to specific consumers.

Online- shopping has increased and expanded world wide as it provides many advantages: such as convenience, various selection and price, full- information and feedbacks. Online stores are always available 24 hours a day, and customers can be able to access both at work and at home. It saves time for busy people who cannot go out for shopping. Moreover, people can look for feedbacks available from each online shopping web page, rely on these information for decision making. Additional, one advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors. Another major advantage for retailers is the ability to rapidly switch suppliers and vendors without disrupting users’ shopping experience.

However, there are many disadvantages from buying things online. The most concern is that the products do not meet the expectation or do not look as same as the sample from the website.

There are many pictures of difference from expectation versus reality arising from online shopping.

Guys, I do not meant that people should be discouraged from shopping online. However, to avoid of wasting money or receiving unexpected products, you just have to make sure about your right size, your suitable style and only trust on famous or popular online- shopping websites.

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One thought on “ online shopping- expectation vs reality ”.

So true! I can tell that it is an online trap. Even this is ridiculous, but many people still jump in and waste a lot of money getting worse thing. However, in some ways, the sellers really do promote for their products through adwords. I can see many ads from that kind of sale every time I google, youtube or facebook :))

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Essay on Online Shopping

Essay generator.

In the digital age, the paradigm of shopping has undergone a transformative shift, moving from traditional brick-and-mortar stores to the vast, boundless expanse of the internet. Online shopping has not only redefined consumer behavior but has also reshaped the global retail landscape, offering a convenience and variety that were unimaginable just a few decades ago. This essay delves into the evolution, benefits, challenges, and future prospects of online shopping, providing a comprehensive overview for students interested in exploring this modern-day phenomenon.

The Advent and Growth of Online Shopping

The inception of online shopping can be traced back to the 1990s, with the launch of the first internet-based retailers. This novel concept leveraged the burgeoning power of the internet to offer consumers the ability to purchase goods without the need to physically visit a store. Over the years, the proliferation of e-commerce platforms and the advent of secure online payment methods have significantly fueled the growth of online shopping. Today, giants like Amazon and eBay, along with countless other e-commerce websites, dominate the digital marketplace, offering everything from books and electronics to groceries and clothing.

Benefits of Online Shopping

Convenience.

The paramount advantage of online shopping is convenience. Consumers can browse and purchase products at any time, from anywhere, without the constraints of store hours or geographical limitations. This 24/7 availability has made it possible for individuals to shop at their own pace and on their own terms.

Wide Range of Products

Online stores offer an unparalleled variety of products, surpassing the physical limits of conventional stores. Shoppers can access a global market, finding niche products that are not available locally. This diversity ensures that consumers can easily compare products, prices, and features, leading to more informed purchasing decisions.

Cost Savings

Online shopping can also lead to significant cost savings. E-commerce stores often offer lower prices than physical stores due to lower overhead costs. Additionally, the ability to compare prices across different platforms easily helps consumers find the best deals. Exclusive online discounts, coupons, and cashback offers further enhance the potential for savings.

Ease of Information

The digital marketplace provides consumers with extensive product information, reviews, and ratings, enabling them to research and evaluate products thoroughly before making a purchase. This level of transparency fosters consumer confidence and satisfaction.

Challenges of Online Shopping

Despite its many advantages, online shopping is not without its challenges.

Cybersecurity Concerns

One of the most pressing issues is cybersecurity. The risk of data breaches and identity theft is a significant concern for online shoppers, necessitating robust security measures to protect personal and financial information.

Lack of Physical Verification

The inability to physically inspect or try out products before purchase can lead to dissatisfaction. This is particularly relevant for categories like clothing and footwear, where fit and feel are important.

Dependence on Technology

Online shopping’s reliance on internet connectivity and digital payment systems can exclude those without access to such technologies, highlighting a digital divide.

Environmental Impact

The environmental footprint of online shopping, driven by packaging waste and carbon emissions from delivery logistics, is a growing concern. While efforts are being made to mitigate these impacts, sustainable practices are not yet widespread in the e-commerce industry.

The Future of Online Shopping

The future of online shopping promises further innovation and expansion. Advancements in technology, such as augmented reality (AR) and virtual reality (VR), are set to enhance the online shopping experience by allowing consumers to virtually try on clothes or visualize furniture in their homes before making a purchase. The integration of artificial intelligence (AI) and machine learning algorithms offers personalized shopping experiences, with recommendations tailored to individual preferences and browsing history.

Sustainability is also becoming a focal point, with more consumers demanding eco-friendly products and practices. E-commerce platforms are responding by adopting sustainable packaging, optimizing delivery routes to reduce carbon emissions, and showcasing environmentally responsible brands.

In conclusion, Online shopping has revolutionized the retail industry, offering convenience, variety, and cost-effectiveness. However, it also presents challenges that need to be addressed to ensure a secure, satisfying, and sustainable shopping experience. As technology advances and consumer expectations evolve, the digital marketplace will continue to adapt, offering new opportunities and solutions. For students participating in an essay writing competition, understanding the complexities of online shopping is crucial. It is not just about the convenience of purchasing goods from the comfort of one’s home but also about recognizing the broader implications on society, the economy, and the environment. As we navigate the digital marketplace, it is essential to be informed, cautious, and conscious of the choices we make, shaping the future of online shopping in a way that benefits all stakeholders.

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