conclusion of the case study

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How to Write the Conclusion of Your Case Study

You worked on an amazing UX project . You documented every detail and deliverable and when the time came, you began to write a UX case study about it. In the case study, you highlighted how you worked through a Design Thinking process to get to the end result; so, can you stop there and now move on to the next thing? Well, no! There’s just one more bit left to finish up and make the perfect case study. So, get ready; we will now explore how you can write the perfect conclusion to wrap it all up and leave a lasting great impression.

Every start has an end – we’re not just repeating the famous quote here, because for case studies, a proper end is your last and final chance to leave a lasting great (at the very least, good) impression with whoever is reading your work (typically, recruiters!). Many junior UX designers often forget about the conclusion part of the case study, but this is a costly mistake to make. A well-written case study must end with an appropriate final section, in which you should summarize the key takeaways that you want others to remember about you and your work. Let’s see why.

Last impressions are just as important as first ones

We’ll go to some length here to convince you about the importance of last impressions, especially as we can understand the reason behind not wanting to pay very much attention to the end of your case study, after all the hard work you put into writing the process section. You are tired, and anyone who’s read your work should already have a good idea about your skills, anyway. Surely—you could be forgiven for thinking, at least—all that awesome material you put in the start and middle sections must have built up the momentum to take your work into orbit and make the recruiter’s last impression of you a lasting—and very good—one, and all you need to do now is take your leave. However, psychologist Saul McLeod (2008) explains how early work by experimental psychology pioneers Atkinson & Shriffin (1968) demonstrated that when humans are presented with information, they tend to remember the first and last elements and are more likely to forget the middle ones.

This is known as the “ serial position effect ” (more technically, the tendency to remember the first elements is known as the “primacy effect”, while the tendency to remember the last elements is known as the “ recency effect ”). Further work in human experiences discovered that the last few things we see or hear at the end of an experience can generate the most powerful memories that come back to us when we come across a situation or when we think about it. For example, let’s say you stayed in a hotel room that left a bit to be desired. Maybe the room was a little cramped, or the towels were not so soft. But if the receptionist, as you leave, shakes your hand warmly, smiles and thanks you sincerely for your custom, and goes out of his way to help you with your luggage, or to get you a taxi, you will remember that person’s kind demeanor more than you will remember the fact that the room facilities could be improved.

A good ending to your case study can help people forget some of the not-so-good points about your case study middle. For example, if you missed out a few crucial details but can demonstrate some truly interesting takeaways, they can always just ask you about these in an interview. Inversely, a bad ending leaves the recruiter with some doubt that will linger. Did this person learn nothing interesting from all this work? Did their work have no impact at all? Did they even write the case study themselves? A bad last impression can certainly undo much of the hard work you’ve put into writing the complicated middle part of your case study.

What to put in your case study conclusions

A case study ending is your opportunity to bring some closure to the story that you are writing. So, you can use it to mention the status of the project (e.g., is it ongoing or has it ended?) and then to demonstrate the impact that your work has had. By presenting some quantifiable results (e.g., data from end evaluations, analytics, key performance indicators ), you can demonstrate this impact. You can also discuss what you learned from this project, making you wiser than the next applicant – for example, something about a special category of users that the company might be interested in developing products for, or something that is cutting-edge and that advances the frontiers of science or practice.

As you can see, there are a few good ways in which you can end your case study. Next, we will outline four options that can be part of your ending: lessons learned, the impact of the project, reflections, and acknowledgements.

Lessons learned

A recruiter wants to see how you improve yourself by learning from the projects you work on. You can discuss interesting insights that you learned from user research or the evaluation of your designs – for example, surprising behaviors that you found out about the technology use in a group of users who are not typically considered to be big proponents of technology (e.g., older adults), or, perhaps, the reasons a particular design pattern didn’t work as well as expected under the context of your project.

Another thing you can discuss is your opinion on what the most difficult challenge of the project was, and comment on how you managed to overcome it. You can also discuss here things that you found out about yourself as a professional – for example, that you enjoyed taking on a UX role that you didn’t have previous experience with, or that you were able to overcome some personal limitations or build on your existing skills in a new way.

Impact of the project

Showing impact is always good. How did you measure the impact of your work? By using analytics, evaluation results, and even testimonials from your customers or users, or even your development or marketing team, you can demonstrate that your methodical approach to work brought about some positive change. Use before-after comparison data to demonstrate the extent of your impact. Verbatim positive quotes from your users or other project stakeholders are worth their weight (or rather, sentence length) in gold. Don’t go overboard, but mix and match the best evidence for the quality of your work to keep the end section brief and to the point.

Copyright holder: Andreas Komninos, Interaction Design Foundation. Copyright terms and license: CC BY-SA 3.0

User reviews from app stores are a great source of obtaining testimonials to include in your case studies. Overall app ratings and download volumes are also great bits of information to show impact.

An excerpt from a case study ending section. Here, text and accompanying charts are used to demonstrate the impact of the work done by the UX professional.

Reflections on your experiences

You can include some information that shows you have a clear understanding of how further work can build on the success of what you’ve already done. This demonstrates forward thinking and exploratory desire. Something else you can reflect on is your choices during the project. In every project, there might be things you could do differently or improve upon. But be aware that the natural question that follows such statements is this: “Well, so why haven’t you done it?”

Don’t shoot yourself in the foot by listing all the things you wish you could have done, but focus on what you’ve actually done and lay out future directions. For example, if you’ve done the user research in an ongoing project, don’t say, “ After all this user research, it would have been great to progress to a prototype, but it’s not yet done ”; instead, say, “ This user research is now enabling developers to quickly progress to the prototyping stage. ”

Acknowledgments

The end of the case study section is where you should put in your acknowledgments to any other members of your team, if this wasn’t a personal project. Your goal by doing so is to highlight your team spirit and humility in recognizing that great projects are most typically the result of collaboration. Be careful here, because it’s easy to make the waters muddy by not being explicit about what YOU did. So, for example, don’t write something like “ I couldn’t have done it without John X. and Jane Y. ”, but instead say this: “ My user research and prototype design fed into the development work carried out by John X. User testing was carried out by Jane Y., whose findings informed further re-design that I did on the prototypes . ”

What is a good length for a UX case study ending?

UX case studies must be kept short, and, when considering the length of your beginning, process and conclusion sections, it’s the beginning and the conclusion sections that should be the shortest of all. In some case studies, you can keep the ending to two or three short phrases. Other, longer case studies about more complex projects may require a slightly longer section.

Remember, though, that the end section is your chance for a last, short but impactful impression. If the hotel receptionist from our early example started to say goodbye and then went on and on to ask you about your experience, sharing with you the comments of other clients, or started talking to you about where you are going next, and why, and maybe if he had been there himself, started to tell you all about where to go and what to see, well… you get the point. Keep it short, sincere and focused. And certainly, don’t try to make the project sound more important than it was. Recruiters are not stupid – they’ve been there and done that, so they know.

Putting it all together

In the example below, we will show how you can address the points above using text. We are going to focus on the three main questions here, so you can see an example of this in action, for a longer case study.

An example ending section for a longer case study, addressing all aspects: Lessons, impact, reflection and acknowledgments.

Here is how we might structure the text for a shorter version of the same case study, focusing on the bare essentials:

An example ending section for a shorter case study, addressing the most critical aspects: Lessons, impact and reflection. Acknowledgments are being sacrificed for the sake of brevity here, but perhaps that’s OK – you might mention it in the middle part of the case study.

The Take Away

The end part of your case study needs as much care and attention as the rest of it does. You shouldn’t neglect it just because it’s the last thing in the case study. It’s not hard work if you know the basics, and here, we’ve given you the pointers you need to ensure that you don’t miss out anything important. The end part of the case study should leave your recruiters with a good (hopefully, very good) last impression of you and your work, so give it the thorough consideration it needs, to ensure it doesn’t undo all the hard work you’ve put into the case study.

References & Where to Learn More

Copyright holder: Andrew Hurley, Flickr. Copyright terms and license: CC BY-SA 2.0

Atkinson, R. C., & Shiffrin, R. M. (1968). Chapter: Human memory : A proposed system and its control processes. In Spence, K. W., & Spence, J. T. The psychology of learning and motivation (Volume 2). New York: Academic Press. pp. 89–195.

McLeod, S. (2008). Serial Position Effect

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How to Write Effective Case Study Conclusions

Table of Contents

Not many people realize that the conclusion is vital to writing your case study. It should summarize the entire study, clarify all the research points, and focus on a few key takeaways.

There are several ways how to write case study conclusion . And we’re here to guide you with some easy and effective steps.

A good conclusion is interesting and captures the essence of your case. It needs to reflect your information and help the reader adopt your conclusion and act on it. Keep reading to learn how to do just that.

Importance of Your Case Study Conclusion

Your conclusion is an opportunity for you to summarize your findings and highlight what this study has taught you.

It should also summarize and draw out the main points you’ve discussed and reinforce the importance of your work. Remember, your last impression needs to be just as good as your first. You want to leave readers with something to think about or act on.

Types of Case Studies

Before we proceed on  how to write case study conclusion , let’s take a brief look at the different types of case studies.

There are different types of case studies depending on how they are structured, what is the target audience, and the research methodology used. And your conclusion may vary depending on the nature of the case study.

Some of the most common case studies are:

• Historical:  Historical events have a multitude of sources offering different perspectives. These perspectives can be applied, compared, and thoroughly analyzed in the modern world.
• Problem-oriented:  This type of case study is used for solving problems. You can use theoretical situations where you immerse yourself in a situation. Through this, you can thoroughly examine a problem and find ways to resolve it.
• Cumulative:  In a cumulative study, you gather information and offer comparisons. An example of this is a business case study that tells people about a product’s value.
• Critical:  Critical case studies focus on exploring the causes and effects of a particular situation. To do this, you can have varying amounts of research and various interviews.
• Illustrative:  In this case study, certain events are described, as well as the lessons learned.

How to Write Case Study Conclusion Effectively

Writing your conclusion doesn’t need to be complicated. Follow these steps to help you get started on an effective conclusion.

1. Inform the reader precisely why your case study and your findings are relevant

Your conclusion is where you point out the significance of your study. You can cite a specific case in your work and explain how it applies to other relevant cases.

2. Restate your thesis and your main findings

Remind your readers of the thesis statement you made in your introduction but don’t just copy it directly. Also, make sure to mention your main findings to back up your thesis.

3. Give a summary of previous case studies you reviewed

What did you discover that was different about your case? How was previous research helpful? Include this in your conclusion so readers can understand your work and how it contributes to expanding current knowledge.

4. End with recommendations

Wrap up your paper by explaining how your case study and findings could form part of future research on the topic. You can also express your recommendations by commenting on how certain studies, programs, or policies could be improved.

Make sure everything you write in your conclusion section is convincing enough to tell the reader that your case is an effective solution. And if the purpose of your case is complicated, make sure to sum it up in point form. This will help the reader review the case again before approaching the conclusion.

How Long Should Your Conclusion Be?

The length of your conclusion may vary depending on whether you’re writing a thesis or a dissertation. At least 5-9 percent of your overall word count should be dedicated to your conclusion.

Often, empirical scientific studies have brief conclusions describing the main findings and recommendations for future research. On the other hand, humanities topics or systematic reviews may require more space to conclude their analysis. They will need to integrate all the previous sections into an overall argument.

Wrapping Up

Your conclusion is an opportunity to translate and amplify the information you have put in the body of the paper.

More importantly, it is an opportunity to leave a lasting positive impression . Make the right impression by following these quick steps on  how to write case study conclusion  effectively.

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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How to Write a Case Study in Research? (with Examples) 

A case study is a powerful tool in research and education, offering deep insights into complex phenomena through the lens of a single subject or group. Case studies zoom in to the details of a specific situation, examining context, history, and behavior to reveal certain patterns and highlight practical applications of theories.   

A case study in research can be used when:  

• atypical or abnormal behavior or development is observed,  
• an unexplained outcome to treatment is found, or  
• an emerging disease or condition occurs.  

Thus, case studies enable researchers and practitioners to analyze specific instances, identify trends, and obtain learnings that can inform broader decision-making and problem-solving. In this post, you will learn all about case studies, including how to conduct a case study , limitations and benefits of a case study , and case study methods .  

What is a Case Study ?   

Case study definition : A case study is an in-depth or intensive study of a person, group, or event. Case studies involve deep analyses of an individual or group to identify patterns and are used across fields such as psychology and medicine to draw broad conclusions. They are descriptive studies based on qualitative data such as observations, interviews, questionnaires, clinical notes.  

Here are some historically significant case study examples:  

The curious case of Phineas Gage: This is arguably the most cited case study in psychology, which sheds light on how different areas of the brain affect personality and cognition. While working as a construction foreman on a railroad, Phineas Gage was involved in an accident in which a rod impaled his brain. Gage survived the physical trauma, but his personality and his ability to learn new skills were altered. This case report was crucial to research on brain function, memory, and personality.  

Anna O and the talking cure : Anna O (pseudonym) was a German woman who was one of the first patients to undergo psychoanalysis. Her case inspired many of the theories of Freud and other prominent psychologists of the time to mitigate the symptoms of depression through “talk therapy.” This case study is still cited as a reason psychologists believe that psychotherapy, or talk therapy, can be helpful to many patients.  

When to Do a Case Study ?  

The case study design may be chosen by a researcher in the following situations:  

Need for deep understanding: When you require detailed insights about a specific situation, and you want to understand complex relationships and processes.  

Resource constraints: When you have limited time and finances available for research and/or limited access to large sample sizes.  

Research context: Certain real-world phenomena need to be studied in their natural context, especially when you cannot control variables.  

Accordingly, the types of research questions best suited for a case study are exploratory (e.g., when investigating a new or poorly understood phenomenon, emerging conditions, adverse reactions to treatments, new methods of treatment) or involve unique situations (e.g., rare or exceptional cases, atypical behavior, breakthrough events). See Table 1 for developing a case study from a research question.  

The case study design might be for a single case study, such as for unique cases or when studying a representative or typical case, or multiple case studies (a case series, comparative analysis, or to identify patterns across different contexts). Note that a case study is not recommended if you require statistical generalization or broad population-level insights.  

How Long Should a Case Study Be?  

Case studies are structured very differently from research articles (see “ How to write a case study in Research ” below and the case study template in Figure 1). However, as a general guideline, note that case studies might range from 500 to 1,500 words. The word count would depend on factors such as the target journal’s specifications, case type, and study discipline. Case reports also have a limit on the number of references to be cited. Remember, you must always check the target journal for word and reference limits before submission.  

How to Write a Case Study in Research  

Let’s delve into how to conduct a case study and write one. First, you need to understand how to create a case study .

Before writing

• On the basis of your research problem and research question , select the case that you want to study. 
• Perform an in-depth literature review to develop a relevant theoretical framework, wherein you aim to demonstrate, expand upon, or challenge an existing theory in your field. 
• Collect the data, which will typically be qualitative in nature. Data collection, therefore, will be collected by direct observations , interviews , or analysis of primary and secondary sources of information. Be as thorough as you can at this step.
• Analyze the case, highlighting key facts and problems, identify key problems and their causes and impacts, and explore potential solutions.

Drafting and writing your case study

The structure of the case report may vary—some follow the format of scientific papers, while others adopt a narrative style for a deeper exploration.  

• State the key problem and present a concise thesis under an “Introduction” or “Background” section. Provide background, facts, and evidence of research.
• Describe the specific case, group, or event.
• 3. Provide specific solutions, suggest strategies for implementing the solution and, if needed, additional
• Discuss the case, including the strengths and limitations of the study. Summarize the outcome of your analysis and highlight specific strategies for implementing the proposed solution. 

When describing and analyzing a case, be sure to include contextual details, link findings to existing literature and theory, and discuss broader implications. For medical case reports, follow the CARE guidelines (EQUATOR) to ensure completeness and transparency. Please also refer to the CARE Checklist of information to include when writing a case report. Finally, check the target journal requirements for word count and formatting guidelines. See Figure 1 for a case study template .  

Figure 1. Case study template

Table 1. From research question to case study : Some fictional examples  

Real case study examples (published):  

• Baker et al. (2024) Enhanced family-based treatment for an adolescent with binge-eating disorder: A case report. Cognitive and Behavioral Practice . 31(2), 272–282.  
• da Silva et al. (2024) Impacts of oil palm monocultures on freshwater ecosystems in the Amazon: a case study of dragonflies and damselflies (Insecta: Odonata). Aquatic Science 87, 1.   
• Sakamoto et al. (2024) Online gaming reduces psychological distress in a patient with schizophrenia: A case report. PCN Reports. 3(3), e70015.  

What Are the Benefits of a Case Study ?  

On the topic of the case study , a quote by Ivy Mckenzie comes to mind: “The physician is concerned [unlike the naturalist]…with a single organism, the human subject, striving to preserve its identity in adverse circumstances .”   

A physician’s meticulous documentation of an unusual or rare condition might not only help the patient but also revolutionize current understanding of the disorder and lead to a revision of treatment protocols. In fact, clinicians and psychologists are often encouraged to publish more case studies documenting the methods they use.  

Let’s look at some more benefits of a case study :   

• They can be published quickly.  
• They are suitable under situations of time and budget crunches.  
• They are appropriate to study phenomena in their natural context  
• They allow detailed investigation into situations that would otherwise be impractical to perform using another study design.  
• They are sometimes used in therapy to guide the best course of treatment.   

What Are the Limitations of a Case Study ?  

Case studies provide critical information and galvanize further research; however, there are some caveats. The following are the limitations of a case study :  

• A case study is not definitive proof of a theory and cannot demonstrate cause and effect.  
• Case studies with insufficient or incorrect information or based on a flawed premise can harm future research.  
• Ethical issues may arise if the reported patients have not provided consent for publication of their case or are not treated with dignity and respect.  
• If a patient declines to provide consent, the case report cannot be written or published.  
• A case study cannot necessarily be generalized to the larger population.  
• A case study might be impossible or difficult to replicate.  
• Case reports can lead to bias.  

Key Takeaways  

• A case study in research is an in-depth or intensive study of a person, group, or event using qualitative data. It is used to examine complex phenomena through detailed analysis of specific instances. Case studies are particularly valuable in psychology, medicine, and other fields for drawing broader conclusions  
• Case study methods involve data collection through direct observations, interviews, and analyses of primary and secondary sources.  
• Case reports are typically 500–1,500 words long. You may develop single case studies (for unique cases) or multiple case studies (case series, for comparative analysis). Where applicable, be sure to follow specific guidelines (e.g., CARE guidelines for medical cases).  
• A case study design is best used when deep understanding is needed, time and resources are limited, and the natural context must be preserved. It is suited to studying exploratory research questions, unique situations, emerging conditions, and atypical behavior.  
• Writing case studies involves the following steps:  
• Pre-writing phase:

   – Select appropriate case based on research problem  

  – Conduct literature review  

   – Collect thorough qualitative data  

   – Analyze case to identify key problems  

• Writing phase:

  – State key problem and thesis in introduction  

   – Describe specific case/event  

   – Provide solutions and implementation strategies  

  – Discuss strengths and limitations  

   – Link findings to existing literature  

• The advantages of case studies are that they permit quick writing and publication, are cost-effective, are suitable for natural context study, and are extremely valuable for rare or unusual cases. The limitations of case studies, however, are that they cannot prove cause and effect, may not be generalizable, are difficult to replicate, are prone to bias, and require patient consent in medical cases.  

Frequently Asked Questions  

What is a case study in research, why are case studies important in research, what are the key components of a case study, what is the difference between case studies and case series.

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